ICICI Prudential Life to launch new campaign with Lovlina Borgohain, BFSI News, ET BFSI

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ICICI Prudential Life Insurance will launch a new digital campaignAgar taiyaari sahi ho, toh jeet pakki hai’ – If you’ve prepared right then victory is definite – featuring Olympic medallist Lovlina Borgohain.

She clinched the bronze medal in the women’s boxing (69kg), and received the Arjuna Award in August this year.
The brand has set up a microsite displaying snippets that narrate the story of Borgohain’s preparedness to win a medal for the country at the Tokyo Olympics 2020. The microsite also allows users to click an augmented reality selfie with the Olympic medallist.

“For each long-term financial goal to achieve fruition, there is a need for astute planning, appropriate product selection and commitment to stay invested,” said Manish Dubey, chief marketing officer of the company.

The campaign has been rolled out digitally and across various social media platforms, to drive reach, visibility and engagement with customers.

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ICICI Prudential Life posts 47% rise in Q2 net profit

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ICICI Prudential Life Insurance reported a 46.6 per cent jump in its net profit for the second quarter of the fiscal, aided by robust growth in premium income.

For the quarter-ended September 30, 2021, the private sector life insurer posted a net profit of ₹444.57 crore as against a net profit of ₹303.22 crore in the same period last fiscal.

Net premium income increased by 8.33 per cent to ₹9,286.53 crore in the second quarter of the fiscal from ₹8,572.19 crore a year ago.

Net income from investments surged by 70.4 per cent on a year-on-year basis to ₹13,545.83 crore in the July-September 2021 quarter.

Claims and benefits

Claims and benefits paid in the second quarter of the fiscal amounted to ₹8,022 crore compared to ₹5,668 crore in the first quarter of the fiscal and ₹4,909 crore in the second quarter of 2020-21.

“Claims and benefit payouts increased by 82.4 per cent from ₹7,504 crore in the first half of 2020-21 to ₹13,690 crore in the first half this fiscal primarily on account of increase in surrender and withdrawals and death claims. The company had Covid-19 claims (net of reinsurance) of ₹862 crore,” ICICI Prudential Life Insurance said in a statement on Tuesday.

The insurer’s solvency ratio was 199.9 per cent as on September 30, 2021 versus 193.7 per cent as on June 30, 2021 and 205.5 per cent as on September 30, 2020.

Its 13th month persistency ratio was 81.3 per cent as on September 30, 2021 versus 80.5 per cent a year ago.

NS Kannan, Managing Director and CEO, ICICI Prudential Life Insurance said, “The improvement in the pandemic situation with each passing month, increased consumer awareness on the need for life insurance and our suite of customer-centric products have enabled us to grow new business by 62 per cent sequentially this quarter. Significantly, we posted our best ever September on monthly sales for any year since inception, aided by our well-diversified product and distribution channel mix.”

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