Why no-cost EMI is no free lunch

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A coffee time chat between two colleagues leads to an interesting explainer on an emerging loan product.

Vina: Hi Tina, did you check out the ongoing festive sales online? I have shortlisted a few items to buy.

Tina: No big ticket purchases this year, Vina. Spent a lot last month. It’s time I tighten my purse strings.

Vina: Why don’t you try the no-cost EMI options offered by many sellers, including e-comm websites?

Tina: No, Vina. No-cost EMI is a misnomer.

Vina: Why do you say that? The EMI instalments include no interest or any other additional charges. Plus, you get to defer the payment on your purchases by 3 to 12 months. What more could you ask for?

Tina: That’s not entirely true. Many banks, NBFCs (Bajaj FinServ) and other financial institutions (such as ZestMoney) with whom e-commerce websites have lending tie-ups, charge a processing fee on such no-cost EMI options. Starting from ₹99, the processing fee can go up to 1 per cent of the order value. Besides, a few also levy additional charges on pre-closure of loans, which may apply even if you return the product or cancel purchase.

And like any other loan, the instalments in no-cost EMIs also include an interest component, which however is offered as an upfront discount, hence the term ‘no-cost’. This interest ranges from 12 to 15 per cent per annum.

Vina: Yeah, isn’t that good saving on the interest front? Imagine how many people could benefit.

Tina: There is another catch here. The no-cost EMIs are only available for existing customers (debit or credit card holders) of the bank with whom the e-commerce site has partnered. These customers must have an existing pre-approved credit or overdraft limit with the bank. Moreover, this option is available only on purchases over a certain limit, ₹5,000 in most cases. Besides, part payment is also not an option. You need to either make full payment or avail a no-cost EMI option in full. But the advantage is that one can avail the loan online and almost instantly, without visiting the branch and submitting numerous documents.

Vina: Oh, these are part of pre-approved loans? Clearly those who have already exhausted such limits with their bankers, or have low or no credit score cannot avail no-cost EMI options.

Tina: Right. However, there are new fintech players such as ZestMoney, that provide such no-cost EMI options online to even those with no cards, credit score or such pre-approved limits. One has to just register their Aadhaar-linked mobile number on the platform and complete basic KYC for onboarding. Post this, the website approves a certain credit limit based on your transaction history and the customer can avail the no- cost EMI option on its partnered websites. These come with varying terms and conditions.

Vina: But then again, I need to verify if such players have partnered with the store where I want to make a purchase, or if the product of my choice is entitled for such an option from the fintech players.

Tina: Right! Net-net while no-cost EMIs do sound exciting, remember that there is no free lunch, ever.

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Should you go for festive offers on your credit card?

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In a bid to play along the revving animal spirits this festival season, banks are offering many discounts and cashbacks for purchases made through their credit cards. Apart from the offers on the co-branded cards (with the e-commerce websites), banks have offers on other purchases (online or showroom) as well.

Here we give you a low-down of few of the offers to help plan your big ticket purchases this festival season wisely.

What’s on offer

For the ongoing festival sales on e-commerce websites, banks have provided their customers blanket discount on all purchases and certain other discounts and cashbacks for specific purchases as well. For instance, Axis Bank (all credit cards) and ICICI Bank (on Amazon pay ICICI Bank credit card only) offer a flat 10 per cent discount on all products bought during the great Indian shopping festival on Amazon.in. Even customers of HDFC Bank can avail of a flat 10 per cent discount on all purchases on the website made using the bank’s credit cards.

However, many of these come with varying conditions such as a mandatory minimum transaction value and an upper limit on the discount value.

The discount on Axis bank cards is available for up to ₹1,500 for a minimum transaction value of ₹30,000. For electronics bought on the website, the discount is available up to ₹4,000 provided the minimum transaction is for ₹80,000. Further for the purchase of your mobile phones, you can avail an additional 10 per cent discount (up to a maximum of ₹1,250), for a minimum transaction of ₹5,000 on Amazon, using Axis bank cards.

Apart from e-commerce websites, banks also have lucrative offers on purchases made from retail outlets such as Croma, Reliance digital, Vijay sales, etc – on their online and offline stores alike. But it does come with terms and conditions.

For instance, ICICI bank credit card holders get a discount of ₹5,000 on minimum purchase of ₹1 lakh in Reliance Digital (valid through Dec 31, 2021, on purchases made on weekends only) or Vijay Sales (valid through November 20, 2021, on all days).

The EMI lure

SBI Card holders get an instant 7.5 per cent discount on their purchases from the outlets of Sathya for a minimum purchase of ₹20,000. Valid until November 10, the discount amount is, however, capped at ₹3,500 per card account, in this offer.

Similar discount of 7.5 per cent is also offered on purchases from outlets of Vasanth & Co (up to a maximum of ₹3,000 per card, for a minimum transaction of ₹15,000) for purchases made through EMI (on 6,9,12,18 or 24 month tenures).

