Max Life Insurance extends ‘Buy Now, Pay at Approval’ facility to wider modes of online transactions

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Max Life Insurance Company Ltd has enhanced its ‘Buy Now – Pay at Approval’ feature available on term insurance purchases for customers to include more modes of online transactions.

Launched last year for policies purchased online, the feature allows customers to apply for a policy through a digital payment method. This helps ensure that the premium amount is not deducted until the proposal evaluation by the insurer, the company said in an official release.

Previously, the feature was only available on credit card payments last year. With the increase in digital transactions and diversification of payment options, the facility now applies to transactions made through Credit Cards, Debit Cards, and UPI platforms.

Manu Lavanya, Director and Chief Operations Officer, Max Life said, “The ‘Buy Now – Pay at Approval’ feature attempts to simplify policy buying through a digital payment instrument while avoiding the risk of money being withheld in the event of a delay in policy issuance.”

“By extending the facility to wider modes of online transactions, we look forward to delivering hassle-free customer experience and mitigating any negative impact likely to occur due to cancellations/underwriting concerns. Since the introduction of this feature last year, we have seen an uplift in customer experience, with a reduction in grievance and refund-related issues, that we aim to continue with the newer augmentations,” he added.

The feature recorded a 25 per cent customer penetration last year. Introduced across varied payment modes of Credit, Debit cards and UPI for the customers, the enhanced iteration aims to increase its penetration to around 20 per cent over the next couple of months.

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Should you go for festive offers on your credit card?

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In a bid to play along the revving animal spirits this festival season, banks are offering many discounts and cashbacks for purchases made through their credit cards. Apart from the offers on the co-branded cards (with the e-commerce websites), banks have offers on other purchases (online or showroom) as well.

Here we give you a low-down of few of the offers to help plan your big ticket purchases this festival season wisely.

What’s on offer

For the ongoing festival sales on e-commerce websites, banks have provided their customers blanket discount on all purchases and certain other discounts and cashbacks for specific purchases as well. For instance, Axis Bank (all credit cards) and ICICI Bank (on Amazon pay ICICI Bank credit card only) offer a flat 10 per cent discount on all products bought during the great Indian shopping festival on Amazon.in. Even customers of HDFC Bank can avail of a flat 10 per cent discount on all purchases on the website made using the bank’s credit cards.

However, many of these come with varying conditions such as a mandatory minimum transaction value and an upper limit on the discount value.

The discount on Axis bank cards is available for up to ₹1,500 for a minimum transaction value of ₹30,000. For electronics bought on the website, the discount is available up to ₹4,000 provided the minimum transaction is for ₹80,000. Further for the purchase of your mobile phones, you can avail an additional 10 per cent discount (up to a maximum of ₹1,250), for a minimum transaction of ₹5,000 on Amazon, using Axis bank cards.

Apart from e-commerce websites, banks also have lucrative offers on purchases made from retail outlets such as Croma, Reliance digital, Vijay sales, etc – on their online and offline stores alike. But it does come with terms and conditions.

For instance, ICICI bank credit card holders get a discount of ₹5,000 on minimum purchase of ₹1 lakh in Reliance Digital (valid through Dec 31, 2021, on purchases made on weekends only) or Vijay Sales (valid through November 20, 2021, on all days).

The EMI lure

SBI Card holders get an instant 7.5 per cent discount on their purchases from the outlets of Sathya for a minimum purchase of ₹20,000. Valid until November 10, the discount amount is, however, capped at ₹3,500 per card account, in this offer.

Similar discount of 7.5 per cent is also offered on purchases from outlets of Vasanth & Co (up to a maximum of ₹3,000 per card, for a minimum transaction of ₹15,000) for purchases made through EMI (on 6,9,12,18 or 24 month tenures).

For non-EMI transactions, the discount is limited to 5 per cent only. However, before jumping to avail the higher discount, you must consider the additional interest outgo on your EMI transactions. For EMI transactions opted on SBI cards , interest is charged at 14 per cent on monthly reducing balance for 3, 6, 9, or 12 month EMI transactions (interest at 15 per cent for 18 and 24 month EMI).

Even the no-cost EMI transactions that come with additional discounts carry additional charges. For instance, customers of HDFC Bank get a cashback of up to ₹7,000 while purchasing Apple products using the bank’s cards or through no cost EMI option. The EMI transactions come with a convenience fee of ₹199 plus GST. Customers should hence consider weighing such charges against the discount or cashback offered.

Besides, a few banks also offer the option of converting some purchases into EMIs instantly when buying in certain outlets. SBI cardholders, for instance, can use an EMI option with tenures ranging from 3, 6, 9 or 12 month EMI on purchases made in Croma stores. The attraction here is that unlike a traditional loan, there is no documentation required and no processing fee charged for availing of this EMI offer. But if you intend to use the option for bridging your short-term needs (say, until the next paycheck), it might not still be a great idea. This is because, aside from the 14-15 per cent rate of interest charged, these EMI options come with a 3 per cent foreclosure charges.

