RBL Bank credit cards go live on Visa

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Private sector lender RBL Bank on Wednesday started issuing credit cards to its new customers on Visa’s payment network.

“The launch follows the successful completion of technology integration with the new platform following the agreement between RBL Bank and Visa on July 14, 2021,” it said in a statement.

RBL Bank has a five per cent market share in credit cards in India. Its card issuance had got disrupted after the Reserve Bank of India imposed a bar on Mastercard from on-boarding new customers on its domestic network. RBL Bank earlier had an exclusive partnership with Mastercard.

Also read: Can you bank on neobanks?

The bank said it will leverage its partnership with Visa to offer a wide range of credit cards to a variety of customer segments, adding that the technology integration has been done in record time.

“With this launch, we are confident of meeting our annual plan of issuing 1.2-1.4 million credit cards in 2021-22,” said Harjeet Toor, Head – Retail, Inclusion and Rural Business, RBL Bank.

Sujai Raina, Head – Business Development, India, Visa said, “At a time when consumers are looking for more ways to pay without using cash, we are pleased to announce our partnership with RBL Bank to issue Visa-powered credit cards to their consumers.”

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SBM Bank partners with OneCard to launch mobile-based credit card, BFSI News, ET BFSI

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New Delhi, Sep 6 (PTI) SBM Bank on Monday said it has partnered with fintech player OneCard to launch a mobile-based credit card. With this partnership, the bank said it aims to cater to the tech-savvy populace who have embraced digital as a natural way of life.

OneCard will leverage Visa‘s technology and global acceptance in this co-branded credit card offering through an app, SBM Bank said in a release.

“This partnership is in sync with our smart banking mission to build products that meet specific consumer need gaps and provide innovative solutions through state-of-the-art platforms,” Neeraj Sinha, Head – Retail and Consumer Banking, SBM Bank India, said.

The mobile-first, credit card is a significant step towards acknowledging and celebrating the expanding digital ecosystem of the country, he said.

Vibhav Hathi, Co-founder and CMO, OneCard said research shows that empowerment and transparency are the two main aspects that the digitally savvy young consumers are seeking nowadays.

“This corroborates our belief that they are hungry for credit cards which allow them to be in the driver’s seat, giving them full control,” Hathi said.

The company earlier launched the OneScore app in 2019 allowing people to monitor and manage their credit health.

The scoring platform is widely popular and has acquired more than 7 million users within just two years of its launch, said the release.

According to ResearchAndMarkets, the Indian credit card industry is expected to grow at a CAGR (Compound annual growth rate) of more than 25 per cent during 2020 – 2025 owing to the growing trend of ‘buy now pay later’, it said. PTI KPM SHW SHW



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Federal Bank partners Visa after Mastercard embargo, BFSI News, ET BFSI

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Mumbai: Federal Bank on Friday announced its association with Visa to launch new credit cards following the RBI’s embargo for fresh cards on the Mastercard network until the company complies with data-localisation norms.

The private lender said that it will offer credit cards with interest rates as low as 5.9% per annum. According to the bank’s website, the dynamic annual percentage rate, or APR, ranges from 5.9% to 41.9% per annum with the lowest for those who maintain an average minimum balance of over Rs 10 lakh. The interest rate would rise with the reduction in the average minimum balance maintained by the customer in his account. For instance, customers maintaining balances above Rs 3 lakh are entitled to interest rates of 18% per annum and those maintaining an average balance over Rs 50,000 will be billed at 30% per annum.

Under its partnership with Visa, the bank offers three cards — Celesta, Imperio and Signet, each of which is designed to cater to the needs of different segments of customers. Celesta card is targeted at HNIs, Imperio is for family-oriented customers, and Signet is targeted at young, early professionals.



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Federal Bank launches credit card in association with Visa

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Federal Bank launched its credit card in association with Visa in a bid to to improve unsecured, high-yielding book and complete the suite of banking products it offers.

The private sector bank has launched three variants of the card — Celesta (for high net worth individuals), Imperio (for family oriented customers) and Signet (targeted at young, early professionals), a statement said.

According to the product brochure, the interest per month on the uncleared credit card dues starts from 0.49 per cent. This works out to an annualised percentage rate of 5.88 per cent.

Shyam Srinivasan, MD & CEO, Federal Bank said: “Our credit card is completely digital with a 3-click application approach which would make the card instantly available for use on FedMobile, our mobile banking application.”

Immediate availability on app

The card is immediately available for use in FedMobile, the bank’s mobile banking application, and the physical card will be delivered in due course.

The bank is also planning to launch variants of the RuPay credit card in association with the National Payments Corporation of India (NPCI).

TR Ramachandran, Group Country Manager, India and South Asia, Visa, said: “With the number of credit cards in the country currently far lower than credit eligible customers, we see great potential in partnering with the bank to scale up through such partnerships and offering consumers the convenience and benefits of paying by credit cards.”

