Bank of Baroda mulls hiring digital marketing agencies to strengthen brand, customer outreach, BFSI News, ET BFSI

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Bank of Baroda is looking to hire three digital marketing agencies to strengthen its brand, aiming to be a preferred choice of customers with innovative banking models.

Bank of Baroda requires services of marketing agencies for overall digital marketing strategy, improving effectiveness of digital eco system, suggesting ideas as per requirement of the bank and well as doing analytics in the digital space among others, the bank said.

“Bank proposes to empanel three digital marketing agencies and these digital marketing agencies shall be responsible for digital marketing communication across various media,” the lender said in a tender document inviting bids from eligible agencies.

Bank of Baroda is one the largest PSU banks with over 8,400 branches and 12,000 plus ATM network across the country.

With presence in 21 countries across the globe, Bank of Baroda said it is forging ahead with cutting edge technologies and innovative new banking models.

Noting that it is an “iconic” and a “hugely trusted” brand, Bank of Baroda said in the recent past it has innovated a slew of digital offerings targeted not just at the youth, but across the demographic spectrum, both in rural and urban India.

“With such innovations and improvements, bank aspires to give an impetus to its marketing efforts to develop a highly favourable brand perception from what it is today, in the process, endeavour to become the preferred choice of customers when it comes to fulfilling their needs,” said the lender.

To that end, the bank now seeks to appoint a highly regarded and well recognized digital agency. The bank said the agency should have a minimum experience of at least 5 years and for start-ups, the minimum experience is of at least 3 years.

Among others, the agency should currently be a Google/Facebook partner in India and have a full-fledged office in Mumbai and shall allocate a dedicated team for the bank.

Bank of Baroda also aspires to be visible digitally through means such as YouTube, influencer tie-ups, content syndications as well as new age media opportunities. The digital marketing firm will also be required to create content through campaigns, mobile first based content, blog–articles, infographics, gifs and videos.

The bank said it will hire the agency for a period of three years which may be extendable further for a period of two years.

The interested agencies can submit their bids by 3PM on June 4. The bank said it will shorty inform about the date of commencement of the bid opening.



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‘Extend Covid SOP to business correspondents, contract staff’

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The All India Bank Employees’ Association (AIBEA) has requested the Indian Banks’ Association (IBA) to extend its standard operating procedure (SOP) guidelines to deal with Covid-19 pandemic to stakeholders such as business correspondents and contract employees working for the banks.

CH Venkatachalam, General Secretary, AIBEA, said business correspondents, contract employees, jewel appraisers, deposit collectors and temporary employees have been kept out of the purview of any of the guidelines even though they are part and parcel of the banking system, though not at par with the regular permanent employees. “The virus does not discriminate between regular employees and these employees, therefore, the management and the IBA cannot be silent on their sufferings and difficulties. They do deserve fair treatment in the present circumstances,” Venkatachalam said in a letter to IBA.

Also read: RBI must not delegate

The Association said it has information that some of the banks do not even provide basic emergency supplies such as masks and sanitisers to these employees and they are purchasing the same from their own pockets.

Handling rush

Meanwhile, the United Forum of Bank Unions (Maharashtra State) Convenor Devidas Tuljapurkar requested the Maharashtra Government to deploy adequate police personnel at bank branches, especially in rural and semi-urban areas, so that customers’ entry is regulated.

“We would like to bring to your notice that at various places, bank branches are facing huge rush at the counters,” Tuljapurkar said in a letter to the State Chief Minister.

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Canara Bank posts ₹1,065-cr Q4 profit; total income grows 55%

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Canara Bank, backed by growth in CASA, small deposits, retail and housing advances, has posted a profit of ₹ 1,065.09 crore for fourth-quarter (Q4) of 2020-21 on consolidated basis as against a loss of ₹3,208.31 crore posted in the same period last year.

The bank’s total income grew by 55.53 per cent at ₹23,774.15 crore as against ₹15,285.27 crore recorded last year. Provisions and contingencies for the quarter reduced by 22.85 percent at ₹4,135.51 crore as against ₹5,360.47 crore in the same period last year.

The bank has disclosed that the figures of quarter ended March 31, 2020 and year ended March 31, 2020 are related to consolidated Canara Bank financials of pre-amalgamation period, hence not comparable with post-amalgamation financials for the quarter ended March 31, 2021 and year ended March 31, 2021.