For non-EMI transactions, the discount is limited to 5 per cent only. However, before jumping to avail the higher discount, you must consider the additional interest outgo on your EMI transactions. For EMI transactions opted on SBI cards , interest is charged at 14 per cent on monthly reducing balance for 3, 6, 9, or 12 month EMI transactions (interest at 15 per cent for 18 and 24 month EMI).

Even the no-cost EMI transactions that come with additional discounts carry additional charges. For instance, customers of HDFC Bank get a cashback of up to ₹7,000 while purchasing Apple products using the bank’s cards or through no cost EMI option. The EMI transactions come with a convenience fee of ₹199 plus GST. Customers should hence consider weighing such charges against the discount or cashback offered.

Besides, a few banks also offer the option of converting some purchases into EMIs instantly when buying in certain outlets. SBI cardholders, for instance, can use an EMI option with tenures ranging from 3, 6, 9 or 12 month EMI on purchases made in Croma stores. The attraction here is that unlike a traditional loan, there is no documentation required and no processing fee charged for availing of this EMI offer. But if you intend to use the option for bridging your short-term needs (say, until the next paycheck), it might not still be a great idea. This is because, aside from the 14-15 per cent rate of interest charged, these EMI options come with a 3 per cent foreclosure charges.

For the brand-savvy

If you are keen on specific brands, do run a check on the discounts and cashbacks offered by some banks on their credit cards. However, the donwside is that these are mostly available only on converting your purchases to EMI.

For example, SBI offers its cardholders cashbacks of up to 10-15 per cent on certain Bosch products, when purchased through the EMI option. The entire list of product range on which such offer is applicable, and the discount amount are specified on the bank’s website. Similar offers are available on other electronic brands such as Samsung (up to 27.5 per cent), Lenovo (flat ₹5,000 cashback on laptops) and Mistibushi Electric (5 per cent cashback on ACs), on EMI transactions made through SBI cards.

HDFC Bank, too, offers similar brand-specific cashbacks and discounts on its Easy EMI or no-cost EMI purchases. Customers who opt for such EMI options get up to 20 per cent cashback on the purchase of television, home theatre systems and camera & lens, from Sony outlets.

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All you need to know about credit card EMI

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Are you planning to use the credit card EMI option to purchase big-ticket items this festival season?

Here, we lay down some points that you need to know before availing yourself of the equated monthly instalment option on your credit card.

 

Note the rate

Pay attention to the interest rate you are charged.

Different interest rates are applicable to different tenure options that span three to 24 months.

Generally, credit card companies charge interest at the rate of 12-15 per cent per annum.

It’s a good idea to compare the interest rates on credit card EMIs with the rates charged on consumer durable loans offered by various banks and financial institutions.

Also, check if any processing fees are applicable.

Make an informed choice taking into account total effective cost.

Sometimes, banks offer no-cost EMI on certain products, which means you need to pay just the price of the product or the service with zero interest component in your instalments.

It’s another thing that no-cost EMI could be a marketing hook.

That’s because, often, the discount you would have been eligible for — had upfront payment been made on the purchase — will not be allowed in case of credit card EMI payment option.

The discount foregone may nullify the interest benefit.

No ‘MAD’ option

Buying with a credit card using an EMI option is different from making a purchase using a credit card and then opting to pay the minimum amount due on the bill.

In the latter, credit card companies allow you to defer your liability by paying only a portion of your monthly outstanding due — this is called minimum amount due (MAD), which is 5-10 per cent of the total outstanding due.

Despite the higher interest charges in this option, paying MAD provides a breather at times of cash crunch and helps in avoiding the late fee and penalty that is usually charged on non-payment of dues within the cut-off date.

However, the MAD option is not applicable to the EMI charge on your credit card dues.

Say, the due on your credit card for September is ₹30,000, including EMI charge of ₹20,000.

In this case, the MAD would be ₹20,500 (EMI of ₹20,000 plus 5 per cent MAD on the balance ₹10,000).

If the credit card dues do not include EMI charges, the MAD would be ₹1,500 (₹30,000 x 5 per cent MAD).

Pay by due date

If you miss the deadline to pay credit card dues that include EMI charges, you will be heading for trouble.

In addition to the late fee charges, interest at exorbitant rates of up to 40-50 per cent per annum will be charged on the total due amount.

Worse, the interest charge wouldn’t be from the due date of the credit card payment but from the date of each transaction; this could jack up the interest charges significantly.

Simply put, if there is a default of an EMI payment, one would lose the interest grace period of 15-45 days that credit companies offer customers.

For example, say, on October 20, 2020, the EMI is charged to your credit card, which is due for payment on November 10.

If you miss the deadline and make the payment on November 15, you are not only charged the late fee amount but also interest charges from the date of transaction, that is October 20, till the date of payment.

In this case, you would lose the interest grace period of 21 days — October 20 to November 10 — offered by the credit card company.

Limit blocked

When you opt for credit card EMI, the amount equal to the outstanding EMI amount will be blocked in your credit card limit and only the balance can be utilised for your future credit card usage.

Prepay with fee

If you want to prepay the EMI amount before the due date, you will be levied foreclosure charges. For example, ICICI Bank charges a foreclosure fee of 3 per cent.

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