ICICI Bank launches co-branded credit card with HPCL, BFSI News, ET BFSI

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ICICI Bank today announced the launch of a co-branded credit card with Hindustan Petroleum Corporation Limited (HPCL) to enable users to get benefits and reward points for using multiple credit cards in one. Named ‘ICICI Bank HPCL Super Saver Credit Card’, it is powered by VISA and offers benefits to customers on their everyday spends on fuel as well as other categories including electricity and mobile, departmental stores like Big Bazaar and D-Mart, and e-commerce portals, among others.

Sudipta Roy, Head, Unsecured Assets, ICICI Bank said, “We are delighted to partner with HPCL to launch the ‘ICICI Bank HPCL Super Saver Credit Card’. Typically, similar credit cards offer accelerated benefits on spends in one category. This card breaks that barrier as it enables customers to save on every transaction that they make. This truly makes the card a ‘super star’ of savings,”

HPCL Executive Director, Retail, S K Suri, said “HPCL is very happy to partner with ICICI Bank to launch ‘ICICI Bank HPCL Super Saver Credit Card’ with unique offerings and rewards to enhance customer experience. This credit card will help in promoting the digital payment ecosystem at retail outlets and meet the expectations of the customers with its innovative offerings. The customer will also get additional loyalty points when they use this card on our HP Pay App.”

Customers can apply for the ‘ICICI Bank HPCL Super Saver Credit Card’ through the Bank’s internet banking platform or the mobile banking app, iMobile Pay. They get a digital card in a 100% contactless and paperless manner. Further, customers can manage their transaction settings and credit limit conveniently on the iMobile Pay app.

Additionally, they can upgrade their existing ICICI Bank credit card to ‘ICICI Bank HPCL Super Saver Credit Card’ using iMobile Pay and internet banking. The PAYBACK points are credited to the customer’s PAYBACK account which is auto-created at the time of issuance of the card. Customers can then redeem these points as per their choice on the PAYBACK website, ‘HP Pay’ app, or at PAYBACK partners stores/website. They can also redeem the PAYBACK points for purchasing fuel at HPCL retail outlets.



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ICICI gets 2 million customers of other banks on iMobile Pay, BFSI News, ET BFSI

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iMobile Pay’ is ICICI Bank’s mobile banking application whose revamped version is now being used by two million customers of other banks pan India. The bank has reached this figure in a span of just five months after making ‘iMobile Pay’ open to all, including customers of other banks.

ICICI Bank opened its mobile banking platform ‘iMobile Pay’ to customers of all banks in December 2020. It was a first-in-the-industry initiative that provided the significant convenience of interoperability, as it enabled users of any bank to link their account to the app and begin transacting digitally. It also offered them access to an entire range of ICICI Bank services including savings account, home loan, credit card, personal loan among others.

“ICICI Bank has always believed in introducing innovations that simplify banking for customers. In line with this philosophy, the ICICI Bank was the first to introduce a mobile banking app in the country in 2008, called ‘iMobile’. The Bank has transformed the app and renamed it ‘iMobile Pay’ five months ago to offer interoperability so that anyone, including customers of other banks, can experience the benefits of hassle-free payments and digital banking of ICICI Bank through this app. This was made possible by leveraging NPCI’s interoperable infrastructure.” said Bijith Bhaskar, Head- Digital Channels & Partnership, ICICI Bank in a statement.

“Many customers are entering into a new relationship with the Bank after downloading the app. They are opening savings accounts and applying for a credit card, home loan and personal loan among others.” he added.

The ‘pay to contact’ feature enables the customers to send money either to a mobile number or a UPI ID of their contacts, who are registered on any payment app or a digital wallet. In addition to this, features like ‘scan to pay’, bill payments, ‘check balance’ have seen maximum usage, as quoted by the bank. It has also added bill payment services on the app, to enable payments for DTH, utility services such as electricity, gas and water, FASTag recharge (including that of other banks), insurance and mobile postpaid among others.



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ICICI Bank’s digital outreach nets 15 lakh users from other banks, BFSI News, ET BFSI

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India’s second largest private bank, ICICI Bank’s iMobile Pay has onboarded 15 lakh users who are non-ICICI Bank customers since the launch in December 2020 and has seen high customer engagement through repeat usage of features like Pay2Contact, scan to pay and among other options.

Apart from this it has also invested in expanding its merchant ecosystem and has put in place a payment stack. The transactions with Eazypay have increased four times between June 2020 to March 2021.

On FASTag it also partnered with PhonePe to issue FASTag using UPI on PhonePe’s application.

The lenders digital channels across internet, mobile banking and PoS accounted for 90% of savings account transactions in FY2021 and volume of mobile banking transactions increased by 61% year-on-year in Q4-2021.

ICICI bank also witnessed the value of merchant acquiring transactions on UPI increasing by 149% and its electronic toll collection also grew by 51% year-on-year with a market share of 37% by value in Q4-2021.

The bank said its micro market strategy to tap opportunities based on the market potential and 360-degree customer coverage using ICICI STACK has played a significant role in expanding their franchise and deepening relationships with their customers. The bank is also looking to participate both through directly their own platforms and partner with third party players in the P2P and P2M space of the UPI ecosystem.

The bank also sold 33% of the term life insurance policies online and 56% of fixed deposits and 64% of mutual fund SIPs were done digitally in FY2021.

The bank is also building a vast data lake to derive insights into customer behavior, build new use cases to improve their product penetration, increase customer stickiness and improve net promoter scores.

ICICI bank said it is investing in new journeys and innovating existing journeys for high value transactions through NEFT and RTGS which are at the core of high value financial transactions.



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