L V Prabhakar, bank’s MD& CEO, commenting on Q4 performance said: “We have strengthened the balance sheet by making aggressive provisions and importance given to recovery. A lot of emphasis was given during the last financial year and have identified over 2 lakh accounts to be brought under the OTS. On the operations front, the bank has seen growth of 14 percent in CASA deposits, 16 percent in small deposits. Bulk deposits we discouraged and it saw a degrowth of 2.6 percent. On retail advances, retail advances saw 12 percent growth, retail housing 15 percent, vehicle advances 13 percent and agriculture 17 percent.”

Also read: Why Canara Robeco Equity Hybrid Fund is a good investment

“For medical sector financing, the bank has set aside ₹4,000- 4,500 crore. We are planning to finance distressed assets and already have identified hospitals and companies in the medical sector who require funds,” he added.

Segment revenues

Treasury ₹5,120.82 (last year ₹ 3,387.12 crore), Retail banking ₹ 8,677.34 crore (₹ 5,690.92 crore), wholesale banking ₹ 7,706.45 crore (₹ 5,105.16 crore) and life insurance ₹ 2,269.54 crore (₹ 1,006.86 crore).

Asset Quality

Bank’s net-interest income (NII) grew by 9.87 percent to ₹5,589 crore. While non-interest income increased by 72.08 per cent to ₹ 5,207 crore. Bank’s gross NPA stood at ₹ 60,397.80 crore (last year’s ₹ 37,250.53 crore), Net NPA stood at ₹ 24,455.07 crore (₹ 18,287.72 crore). Percentage of gross NPA stood at 8.94 percent (8.24 percent). Percentage of net NPA stood at 3.82 percent (4.23 percent). Return on assets annualised is 0.42 percent (negative 1.78 per cent).

Deposits/Advances

Bank’s global business increased by 8.23 percent to ₹ 16,86,030 crore as at March 31, 2021 with global deposits at ₹ 10,10,875 crore and global advance (gross) at ₹ 6,75,155 crore. Domestic deposit stood at ₹ 9,63,306 crore, with growth of 10.74 percent (y-o-y).

Domestic advances (gross) stood at ₹ 6,52,558 crore with growth of 5.51 percent (y-o-y).

CRAR of the bank stood at 13.18 percent as at March 31, 2021. Out of which Tier-I is 10.08 percent and Tier-II is 3.10 percent. Bank successfully raised capital during FY21 through: AT-1 Bonds: Rs 2,936.10 crore and QIP Equity: Rs 2,000 crore

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Standard Chartered bank to offer upto Rs. 250000 for the employees who are covid positive, BFSI News, ET BFSI

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Standard Chartered Bank and its Global Business Services (GBS) unit in India have announced a slew of initiatives aimed at providing financial and medical assistance to employees.

These new interventions are mostly targeted at junior and mid-level workers, and they are in addition to the benefits that already exist for those employees and their immediate family members.

Additional benefits such as Financial reimbursement of expenses incurred towards COVID-19 related medical treatment for parents and parent-in laws up to Rs 250,000 per patient with ICU admission and up to Rs 125,000 per patient with any other hospitalisation for COVID-19 treatment, Interest free salary advance of up to 6 months gross pay to meet the expenses incurred on account of COVID-19 related medical emergencies can be availed with immediate effect.

Vaccination drives are being organised in multiple office premises for employees and their family members. Additionally, ambulance services, medical oxygen and ventilators are being sourced for helping those in critical health conditions and facilities like doctors on call, counselling sessions including that for emotional well-being, Emergency Support, access to testing labs and Medical Consultancy are being provided.

Zarin Daruwala, Cluster CEO, India and South Asia, Standard Chartered Bank, said, “We are doing everything possible to support our colleagues in these difficult times and we hope that our new initiatives, including timely financial support, will support our colleagues through what is a really challenging period”

Matthew Norris, Global Head, GBS, Standard Chartered, said, “We’re taking these measures swiftly after identifying particular needs that have come up and hope that this will help in mitigating some of the issues navigating through the pandemic.”



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Vijay Mallya loses bankruptcy petition amendment High Court battle in UK

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A consortium of Indian banks led by the State Bank of India (SBI) on Tuesday moved a step closer in their attempt to recover debt from loans paid out to Vijay Mallya’s now-defunct Kingfisher Airlines after the High Court in London upheld an application to amend their bankruptcy petition, in favour of waiving their security over the embattled businessman’s assets in India.

