Explainer: What are NFTs, and why the sudden frenzy about them?

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NFT stands for Non-Fungible Token. Ok, let’s explain. Non-fungible means unique and something that cannot be substituted with another. For example, while a ₹2,000 note can be substituted by another note of the same denomination, or a ten-gram gold coin with another gold coin of equal weight, that is one is fungible (inter-changeable, non-unique to the other).

MS Dhoni’s bat, which he used in the 2011 World Cup final to help India win the title, is unique, and has no substitute.

Similarly, think of an original handwritten letter by Mahatma Gandhi or a particular painting by MF Hussain. These are unique and non-fungible – there is no substitute to the original.

The currency note, gold coin, cricket bat, letter and painting examples used above are all real physical things. If you extrapolate that to the digital world with the help of blockchain, you would have an NFT. It is like a digital world collectible, a digital asset, which is available to be bought and sold online, with digital proof of ownership through blockchain. But then, what is blockchain?

What is blockchain?

Unless you have been living under a rock or are a sworn technophobe, you would have at least heard of ‘blockchain’ being mentioned in the news and daily conversations. Blockchain is a decentralised ledger, where data is stored in the form of blocks, and comes together as chains (thus blockchain). As the name suggests, it is ‘decentralised’ – it is distributed.

Since there are multiple copies of the shared database, no single user can tamper or change any data, thus ensuring trust and large-scale acceptance. The innovation with blockchain is that it guarantees the trustworthiness and security of a record of data without the need for a trusted third party. Think of blockchain as a ledger whose records of transactions cannot be altered, deleted or destroyed. Each new block is added to a chain, but the old ones cannot be altered or manipulated.

While the blockchain technology has been around for nearly three decades – it was first proposed in 1991 – it become mainstream over the last decade, mainly due to the popularity of cryptocurrencies such as Bitcoin, which use the blockchain technology. This is the technology which underpins everything from cryptocurrencies, decentrailised finance (DeFi) applications, NFT’s and Smart Contracts.

How do NFTs work?

Most NFTs are part of Ethereum blockchain. Ehtereum is a cryptocurrency like Bitcoin, Shiba Inu or a Dogecoin. Other cryptocurrencies, too, can and indeed, are offering NFTs, but the most popular one right now is the Ethereum blockchain and transactions happen using ETH coins. NFT, is thus, any digital asset such as a piece of music, image, photograph, painting, GIF, meme an audio or video file or game that can exist in a digital format.

Just like in the real, physical world where we assert ownership and usage rights, as we move to an increasingly digital world, there, too, if you own something digital, you can assert your ownership and how the asset could be used. That creates value. For instance, Twitter CEO jack Dorsey sold the NFT to his first tweet for about $2.9 million, the proceeds of which Dorsey had said would be given to a charity. Are you asking yourself what the buyer got for the purchase of Dorsey’s NFT? The tweet itself continues to be live on Twitter, but the winning bidder would own the NFT, which is signed and verified by the creator, similar to a virtual autograph. By now you would be wondering why one cannot can’t just save the tweet and what is so unique about it.

Think of what you get when you buy, say, a painting by your favourite artist. You feel happy and proud about owning something. NFTs are similar to it. What is the value of your painting? Whatever the market is ready to pay. That is the case even in NFTs. This is also a new alternative investment asset class, which is hugely speculative. For instance, this article could be sold as an NFT if there is a buyer who wants to purchase it.

NFTs in India

Recently, Amitabh Bachchan sold a number of NFTs, including his recital of his father’s famous poem Madhushala, apart from various other NFT offerings from his movie career, for $1 million. Similarly, actress Sunny Leone sold her NFTs in a private sale. Others, too, including Salman Khan, singer Mika Singh, poet Priya Malik and numerous others, have offered NFTs or are in the process of doing so.

In India NFTs can be brought on various trading places such as crypto exchange WazirX, NFTically, Wall.app, Zebpay and a number of other platforms. These platforms act as digital middlemen. Sellers can set a price for their NFTs or opt for an auction. While we are still in the early days of NFTs, the type, range and price available is likely to go up.

