ICICI Bank launches digital banking service for retail merchants

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Private sector lender ICICI Bank on Thursday announced the launch of a comprehensive digital banking service that aims to empower over two crore retail merchants in the country.

Called Merchant Stack, it provides a bouquet of banking solutions and value-added services in ‘one single place’ for the retailer ecosystem.

“The main pillars of the stack are a new account named Super Merchant Current Account; two instant credit facilities called Merchant Overdraft and Express Credit — both are based on POS transactions, Digital Store Management facility to help merchants take their business online; exclusive loyalty rewards programme and value added services like alliances with major e-commerce and digital marketing platforms for expansion of online presence,” ICICI Bank said in a statement.

10 lakh customers of other banks using ICICI Bank’s mobile app

On InstaBIZ

The facility will enable merchants — grocers, supermarkets, large retail store chains, online businesses and large e-commerce firms — to meet their banking requirements seamlessly so that they can continue to serve their customers in challenging times during the pandemic, ICICI Bank further said.

Retail merchants can avail of these contactless services without visiting the Bank’s branches, at a time when people are advised to stay home and maintain social distancing. They can avail of these facilities instantly, on InstaBIZ, the Bank’s mobile banking application for businesses.

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“There are over two crore merchants in the country with approximately $780 billion in value of transactions in 2020. They are expected to grow rapidly in the coming years. Through these trying times of the pandemic, it is our endeavour to enable the merchants with a digital banking platform that will help them to continue to serve their customers,” said Anup Bagchi, Executive Director, ICICI Bank.

The Merchant Overdraft facility would enable pre-qualified merchants with a linked ICICI Bank POS machine to get upto ₹25 lakh digitally, instantly and in a completely online and paperless manner.

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ICICI Bank launches Merchant Stack, offering curated digital banking services to retail merchants, BFSI News, ET BFSI

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ICICI Bank announced the launch of its ‘Merchant Stack’, a set of digital banking services specially curated for retail merchants. Merchants —- grocers, supermarkets, large retail store chains, online businesses and large e-commerce firms can meet their banking requirements seamlessly so that they can continue to serve their consumers during the pandemic’s difficult times. This initiative is in line with the Bank’s ‘Business with Care’ principle. Retail merchants can avail these contactless services without visiting the Bank’s branches. They can use these services right away via InstaBIZ, the Bank’s mobile banking application for businesses.

Merchant Stack offers a variety of banking solutions and value-added services at one single place curated for the retailer eco-system. The stack’s key pillars are 1) a new account called “Super Merchant Current Account”; and 2) two instant credit facilities called “Merchant Overdraft” and “Express Credit,” both of which are focused on POS transactions and are industry firsts.) ‘Digital Store Management’ facility to help merchants take their business online; 4) exclusive loyalty rewards programme, an industry first feature; 5) value added services like alliances with major e-commerce and digital marketing platforms for expansion of online presence.

Anup Bagchi, ICICI Bank, on the launch, said, “There are over 2 crore merchants in the country with approximately USD 780 billion in value of transactions in 2020. They are expected to grow rapidly in the coming years. During these difficult times of the pandemic, it is our endeavour to enable the merchants banking platform that will help them to continue serve their customers. We have thus launched the ‘Merchant Stack’, which most importantly offers a range of ‘contactless’ banking services, providing safety to the merchants and their customers alike. It is also a continuation of ICICI Stack, which we introduced a year ago to provide all digital banking services to retail customers on a single platform.”

Furthermore, the Bank offers ‘Express Credit,’ which allows for immediate settlement of POS transactions. It provides greater convenience because retailers can immediately access funds, as compared to the industry practice of waiting a few days for credit for transactions made at POS machines.



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