Chief Insolvencies and Companies Court (ICC) Judge Michael Briggs handed down his judgment in favour of the banks to declare there is no public policy that prevents a waiver of security rights, as argued by Mallya’s lawyers.

At a virtual hearing, July 26 was set as the date for final arguments for and against granting a bankruptcy order against the 65-year-old Mallya after the banks accused him of trying to “kick matters into the long grass” and called on the “bankruptcy petition to be brought to its inevitable end”.

“I order that permission be given to amend the petition to read as follows: ‘The Petitioners (banks) having the right to enforce any security held are willing, in the event of a bankruptcy order being made, to give up any such security for the benefit of all the bankrupt’s creditors’,” Justice Briggs’ judgment reads.

“There is nothing in the statutory provisions that prevent the Petitioners from giving up security,” he notes.

Mallya’s barrister, Philip Marshall, had referenced witness statements of retired Indian judges in previous hearings to reiterate that there is “public interest under Indian law” by virtue of the banks being nationalised.

However, Justice Briggs found no impediment to the creditors relinquishing their security under Indian law because of the engagement of a “principle concerning public interest” and favoured the submissions made by retired Indian Supreme Court judge Gopala Gowda at a hearing in December 2020 on the matter.

“In my judgment the simple stance taken by Justice Gowda that Section 47 PIA 1920 is evidence of the ability of a secured creditor to relinquish the creditor’s security is to be preferred,” the ruling notes.

The Indian banks, represented by the law firm TLT LLP and barrister Marcia Shekerdemian, were also granted costs in totality for the petition hearings, as the “overall successful” party in the case.

“Dr Mallya should have been extradited by now. He was refused permission to go to the Supreme Court in May last year,” Shekerdemian pointed out, in reference to one of Mallya’s defence planks that the cases against him are “politically motivated”.

Mallya remains on bail in the UK while a “confidential” legal matter, believed to be related to an asylum application, is resolved in connection with the unrelated extradition proceedings.

Meanwhile, the SBI-led consortium of 13 Indian banks, which also includes Bank of Baroda, Corporation Bank, Federal Bank Ltd, IDBI Bank, Indian Overseas Bank, Jammu & Kashmir Bank, Punjab & Sind Bank, Punjab National Bank, State Bank of Mysore, UCO Bank, United Bank of India and JM Financial Asset Reconstruction Co Pvt Ltd as well as an additional creditor, have been pursuing a bankruptcy order in the UK concering a judgment debt which stands at over GBP 1 billion.

Mallya’s legal team contends that the debt remains disputed and that the ongoing proceedings in India inhibit a bankruptcy order being made in the UK.

“The pandemic is having a much more severe impact in India than here, which has slowed things up. Dr Mallya would like things to be faster,” said his barrister Philip Marshall.

The case is now scheduled for a day-long hearing on July 26 for Justice Briggs to hear arguments from both sides on whether there is any reason why it should look “behind the judgment debt” to consider all such factors and therefore not grant a bankruptcy order.

Presenting a brief background to the petition, which dates back to 2018, the latest judgment describes Mallya as an “entrepreneur businessman” who had considerable financial success in India and other parts of the world as Chief Executive Officer and shareholder of Kingfisher Airways (KFA) and controlling director and main shareholder in United Breweries Holdings Ltd (UBHL).

“The cost of aviation fuel rose in 2008, and the value of the rupee declined against the dollar. Dr Mallya decided to borrow substantial sums from some of the Petitioners,” the judgment reads.

“Dr Mallya provided personal guarantees for the sums borrowed from the Petitioners in 2010. UBHL also provided a guarantee,” it adds.

The debt in question comprises principal and interest, plus compound interest at a rate of 11.5 per cent per annum from June 25, 2013. Mallya has made applications in India to contest the compound interest charge.

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Income Taxes: ICAI issues exposure draft of revised Accounting Standard

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The CA Institute has come up with an exposure draft for a revised accounting standard on income taxes, to be applicable on entities that are not required to adopt the Indian Accounting Standards (Ind AS) notified by the Corporate Affairs Ministry.

Currently, all listed companies and unlisted companies – with a networth of ₹250 crore and above – are required to adopt the Ind AS. For other corporate and non-company entities, the accounting standards specified by the CA Institute are applicable.

The latest move follows the decision of the various standard setting forums – the Accounting Standards Board (ASB) of ICAI, the NFRA and the Ministry of Corporate Affairs (MCA) – to revise accounting standards.

