SBI CIO Pandey, BFSI News, ET BFSI

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FinTechs and banks are not competitors, they are collaborators creating an ecosystem that ensures customers are getting the best of what they deserve, said Ravindra Pandey, deputy managing director and chief information officer of State Bank of India.

“We assume that fintechs have the idea, while banks have the data and trust, and both are working on how to marry these three into the absolute product,” said Pandey at a fireside chat with Amol Dethe, Editor, ET BFSI, at the 2nd edition of ET BFSI Converge.

Shedding light on how banks onboard fintechs, he said that the basic model of engagement is to nurture fintechs by having an independent technical evaluation committee, a team of bankers to evaluate the concept of the idea, handhold in journey of engagement, among refinements. Additionally, the bank year marks a certain amount of money for fintechs to develop their products.

No fixed benchmark

“There can’t be a fixed benchmark for a fintech company to be able to collaborate with banks, since by nature, they represent doing things in a new and better manner. The engagement can vary from reactive sourcing, where the fintech approaches the bank or organizing talent hunts like hackathons,” Pandey said.

Highlighting the success and the extent of these collaborations, he said that since 2017, by collaborating with Singzy, there are now 11 fintechs working with SBI to create value for themselves, the bank and the ecosystem. “SBI is going all out, for instance, we are now tying up with an agriculture based fintech, and based on the satellite imagery, we can finance the consumer by knowing all about the land, which crop is what, what is the right bet etc. These are the new and fresh ideas that banks are willing to explore today,” he said.

FinTechs have ideas while banks have data, trust: SBI CIO Pandey

According to Pandey, doing business with fintechs does not necessarily mean creating a new asset or a product, but improving the operational efficiency is also a major reason to collaborate. He is of the strong opinion that banks when interacting with fintech firms need to carefully listen and understand their ideas in order to start brainstorming about how to fit it into the bank’s scheme of things. “Bank’s can’t expect fintechs firms to tell them where their ideas will work and if they do, they are no more fintechs but technology companies,” he added.

Challenges faced by larger banks in collaborating with FinTechs

“Banks are no more averse to receiving news ideas, we have been here for more than 200 years and the time speaks for itself we continuously evolve outside challenges. Initial challenges due to the rules and regulation have to be there since banks are depository of the public trust and money and they cannot just whittle it away without being thorough,” Pandey said.

There are four major obstacles that might occur, first one being the resource constraints because fintechs while initiating the journey usually think that a three man team can work on the project only to realize later that they need more hands on the job. Secondly, the discontinuous nature of fintechs might become problematic, because banking is a business where if invested and integrated in the system, continuity becomes important, Pandey highlighted.

“In today’s world, no idea or technology can be built in isolation. So if their product and services are not customizable, it creates a problem. The fourth problem, which may be very peculiar to larger banks like SBI, is the scale. Sometimes the case is that we like the idea, but when it comes to our scale of operations, it falters,” he said.



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SBI MD Tiwari, BFSI News, ET BFSI

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Hyperpersonalisation is a journey that all financial instituitions must make because the pandemic-induced digital transformation has led to customers being more inclined towards digital solutions that help customise choices, said Ashwini Kumar Tiwari, managing director of State Bank of India.

Banks no longer offer same products and services and have already progressed from mass banking to a segmented approach. The market is moving towards the power of one, which means that each customer has to be treated separately, and the products and services need to be customized based on their preferences, said Tiwari, at the second edition of ET BFSI Converge.

“Nobody today wants to get 100 messages from multiple banks or from even one bank. It has to be a very relevant message and it should be in line with the preferred channel, time, and type of product which could differ for every customer. This is where the conversation is moving and I’m sure within couple of years, most banks will be there because there is no other way. A customer would simply go where they find their own voice being heard and their own preferences being looked at” he said.

Imagination of bankers, the only limiting factor

N Kamakodi, managing director and chief executive officer of City Union Bank, also feels that in term of mass banking, banks have slowly started moving towards some personalisation, but the degree raises the question that at what point it can be called hyperpersonalisation, since the process is open ended and expectations are neverending.

No option for banks, hyperpersonalisation the way forward: SBI MD Tiwari

“The transaction part has already come together with CRM solutions for most banks, the banks are able to see what the customers already have availed and what possibilities could be there. We are already at a stage where digital is letting almost everything happen via mobile banking apps, it is only the imagination of us bankers, which is becoming the limiting factor,” he said.

Top most priority – data privacy and security

Highlighting the importance of APIs, Kaushik Shapria, CEO of Deustche Bank India, talks about how banks need to be connected not only to their customers, but also to the value chain of their customers, which will in turn make the switch more seamless besides providing a better experience and fulfilling needs. However, he also addresses his concerns around too much digitalization and talks about data privacy and data security.

No option for banks, hyperpersonalisation the way forward: SBI MD Tiwari

“In a regulatory environment there are security issues, which are important because banks are also offering trust and comfort of security. This is actually a much hidden but very important service we offer to our clients. Bank should not rush into it blindly because we see too often that under the pretext of ease of working, many of our plans get swindled by fraudsters.”

Ajay Kamwal, MD & CEO of Jana Small Finance Bank, is of a strong opinion that hyperpersonalisation by design will force banks to tie up into alliances with other banks, NBFCs, even large e commerce platforms. The journey will then depend on how well these institutions work with each other while maintaining the regulatory disciplines.

No option for banks, hyperpersonalisation the way forward: SBI MD Tiwari

“For instance, customers don’t like logging into three different banks to find out the balances. So we collaborate and say listen, I will allow my customers to show their other banks balances and vice versa. It’s also possible that his home loan is not from a bank and probably from a housing company. So then I should be able to show his housing company on the bank’s mobile banking app.”

Hyperpersonalisation for India

With regard to hyperpersonalisation in India, two things become most important – the technology reach and the demographics. It is safe to say that depending on the demographics or the location of the customer that is being served, the hyperpersonalisation ability, and the need for it also differs, said Shailendra Singh, VP-Financial services of IBM – India and South Asia.

No option for banks, hyperpersonalisation the way forward: SBI MD Tiwari

“While talking to our connections in the banking world, we keep discussing that in India you have to create systems which not only caters to India, but it also caters to Bharat which are two different ideas. Going forward, my belief is that from a partnership perspective, it will not be limited to the fintechs which has been happening since a few years, but would extend to partnerships between banks, NBFC’s, retailers including Amazon, Netflix and other platforms,” Singh said.

ET BFSI Converge 2021 is an ongoing event, click here to join.



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