Shares of HDFC Bank rise as RBI lifts credit card ban, BFSI News, ET BFSI

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NEW DELHI: Shares in HDFC Bank Ltd jumped after the Reserve Bank of India (RBI) said it would allow the lender to issue new credit cards, partially removing a months-long ban.

The lender will roll out the preparations and strategies it has put in place to “come back with a bang” in credit cards, it said in a statement. It will also “continue to engage with RBI and ensure compliance on all parameters,” it said.

The stock gained as much as 3.4%, the most since May 21, after the bank confirmed the easing of curbs in a stock exchange filing Wednesday, following a Bloomberg News report. Shares were trading 0.6% higher at 1:55 pm in Mumbai.

Still, the central bank will retain a ban on the lender launching new digital products “until further review.”

While recommending a ‘buy’ for HDFC Bank given its attractive valuation, Jefferies India analyst Prakhar Sharma wrote that the bank needs to enhance investment in its technology capacities and strengthen backend monitoring. This will give the RBI greater comfort for lifting the remaining restrictions.

Online glitches

About eight months ago, the country’s most valuable lender was penalized by the RBI for repeated online glitches that hurt its 50 million customers. Following the curbs, the bank, India’s top credit card issuer, lost out to peers including State Bank of India, ICICI Bank Ltd and Axis Bank Ltd.

HDFC Bank’s credit card outstandings shrank by 6.5% in the June quarter from the previous three months, hurting its overall retail portfolio.

The bank has been in the process of setting up digital and enterprise units to strengthen its online infrastructure and handle a larger volume of transactions.

In February, the banking regulator appointed an external audit firm to look into the recurring outages.



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HDFC Bank awaiting guidance from RBI on bar on new credit card customers, digital launches

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Private sector lender HDFC Bank, which has had multiple outages in its mobile and net banking services, said it is awaiting guidance from the Reserve Bank of India on the temporary halt on sourcing of new credit card customers and digital launches.

“All the elements around the technology audit have been completed. We are awaiting further direction from the regulator. We don’t have any timelines as of now but we hope we will see some feedback from the regulator quite soon,” said Ramesh Lakshminarayanan, Chief Information Officer, HDFC Bank.

Also read: HDFC Bank to refund GPS device commission to auto loan customers

The bank’s mobile banking app saw intermittent outage on June 15 but the issue was resolved by afternoon. Previously, there were also problems in March this year and December last year in the mobile and net banking facilities of the lender.

Hardware failure

Speaking to reporters, Lakshminarayanan said the outages were not related to capacity issues but were largely due to hardware or process failure.

The private sector lender has also been working on its IT infrastructure and to ensure that technology challenges are settled in a faster time span.

Also read: HDFC Bank resolves issues after mobile banking app faces glitches

Lakshminarayanan said the lender had started working on these issues about 18 months ago, even before the directive from the RBI, which has made it more focussed on addressing these problems.

Digital products in the offing

HDFC Bank also plans to roll out multiple digital products in the next 15 to 24 months, once the RBI lifts the halt. It is looking to address customer facing areas and will focus on payments and cards with some of these changes towards the year-end.

Significantly, the bank is also working on two key initiatives – digital factory and an enterprise factory, Lakshminarayanan said.

While the digital factory would be focussed on rolling out digital products, the enterprise factory would focus on renewing the bank’s IT infrastructure. The bank has also hired new talent as part of the digital factory initiative.

He also stressed that the investments in IT will lead to better customer experience, which is a key focus area of the bank.

“Customer feedback is paramount. It has not been great, the outages have been a problem but the focus is to move forward based on the suggestions,” he said.

The bank has also changed its strategy and is communicating with customers and taking their feedback.

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Why you should to be wary of credit card mis-selling

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Following the financial turmoil from the pandemic, customer interest for credit cards is on the rise, as it gives access to quick money that is not available in your bank account. Even if you have some investments which can be tapped to meet your emergency needs, it takes some time to break them. Hence, people tend to prefer credit cards where funds are available on tap. While credit cards do come in handy during emergencies, customers should also remember that with salespersons sitting on heightened targets to acquire customers, mis-selling of credit cards may be quite rampant. You must fully be aware of the terms and conditions, do’s and don’ts, lest your liabilities pile up.

In the Annual Report of Ombudsman Schemes 2019-20 (latest available), the RBI highlighted that about 28,713 complaints received (9 per cent of total complaints) were with respect to credit card mis-selling.

Taking cues from these complaints, we highlight certain things you need to be aware of before you take up a credit card.

Unsolicited issue

Ever experienced pre-approved credit cards landing in your mailbox ? Well, the money may be handy, but the problems may not be far behind. Banks are clearly prohibited from issuing such unsolicited cards. Even for their existing clientele, banks can only issue inactive credit cards, without the prior approval of the customer.

The activation of the card can solely be done by the customer, and until such time no charges whatsoever can be levied. If you receive an unsolicited card, you should immediately sort this out with the bank to avoid fraudulent use of such card or any ensuing levy of charges.

Hence, it pays to be alert and keep a tab on your bank communications and statements. Even in your savings account, do a thorough check of every charge, however petty. These charges can alert you on any such wrongful or unintended activation of credit cards in your name.

Also, most banks have the credit card tabs included in their mobile application and net banking website. Visiting the credit card section once in a while will help you keep a tab on all active credit cards, the amount billed and due on the same, etc. If any such unauthorised cards are activated, immediately report the same with the bank.

Lack of transparency in charges

Instances were also reported of wrongful charges being levied on authorised credit cards. While the bank personnel could have presented the card as a completely free one, sudden levy of annual maintenance charge (AMC) or other charges would have taken you by surprise.

Turns out the waiver on AMC was only applicable for the first year and has been wrongly communicated to the customer. Or only some charges have been waived while a set of other charges continue to be levied.

Quite often these charges also don’t form part of the many brochures and statement of charges that are mailed along with your card, which leaves the customer in a tricky spot.

However, it is not that sellers alone are at fault. Customer ignorance is also to be blamed in many instances as per the Annual Report of Ombudsman Schemes.

Credit card cash withdrawal related complaints show such examples of customer unawareness. Banks often highlight the limit of cash withdrawals on your credit card, along with the credit limit. But what goes unnoticed mostly is that, while you have a 30-45 day interest free window to pay your normal dues on credit card, no such leeway exists for cash withdrawn from credit cards. Not only is an interest levied at exorbitant rates (23.8-42 per cent, per annum currently) from the date of withdrawal, but most banks also charge you a cash advance fee, that ranges from 2.5 to 3.5 per cent per month, on the amount withdrawn. This cash advance fee is also added to your dues and attracts interest from the date of withdrawal.

Wrong reporting of CIBIL score

Another category of customer complaints relate to wrongful reporting to credit bureaus such as CIBIL, which affect the credit score. But again, this is more due to lack of awareness on the customer’s side than mis-selling on the part of the bank.

Are you aware that multiple applications for credit card made in a short span works against your credit score? Any liability on stolen/ lost cards that is not reported immediately, may also hamper your credit score.

Besides, many of those who only pay their minimum dues are also often unaware that the remaining amount due is treated on par with a loan – along with interest being levied, the dues form part of your credit report too.

Every late payment or non- payment of credit card dues also affects your credit score negatively. Whether the delay was on account of any disputed charge or not often isn’t mentioned in the report. Six months of missed payments and the bank can even ‘charge off’ your credit card. This ‘charge off’ status will remain on your credit report for as long as seven years.

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