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Indian Ethereum platform Polygon to invest in Colexion – one of Asia’s largest NFT marketplaces

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Ecosystem for crypto currencies is growing in India. On Wednesday, Polygon, a platform for Ethereum scaling and digital infrastructure development, announced an investment in Colexion – Asia’s largest NFT (non-fungible token) marketplace.

Ethereum or ETH claims to be a globally decentralised, open-source blockchain, which is part of the Ethereum blockchain. Ethereum is a cryptocurrency, like bitcoin or dogecoin, but its blockchain also supports these NFTs. The NFTs help artists sell their work and communities to come together on its platform with the primary aim of NFT trade.

In India, so far, the crypto currency ecosystem is operating in a regulatory vacuum. Polygon, which claims to have a vast presence in the cryptographic ecosystem, says it will deploy many of its digital tools to boost NFT adoption in India, leading to a seamless purchasing and minting experience for its users.

Also read: Bollywood stars, Indian celebrities launch NFTs amid global craze

Abhay Aggarwal, Co-founder & CEO, Colexion said, “This is a historical event in the Colexion’s growth journey, and we are proud to be the chosen partner for investment by Polygon. This move will enable our users in India to benefit from the NFT ecosystem.”

“Polygon’s investment in Colexion is all set to revolutionise the NFT space in India by enabling Indian users to now buy/sell NFTs faster than ever, with surprisingly lower transaction fees, and with an over-the-top user experience,” said Bibin Babu, Co-founder & COO, Colexion.

Polygon says that its investment will offer benefits such as theft and forge free trade experience, highly advanced dashboards and tools for NFT exchanges, a trustworthy platform that allows artists and talents to interact with their fans and NFT traders, and most importantly a secured infrastructure.

It will cater to the diverse needs of developers by providing tools to create scalable decentralised applications, focus on the performance of the platform and user experience while solving any security concerns that may arise.

Also read: Cricket NFT marketplace launches games window

“The main purpose of this investment is to bring transformation in the NFT marketplace,” said Sandeep Nailwal, Co-founder & Chief Operations Officer, Polygon. “The rapidly growing adoption of Polygon can alone answer its vast popularity in this ecosystem. While Polygon ensures the security and ownership transparency of non-fungible digital tokens, Colexion aims to give NFTs the value that it deserves, thereby also allowing artists and fans to interact and trade on this trustworthy platform,” Nailwal said.

Polygon says that many renowned celebrities and sports personalities have already signed up for this portal to launch their exclusive NFTs. It includes Morne Morkel, Brendon McCullum, Dwayne Bravo, Mika Singh, Krissann Barretto, Salim-Sulaiman among others.

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NFTs gaining traction in India as celebrities lead the way

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Led by celebrities ranging from Bollywood actors, designers and cricketers, non-fungible tokens or NFTs are slowly gaining traction in India. Experts say the NFT market is still small and very niche in nature, but investor interest is definitely picking up.

“NFTs are here to stay. The user adoption is really good although it can be complicated for a layman and difficult to buy,” said Sandesh Suvarna, VP, WazirX NFT Marketplace, adding that it is trying to simplify the process of purchasing NFTs by means such as a credit card.

Cryptocurrency exchange WazirX had launched WazirX NFT Marketplace and it has onboarded 517 creators and 357 collectors. However, NFTs have largely been the domain of cryptocurrency investors as it typically requires a MetaMask wallet for purchases.

Bollywood buzz

But with actors including Amitabh Bachchan joining the NFT wagon, it is expected to come into the mainstay. Recently, BollyCoin has partnered with Salman Khan Films, Arbaaz Khan Production, Sohail Khan Production, and Reel Life Productions to offer Bollywood-themed NFTs to enthusiasts.

