ICICI Bank launches co-branded credit card with HPCL, BFSI News, ET BFSI

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ICICI Bank today announced the launch of a co-branded credit card with Hindustan Petroleum Corporation Limited (HPCL) to enable users to get benefits and reward points for using multiple credit cards in one. Named ‘ICICI Bank HPCL Super Saver Credit Card’, it is powered by VISA and offers benefits to customers on their everyday spends on fuel as well as other categories including electricity and mobile, departmental stores like Big Bazaar and D-Mart, and e-commerce portals, among others.

Sudipta Roy, Head, Unsecured Assets, ICICI Bank said, “We are delighted to partner with HPCL to launch the ‘ICICI Bank HPCL Super Saver Credit Card’. Typically, similar credit cards offer accelerated benefits on spends in one category. This card breaks that barrier as it enables customers to save on every transaction that they make. This truly makes the card a ‘super star’ of savings,”

HPCL Executive Director, Retail, S K Suri, said “HPCL is very happy to partner with ICICI Bank to launch ‘ICICI Bank HPCL Super Saver Credit Card’ with unique offerings and rewards to enhance customer experience. This credit card will help in promoting the digital payment ecosystem at retail outlets and meet the expectations of the customers with its innovative offerings. The customer will also get additional loyalty points when they use this card on our HP Pay App.”

Customers can apply for the ‘ICICI Bank HPCL Super Saver Credit Card’ through the Bank’s internet banking platform or the mobile banking app, iMobile Pay. They get a digital card in a 100% contactless and paperless manner. Further, customers can manage their transaction settings and credit limit conveniently on the iMobile Pay app.

Additionally, they can upgrade their existing ICICI Bank credit card to ‘ICICI Bank HPCL Super Saver Credit Card’ using iMobile Pay and internet banking. The PAYBACK points are credited to the customer’s PAYBACK account which is auto-created at the time of issuance of the card. Customers can then redeem these points as per their choice on the PAYBACK website, ‘HP Pay’ app, or at PAYBACK partners stores/website. They can also redeem the PAYBACK points for purchasing fuel at HPCL retail outlets.



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Union Bank of India and HPCL launch co-branded contactless RuPay card, BFSI News, ET BFSI

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Union Bank of Indiaand Hindustan Petroleum Corporation Limited have launched co-branded contactless RuPay credit card. The users of this card will get 16X reward points, which would be equivalent to 4% cashback, on fuel spends worth Rs. 500 and above at over 18000 HPCL outlets across the country. Customers will also receive additional 1.5% reward points from HPCL if they pay for fuel via HP Pay wallet. Customers will also get the benefit of 1% fuel surcharge waiver for fuel transactions at HPCL retail outlets.

This is the first time a co-branded branded RuPay credit card is being launched with NCMC (National Common Mobility Card) feature which will enable contactless transactions in-transit for travel by metro, bus, taxi, suburban railways, toll and topping-up FASTags, parking and also for retail purchases. Thus a single card can be used for payments for all requirements thereby avoiding the need to have multiple cards.

The UBI – HPCL contactless RuPay card users will also receive a welcome bonus of Rs. 300 which can be used to purchase fuel at any HPCL retail outlet within 60 days of card activation. Additionally, if customers spend Rs. 5000 in the first month of card issuance, they are entitled for a card Activation Bonus in the form of a shopping voucher from a reputed brand.

The card comes with a nominal joining fee. UBI – HPCL RuPay contactless card offers multiple benefits and offers in the non-fuel category as well which includes entertainment, lifestyle, travel, shopping, food delivery and the likes. The card rewards customers for all their non-fuel purchases with 2X reward points. Additionally, on spending Rs. 1.25 lakh or above in a year for non-fuel purchases, the users will get incremental milestone rewards of 500 points and 100 additional points on Rs. 25,000 spend thereafter. For every purchase worth Rs. 50,000 beyond Rs. 2 lakh for non-fuel purchases, customers will receive an additional 1000 reward points.

Mukesh Kumar Surana, Chairman & Managing Director HPCL said, “HPCL is very happy to partner with Union Bank of India and NPCI to launch co-branded RuPay Credit Card with new facilities to enhance customer convenience. This is the first co-branded RuPay Credit Card which is powered with “National Common Mobility Card” features which will help the card holders to have the facility to use this card for metro travel, bus travel, parking fees, FASTag etc. In addition to all the features of a credit card with enhanced offerings and rewards.

Raj Kiran G. MD & CEO, Union Bank of India said, “We are happy to announce that we are launching the Union Bank HPCL Co-branded credit card on the RuPay platform. Our partnership with HPCL – one of the leading players in fuel retail segment– and RuPay – India’s global card payment network, provides us an opportunity to work together to create value for our customers.”

Dilip Asbe, MD & CEO, NPCI said, “We are happy to launch the Union Bank HPCL RuPay co-branded contactless credit card. We believe our partnership with HPCL and Union Bank is set to provide a rewarding and delightful fuel and non-fuel transactions experience to the cardholders. We are also confident that this card will help strengthen RuPay’s customer base as it comes with various attractive benefits and rewards. The launch of this card will also act as a catalyst in re-defining retail shopping for customers by encouraging them to adopt cash-lite and contactless transactions.”



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