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Card issuing banks may be hit if Mastercard ban continues for long, BFSI News, ET BFSI

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A month after predicting a hit to five private sector banks due to the ban on Mastercard by the Reserve Bank of India, the global brokerage has said that there would be no material impact on the card issuers.

Nomura Global Markets Research says it does not foresee any material impact on card issuers in the near term, especially credit card issuers, but there could be a medium-term impact if this situation persists, according to a report.

What Nomura said

As many as five private sector banks, including Axis Bank, Yes Bank, and IndusInd Bank, are to be impacted by the Reserve Bank of India’s decision to ban Mastercard from issuing new cards for not complying with local data storage guidelines, Nomura had said last month.

HDFC Bank would also have been affected by this decision but the lender is already facing restrictions by the RBI on issuance of new cards (debit, credit or prepaid).

Besides these five banks, Bajaj Finserve and SBI Card may face problems as they were also issuing cards of this payment gateway.

So, in all, as per the report of global brokerage firm Nomura, seven financial institutions would not be able to issue new card as they sourced significant number from Marstercard.

The issuance of new cards through another payment gateway would take 2-3 months because it involves technology integration and other modalities, it had said.

“Among credit card issuers including co-brand partners, RBL Bank, Yes Bank and Bajaj Finserv lending are most impacted, in our view, as their entire card schemes are allied with Mastercard,” the report said.

As per the report, RBL Bank, Yes Bank and Bajaj Finserv were fully dependent on Mastercard for card issuance while dependence of IndusInd Bank, ICICI Bank and Axis Bank varied from 35 per cent to 40 per cent.

Card-issuing arm of State Bank of India, SBI Card, has only 10 per cent of their card tied up to the banned Mastercard. On the other hand, Kotak Mahindra Bank”s card portfolio is entirely allied to Visa and hence won”t face any issues.

After the development, RBL Bank had entered into an agreement with Visa Worldwide to start issuance of credit cards on the Visa platform. The bank will be able to issue the new cards after technology integration which is expected to take 8-10 weeks.

The RBI action

The RBI barred Mastercard Asia/Pacific Pte Ltd from on-boarding new customers across all its card products (debit, credit and prepaid) from July 22, 2021, as it failed to comply with data storage norms.

Taking action against Mastercard, the RBI said, “Notwithstanding lapse of considerable time and adequate opportunities being given, the entity has been found to be non-compliant with the directions on Storage of Payment System Data.”

However, the RBI’s directions will not impact existing customers of Mastercard.

Mastercard became the third major Payment System Operator on which restrictions have been imposed for non-compliance with RBI”s direction on Storage of Payment System Data.

Earlier, the RBI had restricted American Express Banking Corp and Diners Club International Ltd from onboarding new domestic customers on to their card networks from May 1 for violating data storage norms.

Mastercard is a payment system operator authorised to operate a card network in the country under the Payment and Settlement Systems Act, 2007 (PSS Act).

In terms of the RBI’s circular on Storage of Payment System Data on April 6, 2018, all system providers were directed to ensure that within a period of six months the entire data relating to payment systems is stored only in India.

They were also required to report compliance to the RBI and submit a board-approved system audit report conducted by a CERT-In-empanelled auditor within specified timelines.



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Visa could gain 5% incremental share as curbs on MasterCard continue, BFSI News, ET BFSI

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Economics made us partners – and necessity allies. JFK’s template on neighbourhood commercial blocs is being dusted off by Visa in its latest bid to grab MasterCard’s business. Alliances with the likes of IndusInd Bank, Yes Bank and RBL Bank – and another half a dozen fintech players – are at the core of an aggressive strategy that could help Visa gain 5-7 per cent incremental share as curbs on its rival continue.

“It is a great opportunity for Visa, which has been engaging heavily with start-ups in the last 18-24 months to move these sourcing pipes in their favor,” said Amit Das, Co-founder of Think360 – a payments analytics firm. “We have also heard of fintechs like YAP taking this opportunity to show how differentiated their agility is. They have managed to switch over completely to Visa pipes in less than 48 hours.”

Industry sources say that Visa and MasterCard together process a significant chunk – over 70 per cent – of India’s credit cards. For debit card issuances, NPCI’s RuPay is said to be the largest card issuer. The central bank doesn’t disclose the breakup.

These sources indicate that while Visa has a 44 per cent market share, MasterCard owns 37 per cent of the market.

“While both Visa and Rupay will benefit in the segments they are trying to address, Visa will benefit more because of its ability to roll out products faster than Rupay,” brokerage house Macquarie said in a recent report. “Visa has a concept of providing exceptional approval and is able to go live within 24 hours at times. Since the process of transition is shorter and faster with Visa, it could benefit more from this disruption.”

