Bollywood stars, Indian celebrities launch NFTs amid global craze, BFSI News, ET BFSI

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By Nupur Anand and Shilpa Jamkhandikar

Indian celebrities from the world of Bollywood and cricket are increasingly launching digital memorabilia through non-fungible tokens (NFT), hoping to rake in thousands of dollars by cashing in on growing interest in such assets.

NFTs are a type of digital asset which use blockchain to record the ownership of items such as images, videos and other collectibles. Their roaring popularity has baffled many but the explosive growth shows no sign of abating.

Bollywood superstars such as Amitabh Bachchan and Salman Khan are planning to launch NFTs soon. While Bachchan’s NFTs will include autographed posters of his movies, Khan has been building excitement on his Twitter account by telling his 43 million followers about the planned NFT launch.

“NFTs are right now alien to Bollywood but I am sure they (film stars) will see this as another platform where they can use their existing content and generate revenue,” said Ayaan Agnihotri of Bollycoin, an NFT marketplace for Bollywood assets.

Agnihotri said that within days of launch this month, his platform sold 8 million of the 20 million available so-called “BollyCoins”, crypto tokens that can be used to buy NFTs when they are launched. One BollyCoin is worth 10 U.S. cents.

But its still early days for celebrity NFTs in India.

Indian cricketer Dinesh Karthik is auctioning a digital art reel https://bit.ly/3m28fNc from a cricket match where he hit a match-winning six on the last ball for around 5 ethereums, a digital currency, worth around $20,000. But he has yet to receive any bids.

“NFT has picked up a lot in the West in the last one year with now iconic moments from basketball being bought by fans digitally, which gave us the idea,” Karthik told Reuters.

Others have had success. One of India’s top fashion designers, Manish Malhotra, recently sold NFTs of digital sketches of some of his most famous creations for $4,000 a piece. Malhotra’s website shows one can purchase some of his bridal wear outfits at a lower price range of $2,500-$3,500.

The rise of NFTs has baffled many who say it makes little sense to spend large sums of money on items that don’t physically exist and can simply be viewed online.

Still, global sales volumes of NFTs have galloped to $10.7 billion in the third quarter of 2021, making an eightfold increase from the previous quarter, data from market tracker DappRadar showed..

Vishakha Singh, vice president for NFTs at Indian crypto exchange WazirX, said celebrity participation in the segment is set to create excitement in the space.

This, she said, “is great for the ecosystem. This will help us in garnering more awareness towards this new game changing world of digital assets,” Singh said.

(Reporting by Nupur Anand and Shilpa Jamkhandikar; Editing by Aditya Kalra and Kim Coghill)



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The tale of Cryptocurrency – still up in the air?, BFSI News, ET BFSI

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After being out of favour for the past few years, cryptocurrency has seen a resurgence over the last year. Bitcoin, the poster child for the crypto movement, saw its value rise six times to ~ $ 63,000 by March 2021. Although it has sharply corrected post that it is still at four times the May 2020 levels. The primary reason for this has been the high participation, especially from retail players. This has been driven by the emergence of crypto exchanges like Coinbase, which went public April 2021 at a $100 billion valuation. Another key reason for its high value has been the scarcity; this is primarily because there is a limit set at 21 million bitcoins, and about 19 million of them has already been mined. Basis the success of Bitcoin, which has a current market cap of above $600 Billion, many more cryptocurrencies have emerged. Some of them, like Ethereum, Binance coin and tether, have a current market cap of more than $50 billion. So, what lead to the emergence of cryptocurrencies?

The cryptocurrency movement was driven by the distrust of the current financial system post the financial crisis of 2008. It was envisioned as a democratised currency created and owned by the people. The key to creating such a currency was a decentralised system where ownership is with everyone who participates. The trust this system created meant two parties not knowing each other could transact without needing an intermediary. It is this anonymous and decentralised nature that had the governments and central agencies concerned. Various governments had to impose restrictions on the use of cryptocurrency, owing to their increasing usage in illegal activities like money laundering, ransom payment, etc. This led to the fall in the value, post the initial enthusiasm. But globally, given the ease of launching a cryptocurrency and the interest, especially in the young, lead to multiple currencies being launched. There are more than 4000 cryptocurrencies globally, and they are still growing. While they might differ in their construct, the underlying volatility has been a feature of most of the cryptocurrencies launched, and therein lies the problem.

For any currency to act as a medium of exchange, the currency needs to be easy to carry, transact and should have a stable value over time. In the modern era, the primary role of central banks has been to provide this stability. Any drastic variation in the underlying value can lead to inflation or deflation, depending on the movement. While cryptocurrencies have been easy to transact and carry but the variability in their value and inability of a central agency to control it makes it a poor candidate to replace the current currency system. Widespread use of cryptocurrency can make the financial system vulnerable; this is especially true in developing countries where central banks ability to control inflation using monetary policy interventions can get severely impacted. Hence, we believe there is a very low probability that cryptocurrencies with their current construct can be seen as an alternate to the existing monetary system.

While cryptocurrencies have their drawbacks, having a digital currency is beneficial and hence many countries are looking to implement it. China has launched its digital currency. RBI has also been looking at creating a central bank digital currency (CBDC). The critical difference between these and existing cryptocurrencies is that they are expected to have a component of central control to help the central banks intervene and keep the value stable.

So what next for cryptocurrencies? While cryptocurrencies like bitcoin have not been able to serve their intended purpose of being a medium of exchange, they have emerged as an alternate asset class over the last few years. Given the limited availability and interest, especially among the millennials, their value is expected to increase. This has attracted significant capital flows towards this asset class. Given this, we believe the more prominent cryptocurrencies like Bitcoin, Ethereum, etc. are here to stay. At what value? That seems to be a trillion-dollar question.

The blog has been authored by Nilaya Varma, CEO, Primus Partners and Shravan Shetty, MD, Primus Partners.

DISCLAIMER: The views expressed are solely of the author and ETBFSI.com does not necessarily subscribe to it. ETBFSI.com shall not be responsible for any damage caused to any person/organisation directly or indirectly.



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