Tag: payments

Metal payment card technology entity IDEMIA, in a partnership with IndusInd Bank, announced the lender’s first metal credit card. The entity said IndusInd Bank, which has named the card as “PIONEER Heritage”, added “Payment cards are no longer a mere payment tool in India but also reflect the lifestyle of the card holder,” IDEMIA quoted “Research shows that buying premium products makes 52% of global customers “feel good, and metal cards are a major differentiator for 58% of the card holders.”

IDEMIA further said “high-quality material, superior style, handcrafted design and artisanal effects,” defined the exclusivity quotient for card holders, whilst adding “Equipped with best-in-class features and privileges across categories like travel, wellness, lifestyle, among others, the all new metal credit card – offers exclusivity to wealth customers of IndusInd Bank by providing them with a superior payment experience powered with innovative technology.”

Amanda Gourbault, Executive Vice President, Financial Institutions, IDEMIA, on the launch of the card said “As the world goes digital, payment cards are arguably the last physical touch-point between the bank and its customers. The significance of metal cards is to promote IndusInd Bank’s brand and serve as a tool to create loyalty for the bank,”

“Our global experience is that Metal cards facilitate Card Holders’ exclusive and premium payment experience and hence the customer loyalty,” Gourbault further added.