Visa is also gaining an upper hand in getting new debit card issuance contracts as well. The central government’s zero Merchant Discount Rate rule on RuPay debit cards means that private sector banks, which were tying up with Mastercard to issue these cards, are almost exclusively moving to Visa.

Last month, the Reserve Bank of India (RBI) imposed regulatory restrictions on MasterCard from onboarding new domestic debit, credit, or prepaid customers on its card network in India from July 22 onward. The central bank’s supervisory action cited “non-compliance with directions on Payment System Data.”

To be sure, these restrictions are only on Mastercard’s new cards and not the existing instruments held by customers.



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All about RuPay, India’s payments network, BFSI News, ET BFSI

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-By Ishan Shah & Tarika Sethia

What is RuPay?

The National Payments Corporation of India’s (NPCI) brainchild, RuPay is a native card payments network initiated by the Reserve Bank of India (RBI). It is a financial services and payment services system launched in 2012 and dedicated to the country in 2014. A fusion between ‘rupee’ and ‘payment’ inspired its name along with the intent to bring India into the global payments market via its indigenous card facility.

Why was RuPay launched?

The proposition of a cashless India was enhanced with the introduction of the RuPay cards. Building a cashless economy requires financial inclusion and RuPay reached rural India and boosted digital payments with the Pradhan Mantri Jan Dhan Yojana scheme. Under PMJDY, 258 million RuPay debit cards were issued in 2020 alone from public sector banks under the Indian government’s financial plan. From 15% in 2017 to over 60% in 2020, RuPay’s Indian market share has accelerated.

Moreover, with no domestic payments network, banks were forced to pay high affiliation charges to multinationals like Mastercard and Visa for trusted associations. Hence, NPCI was created as a non-profit payments company to construct an affordable and accessible payments network for Indians.

Where are RuPay cards accepted?

They are accepted at all ATMs, by POS machines in India, and for domestic online and offline shopping. They aren’t accepted internationally except at those ATMs, POS machines and e-commerce websites where ‘Discover Financial Service’ (DFS) and ‘Diner’ is enabled. Presently, cards under RuPay Global are accepted at over 42.4 million POS locations and over 1.90 million ATM locations in over 185 countries.

Why a RuPay card?

Being a domestic framework, banks issuing RuPay cards are at an advantage as they are not required to pay network registration fees unlike in the case of a Visa or MasterCard registration. With a zero merchant discount rate (MDR), banks have also agreed to charge nothing on UPI and RuPay card transactions. This has made RuPay transactions preferable while also stimulating FinTechs to innovate and provide better payment products to customers because of the ease of UPI and RuPay payments framework.

All about RuPay, India's payments network

It also has a greater reach in rural areas. Under the PMJDY scheme, free RuPay debit cards were given to all bank account holders. As all processing of transactions happens in the country, there is also a lower settlement cost.

RuPay has both debit and credit cards for individuals, corporates, and prepaid cards; there’s a ‘Kisan Credit Card’ available as well. There’s also a ‘contactless’ card that facilitates transactions on a single tap, making payments without disclosing crucial card details.

What does RuPay’s future look like?

With a recent ban on new issuances by MasterCard, RuPay has an opportunistic freeway to capture the credit and debit card market in India. As of November 2020, around 603.6 million RuPay cards have been issued by nearly 1,158 banks.

All about RuPay, India's payments network

Banks are also pushing towards a higher RuPay card issuance after FM Nirmala Sitharaman said, “RuPay card will have to be the only card you promote. Whoever needs a card, RuPay will be the only card you would promote and I would not think it is necessary today in India when RuPay is becoming global, for Indians to be given any other card first than RuPay itself,” at the 73rd annual general meeting of the Indian Banks’ Association (IBA) last year.

Even in the credit space, Visa and MasterCard have made themselves comfortable at the top with huge amounts of credit card transactions happening via POS machines. RuPay can conquer the card space.



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Mastercard submits new audit to India after ban over data handling, BFSI News, ET BFSI

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Mastercard has submitted a new audit report to India’s central bank, it told Reuters, as it seeks to overturn a ban on card issuance linked to concerns over the U.S. giant’s handling of data processed abroad.

The Reserve Bank of India (RBI) on July 14 sent panic-waves through Indian banking partners by announcing a ban, effective from July 22, to prevent the U.S. giant from issuing new cards. It cited non-compliance with 2018 rules that required it to store payments data only in India.

The RBI imposed the ban after deciding a “system audit report” submitted by Mastercard’s auditor Deloitte in April was unsatisfactory, three sources familiar with its decision-making said, asking not to be named because of the sensitivity of the issue. Two of the sources said the RBI was reviewing the new report.