‘Underlying principles’

“Accordingly, the ASB of ICAI has embarked on the process of upgradation of these standards which will be applicable to the entities to whom the Ind AS are not applicable,” sources said. The objective behind the revision is to ensure that underlying principles are not too different between the Ind AS entities and the other entities.

The exposure draft on Accounting Standard for Income Taxes (AS 12) is the latest among the several standards that are proposed to be revised. The entire set of revised standards are expected to be implemented at one go in a future date and the timeline for this is not yet decided. June 10 is the last date to send comments on the exposure draft. The CA Institute has specified June 10 as the last date by when comments can be sent on the exposure draft.

“For the accounting standard on income taxes, there will not be much change. Whatever standard one is following, almost the same position will continue for entities that are not adopting Ind AS,” sources said.

The proposed revision, which will impinge on public sector banks, certain insurance companies and entities that function as partnerships, will not fully align itself to the Ind AS 12 as the guidance given to ASB by the Central council is not to change the position of existing accounting standard on income taxes (AS 22) to that of Ind AS 12.

One of the main change in the revised accounting standard on income taxes, as against the existing AS 22, will be on the aspect of recognition of deferred taxes. Earlier, when there was unabsorbed depreciation or carry forward losses, there was a question whether deferred taxes should be recognised and will there be future profit to realise the deferred taxes.

“Now although the outcome would be the same, the language has been aligned to Ind AS 12 wherein one has to see the probability of getting profits in the future, reasonable certainty and there is also guidance to determine whether the entity would have profits to realise the deferred tax assets,” sources added.

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PayPoint partners with Digit General Insurance for health insurance to rural areas

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PayPoint India has partnered with Digit General Insurance to offer health insurance to customers in underserved and rural areas and help cushion themselves against any major financial losses due to the surging COVID-19.

The partnership is being flagged off with the launch of a coronavirus hospitalisation insurance policy that covers treatments up to Rs 2 lakh at a premium of ₹799.

“While Digit General Insurance focuses on selling this master policy online, PayPoint will provide offline access and assistance to its customers, guiding them to make an informed financial decision,” it said in a statement on Tuesday.

The insurance covers pre-hospitalisation expenses for up to 30 days, post-hospitalisation expenses up to 60 days, road ambulance charges (one percent of sum insured – up to ₹5,000).

Ketan Doshi, Managing Director of PayPoint India, said, “More than 80 per cent of people in urban India and 85 per cent in rural India do not have any health expenditure coverage. There are a lot of rejections or deductions in claims settlements for COVID-19, and medical inflation is making treatments unaffordable. This dedicated cover for coronavirus would secure our customers from financial impact due to hospitalisation in such a scenario.”

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Paytm empowers users in Kerala to pay their electricity bills 24×7

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Digital financial services platform Paytm has announced that users in Kerala can now pay their electricity bill 24×7 on the platform.

The company has also announced an assured reward on every bill payment. Users paying the electricity bill for the first time on the platform will get a guaranteed cash back of up to ₹50.

A company spokesman said Paytm is a pioneer in electricity bill payments and has partnered with over 70 electricity boards across the country to serve millions of users in this segment.

Paytm leads India’s digital payments with 1.2 billion monthly transactions

Reminders through SMS

To bring more convenience to its users, it has recently enhanced its UI for electricity bill payments that takes less than a minute to complete a transaction. Users need to simply choose their State and service provider, enter their bill number or customer account number and then make that payment. The payment is instant, and users get a receipt on completion of bill payment. Paytm also reminds about the due date for payments through SMS and in-app notifications.

Telangana power regulator for rapid deployment of smart meters

Paytm, which has a 20 million-strong merchant base, is seeing more businesses extensively accepting payments online. Since April 2020, it has witnessed a massive surge in digital payments for electricity bills as more people avoid venturing out, standing in queues and, most importantly, touching cash in the Covid situation.

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Six trends that will shape banking, fintechs this year, BFSI News, ET BFSI

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The banking and finance world is moving at a fast pace, The last year was about the digitalisation of banking services among the customers. While that continues. other trends are emerging that promise to reshape the space this year.

Open banking

Open banking is a revolutionising technology that brings fintech and banking together and enables data exchange across institutions. Fintech markets in the UK and Europe have become crowded with AIS and PIS services providers and will reshape the traditional banking industry. However, there are still many traditional players in banking that are reluctant to build partnerships with fintech companies. The hurdle of Open Banking regulations has made it difficult for fintechs to get into banking and adopt the technology.

