HDFC to double its rural reach to 2 lakh villages in the next 18-24 months

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Private sector lender HDFC Bank plans to expand its reach to 2 lakh villages over the next 18 to 24 months.

“The bank plans this expansion through a combination of branch network, business correspondents, business facilitators, CSC partners, virtual relationship management and digital outreach platforms,” it said in a statement on Sunday, adding this would increase its rural outreach to about a third of the country’s villages.

HDFC Bank currently offers its products and services to MSMEs in over 550 districts and its rural banking services extend to 1,00,000 villages. It aims to double this to 2,00,000 villages. As a part of this plan, it plans to hire 2,500 more people in the next six months.

“India’s rural and semi-urban markets are under-served in credit extension. They present sustainable long-term growth opportunities for the Indian banking system. Going forward we dream of making ourselves accessible in every pin code,” said Rahul Shukla, Group Head – Commercial and Rural Banking, HDFC Bank.

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Report, BFSI News, ET BFSI

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Mumbai, A majority of Indian companies (57 per cent) believe there is a need to revive the micro, small and medium enterprises (MSMEs) sector, which has been hit due to the COVID-19 pandemic, in order to boost rural employment, according to a report. According to the report by Genius Consultants, titled the ‘Sudden Rise of Rural Unemployment‘, the country’s economy was adversely affected by the pandemic and almost all sectors and industries were impacted, especially the MSME sector that faced a huge set-back.

The report, which is based on a survey, said most of the respondents believed that the reason behind the high unemployment rate is the lack of employment opportunities available in the areas concerned.

The survey is covered 1,100 business leaders between August 1 and September 10. They include those in sectors such as banking and finance, construction and engineering, education/ teaching/ training, FMCG, hospitality, HR solutions, IT, ITeS, and business processing outsourcing, logistics, and manufacturing, among others.

The report further showed that more than 57 per cent of the total respondents strongly agreed that the revival of MSMEs would aid in improving the current employment situation.

About 14.3 per cent of the respondents believe that the reason behind the rural unemployment was the lockdown restrictions, and another 14.3 per cent said it was due to the rise in the COVID-19 cases, according to the report.

The remaining respondents believed that it is a result of all reasons mentioned above that led to a spike in unemployment in rural areas, it added.

Meanwhile, the report found that over 85 per cent of respondents stated that the manufacturing sector, which has been witnessing a slowdown, has been a major contributor to the rise in unemployment in the rural areas.

As factories and production are one of the major contributors of rural employment and with the pandemic halting businesses, the manufacturing sector has majorly impacted rural unemployment compared to the service sector, it said.

Genius Consultants Chairman and Managing Director R P Yadav said, “Rural unemployment has always been a major concern even before the pandemic. With businesses and manufacturing slowing down, the situation has deteriorated even further.”

Yadav added that there is a dire need to bring in a swift course of action to elevate employment opportunities in the rural parts of the country.



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ToneTag completes RBI’s first cohort of voice-based retail payments

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ToneTag has successfully completed the Reserve Bank of India’s first cohort for voice-based retail payments.

It has executed offline voice-based payments via feature phones and smartphones in areas with inconsistent internet connectivity, with people who are digitally not savvy or find it difficult to use apps for banking or payments, making digital payments a reality for all, it said in a statement on Tuesday.

The technology-led payments revolution

With this technology, the company said it hopes to drive financial inclusion across geographies and make digital payments convenient and available for everyone with a mobile phone of any make or model.

72% of payments happen digitally for MSMEs vs 28% cash: Report

“The success of our technology in the cohort will not only bring rural India into the digital payment ecosystem but will also bridge the gap between conventional and futuristic payment options for millions of customers who currently don’t have access to digital payment services,” said Kumar Abhishek, Founder, and CEO, ToneTag.

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