In a statement to Reuters, Mastercard said Deloitte performed a “supplemental audit” and a new report was submitted on July 20 to the RBI, six days after the ban was announced.

“We look forward to continuing our conversations with the RBI and reinforcing how seriously we take our obligations. We are hopeful that this latest filing provides the assurances required to address their concerns,” it said.

Deloitte declined to comment, citing confidentiality obligations. The RBI did not respond to a request for comment.

The sources said the RBI was concerned Deloitte’s audit did not clearly state how long Mastercard took to purge Indians’ card data that is processed abroad before being stored locally.

India’s 2018 rules do not restrict where the data is processed, but for “unfettered supervisory access”, the RBI mandates that within a day the data – including transaction details and amount – should be stored domestically.

Mastercard in 2018 said it had started storing data at a facility in India’s western city of Pune to comply. But it still processes a part of each Indian transaction through data centres abroad, and later transfers and stores that data in Pune, one of the sources said.

The RBI has given no details beyond a seven-line statement announcing the ban. The details of RBI’s concern with Deloitte’s submissions have not previously been reported.

American Express, whose Indian presence is much smaller than that of Mastercard and Visa, has also has been banned from issuing new cards since April for violating the 2018 rules.

A fourth person with direct knowledge of the matter said the RBI had given Mastercard multiple extensions to submit clarifications and RBI only issued the ban when Mastercard asked for more time when an extension to July 9 lapsed.

Mastercard did not comment on the extension and the situation in Pune.



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FamPay ties up with Visa to roll out doodle cards for GenZ, BFSI News, ET BFSI

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FamPay has launched India’s first Visa Prepaid Card for teenagers with personalized doodles on it. The card will allow teens to make NFC-enabled contactless payments on the Visa network in India. The card will be available in two different designs – the FamCard and FamCard Me.

With FamPay, teens can make online and offline payments using the FamCard and the FamPay App. FamPay crossed 2 million registered users within 8 months of its launch and recently raised a Series A funding of $38 Million with Elevation Capital and Sequoia Capital as lead investors.

The FamCard Me will be the first doodle card in India. It will also be the first time Visa forays into numberless cards. Users can select from a range of 200+ doodles and signature fonts to create unique designs on their FamCard Me.

TR Ramachandran, Group Country Manager, India and South Asia, Visa said, “We are delighted to partner with FamPay as they seek to innovatively solve for digital payments for young adults and teenagers who are digital natives, adept at using novel payment methods with ease. These youngsters today are seeking user experiences that are unique and personalized, with card products they can identify with. FamCard Me caters to this growing segment of discerning consumers and we see strong potential in the Indian market. These innovative, numberless payment cards with personalized doodles will appeal to a generation that is seeking the best of innovation and convenience for its payment experience.”

FamPay Co-founder, Sambav Jain says, “We’ve had a user-first approach since day one. Our team is closely connected with our teen community to understand their lifestyle and what they love the most. As GenZs are super unique and quirky – we wanted them to express their story through their card and hence chose doodles. We are calling it the FamCard “Me” as it’s not just personalised, it is their personality.”



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FamPay partners Visa to woo teenagers with personalised doodle cards

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FamPay, a fintech start-up focused on online and offline card payments for teenagers, has launched India’s first Visa prepaid card — FamCard Me — for teenagers with personalised doodles on it.

“This launch of FamCard Me marks yet another innovation in the fintech and card industry, being the first ever doodle card in India,” Sambhav Jain, Co-Founder, FamPay told BusinessLine. It will also be the first time Visa forays into numberless cards. Teens can select from a range of 200+ doodles and signature fonts to create unique designs on their FamCard Me.

With FamPay and its numberless pre-paid card, teens can make online and offline payments using the FamCard and the FamPay App and without the need to set up a bank account, Jain added.

FamPay was founded in 2019 by two Indian Institute of Technology (IIT) Roorkee Graduates, Kush Taneja and Sambhav Jain while in college.

Over 2 million registered users

FamPay crossed 2 million registered users within eight months of its launch and in June 2021 raised one of India’s biggest Series A funding of $38 Million with Elevation Capital and Sequoia Capital as lead investors.

Also read: FamPay raises $38 million in funding from Elevation Capital, others

FamPay rolled out their virtual Visa Cards in May 2021, and more than 2,00,000 users have adopted it in just the first few weeks.

Starting on Thursday, teens can order the FamCard once their account is set up on the FamPay app. In addition to being doodled and personalized, the FamCard Me also gives exclusive offers and subscriptions to its teen users. They can immediately start using their virtual FamCard for online payments, while they wait for their physical cards to arrive, Jain added.

T R Ramachandran, Group Country Manager, India and South Asia, Visa said these innovative, numberless payment cards with personalised doodles from FamPay will appeal to a generation that is seeking the best of innovation and convenience for its payment experience.

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