Hike in banking fees

Globally, banking and fintech firms are hiking their fees. Some banks have already announced that they are planning to charge customers for interbank payments or increase fees for payments and account opening. Fintech companies and digital banks also continue to review their commissions.

Decentralised finance

The surge Bitcoin value has put focus on other revolutionary trends of the crypto world including decentralised Finance (Defi). It is a pool of financial applications based on crypto and blockchain technology and used worldwide across banking, insurance, and other financial services. Yield Farming, a part of Defi, offers its users to maximise returns by locking up their crypto assets and, in turn, earning interest, crypto coins and tokens. Another trend is Non-Fungible Tokens (NFT), which are digital assets that span both tangible and intangible assets like music, art, virtual real estate and even virtual sneakers. NTF data are unique and non-exchangeable, thus it ensures that users can verify the authenticity of these digital assets. There is Polkadot or blockchain of blockchains that enables blockchain networks to operate together seamlessly. It is a multi-chain ecosystem that allows you to move any type of data across any type of blockchain.

Banking-as-a-Service platforms

Banking-as-a-Service (BaaS) industry has attracted many players and is set to become a US$7.2 trillion industry by 2030. There are signs of serious BaaS momentum, with leading banks such as BBVA and JPMorgan Chase ramping up significant investment into the unique API-type models. Goldman Sachs has announced its own new BaaS portal for developers.

Focus on cybersecurity

There has been a rise in fraudulent activities during the Covid pandemic. Cybercriminals have heavily exploited the disruptions and attacked financial institutions. With the recently introduced Open Banking, there are more concerns about security, privacy, and fraud in banking and fintech. Open banking has magnified the impact of breaches and cybersecurity incidents as well. To fight financial crime, banks need to implement new security measures and diversify the ways our financial data are stored. To protect data, more companies are storing their data on on-premise and cloud platforms and implementing machine learning to identify all kinds of fraudulent activities across their network and platforms.

Anti-money laundering fight

The sixth AML Directive was introduced in European law last December, which sets out that all EU members and their organisations must implement these regulations by June 2021. The 6th AMLD aims to close the gap of domestic legislation and harmonise the definition of anti-money laundering across EU member states. The new directive also focuses on predicate crime as the list of financial crimes has been expanded covering a wider range of activities not listed in the previous directives.



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Credit Suisse to hire 1,000 techies in India

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This is part of its vision to establish India as a centre for technology innovation across the bank globally. The hires will comprise developers and engineers who have capabilities in emerging technologies such as cybersecurity, data analytics, cloud, API development, Machine Learning and Artificial Intelligence that are anchored in Agile and DevOps delivery methods, to support the bank’s digital aspirations.

This is a continuation of Credit Suisse’s India growth strategy that has seen the bank hire 2,000 IT employees in the last three years. Credit Suisse’s goal is to leverage the large pool of skilled technology talent available in India, to further enhance its in-house core capabilities. India now accounts for nearly 25 per cent of the bank’s global IT staff, the largest footprint of any Credit Suisse location globally.

Also read: Credit Suisse offers ₹7.5-cr additional aid to Concern India Foundation, GiveIndia

John Burns, Head – India IT and Senior Franchise Officer, Pune, said: “This year’s hiring plan highlights our continued commitment to India, particularly to Maharashtra, and supports Credit Suisse’s vision to establish our operations here as a global technological hub. To support the growth of our IT presence in India, we believe empowering our employees to lead global delivery and drive innovative solutions enhances value-creation and productivity for the bank globally.”

Prashant Bhatnagar, Global Head of Experienced Recruiting for Technology, said: “As we continue to build our footprint in India, we want to attract the best IT talent to join our vibrant community of professionals. We provide our employees with a dynamic environment that fosters skills development and knowledge-sharing, and we provide opportunities for engineers and developers to be at the forefront of technology and innovation.”

Over the years, Credit Suisse India IT has successfully delivered new technology capability to the bank while maintaining a strong focus on system stability and security while maximising operational efficiency. The hiring ambitions for 2021 will play a critical role in delivering the bank to its clients, ensuring a digitisation-ready architecture, a robust platform, adoption of IT best practices and technologies, and an empowered engineering workforce.

Also read: Credit Suisse says it faces a ‘significant loss’

John Burns added: “The pandemic has accelerated the use of digital solutions across many areas. We have effectively employed collaboration tools to enable seamless external and internal communication to support teamwork and effective delivery.”

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