Also read: NFTically, a NFT marketplace creator, raises seed funding

Cricketer Rishabh Pant has signed up with cricket NFT platform Rario while FDCI x Lakme Fashion Week has partnered with WazirX NFT Marketplace for fashion NFTs. “Influencers and celebrities play a major role in the NFT market and increase the possibility of getting a higher value. They will also catch up in the Indian market as celebrities are driving it,” said Hitesh Malviya, founder, itsblockchain.com. At present, the NFT market is still very nascent and there are not enough collectors, he said, comparing it to cryptocurrencies in 2013.

Tarusha Mittal, COO and Co-founder, OroPocket and UniFarm said that up until last year, a small fraction of investors saw the actual potential in NFTs but 2021 lead to a complete u-turn as the market opened up to massive NFT pitches with a record $2.5 billion sales globally.

‘Opportunity to monetise’

“In the past quarter, there has been a significant increase in NFT pitches with its adoption at an all-time high in India. We too plan on launching our asset-backed NFT around the upcoming festive season with the formal announcement in line. We are quite positive about the response,” she said.

Also read: Where Big B stands, ‘line wahi se shuru ho jaati hai’

According to Suvarna, NFTs have various advantages for artists and celebrities. They provide an opportunity to monetise their online or digital content, which otherwise on social media, would have just generated likes or led to more followers. It provides royalty to the artist when the NFT is sold in the secondary market and also provides the authenticity of digital content.

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Big B 1st Indian star to roll out NFT collection, BFSI News, ET BFSI

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Talent management company Rhiti Sports and decentralised NFT exchange platform GuardianLink.io have jointly launched a first-of-its-kind NFT platform in India – BeyondLife.club – which will list celebrities, athletes and brands from across Southeast Asia. NFTs, or non-fungible tokens, transform digital artworks into unique verifiable digital assets that are tradable on the blockchain.

Actor Amitabh Bachchan will be the first Indian celebrity to roll out his NFT collection through BeyondLife.club, Rhiti Group chairman Arun Pandey told ET. The collectibles will represent Bachchan’s work and will mark the opening of the exchange. “I have joined Rhiti Entertainment, Singapore and will be launching NFTs soon on the platform,” the Bollywood superstar said.

The financial details of the collaboration were not disclosed.

“The platform, enabled by GuardianLink, will revolutionise digital storing of creative properties including art, collectibles, collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders,” Keyur Patel, chairman of the decentralized no-code NFT exchange platform, told ET.

He said GuardianLink.io will allow users to upload, mint, publish, price protect and auction to create value for the owner.

BeyondLife.club will allow collectors to buy NFT using Indian currency through digital payments and credit cards, complying with local laws, while allowing overseas buyers to transact using virtual currencies such as Bitcoin or Ethereum.

NFTs are used to represent ownership of digital goods like images, videos, or songs. They are rapidly gaining in popularity among artists, singers and sportspersons.

Last week, Argentine soccer star Lionel Messi launched his own collection of NFT crypto art called Messiverse. Globally, celebrities such as Paris Hilton, musicians Eminem, Grimes, Lindsay Lohan and actor Kate Moss have their own NFT collections.

In March, India-born but Singapore-based blockchain entrepreneur and coder Vignesh Sundaresan revealed that he was the mystery buyer – ‘Metakovan’ – behind the landmark NFT art piece by digital artist Beeple, which was sold for $69.3 million. Till date, Beeple is the most expensive NFT ever sold.

The platform exchange will enable artists and brands to create financial value for their work, manage transactions including receiving payments, transfer of NFTs, settlements and swaps, and is accessible globally for enthusiasts who are early adopters of the NFT wave as well as collectors.

Compared to global artists, Indian ones have only now started participating in NFTs, with the digital asset space so far being limited to crypto millennials and tech savvy audiences, Patel said.

“We are bridging the gap between crypto-savvy users and art collectors by eliminating the complexity of participation in the space.” He said.

The idea of BeyondLife.club and GuardianLink is to create a system that is compliant with regulations, inclusive, and unique to help in long-term value creation. “That’s the model we are presenting,” he said.

Pandey of Rhiti Sports said NFTs are a hot favourite among artists across the world to create financial value for their content.



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