For the brand-savvy

If you are keen on specific brands, do run a check on the discounts and cashbacks offered by some banks on their credit cards. However, the donwside is that these are mostly available only on converting your purchases to EMI.

For example, SBI offers its cardholders cashbacks of up to 10-15 per cent on certain Bosch products, when purchased through the EMI option. The entire list of product range on which such offer is applicable, and the discount amount are specified on the bank’s website. Similar offers are available on other electronic brands such as Samsung (up to 27.5 per cent), Lenovo (flat ₹5,000 cashback on laptops) and Mistibushi Electric (5 per cent cashback on ACs), on EMI transactions made through SBI cards.

HDFC Bank, too, offers similar brand-specific cashbacks and discounts on its Easy EMI or no-cost EMI purchases. Customers who opt for such EMI options get up to 20 per cent cashback on the purchase of television, home theatre systems and camera & lens, from Sony outlets.

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A guide to navigating the new auto debit rules

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New regulations that require a second factor authentication for certain auto debit transactions are becoming operational from October 1, 2021. How will this impact all your automated transactions such as EMIs, phone, gas and electricity bill payments and SIPs? How can you work around the new rules if your bank or merchant is not yet compliant? Read on to know.

Affected transactions

To begin with, not all your automated payments will be affected. RBI’s new guidelines will impact only all recurring contactless payments made through debit/credit cards, UPI and prepaid instruments and this, when done from third party websites and apps.

Transactions initiated on the bank’s website or app will continue hassle-free. For example, if you have automated a payment on your HDFC Bank debit/credit card through their BillPay Service, this can go on.

Also read: Auto debit norms: Payments Council of India seeks extension for smooth transition

Payments initiated through third party apps, that do not comply with RBI’s guidelines may not go through henceforth. This is because the new RBI guidelines mandate such transactions to undergo additional factor authentication. This means that every recurring transaction automated from outside a bank’s portal will now require a second factor authentication by way of an OTP.

For all your automated debits exceeding ₹5,000 per transaction, you will henceforth be required to authorise the banks to carry out the transaction every time the transaction falls due. An OTP will be sent to you 24 hours prior to the transaction, for every payment to go through.

The OTP will be sent on your registered email address and phone number, along with details of the merchant, transaction amount. A link that enables you to modify or cancel the transaction or the recurring mandate itself will also be sent alongside.

Additional factor authentication will only be one-time in nature for payments below ₹5,000 (required at the time of registering the mandate). If you have already registered such mandates with third party apps/websites that are compliant with the new guidelines, your payments will continue hassle free. In case the merchant is not compliant, banks will intimate you to give the one-time additional authentication for such transactions.

It is noteworthy that large private banks, such as HDFC Bank, ICICI Bank, and Axis Bank have been enabling automated payments with additional factor authentication, for e-mandates across various merchants.

In many other banks, this was only available for transactions or standing instructions placed through bank’s net banking, phone banking or UPI portal. Examples for these include your loan EMIs and monthly investments such as SIPs, where in you either signed the NACH/ECS mandate or providing a standing instruction through the bank’s net banking portal.

Following the October 1 deadline, more banks have tied up with select merchants to enable such two-factor authentication as mandated by the RBI. But some are yet to comply.

Tackling non-compliant transactions

Transactions initiated with non-compliant merchants may not go through, starting October 1, 2021. You can make direct payments on the app/ website of the merchant or choose the merchant under your UPI, net banking or card account and pay them when the dues come up.

However, if you want to continue automating transactions with such non-compliant merchants, banks may require you to register the recurring payments on the bank’s portal.

For instance, if you opted for an auto-renewal of your OTT platform subscription, the same may not go through starting October 1, if the same is not compliant with the new guidelines issued by RBI. Do note that while Amazon Prime, Netflix and Hotstar are currently integrated into the common platform, other OTTs haven’t.

How will you know whether your merchant is compliant or not? Fret not. Banks will intimate customers regarding the same through text and email. Customers can then issue the standing instructions afresh to banks, to continue automating the transactions, hassle free.

Leave alone non-compliant merchants, many banks themselves have not yet upgraded their software to comply with the new guidelines. Customers of such banks who have authorised automated payments to merchants need to check with their banks on the status recurring payments.

In the interim, you can make direct payments on the app/ website or choose the merchant under your UPI /net banking/card account and make the payment each time the payment it is due.

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Neobanks are crucial for SME, MSE and retail customers., BFSI News, ET BFSI

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Today Neo-banks are disrupting the banking system with their customer-centric digital offerings across retail and Small-to-Medium Enterprise (SME) banking, remittances, money transfers, utility payments and personal finance. They focus on applying design thinking approach to a particular banking area and tailor their products, services and processes in a manner that makes banking simpler and convenient. This has provided a differentiated experience to the end user, resulting in higher client adoption rates.

Globally, top neo-banks have captured the attention of investors, which is reflected in their high valuations. Neo-banks are able to attract funding due to their disruptive capabilities and innovative approach to the way financial services are offered. For example:

  • A U.K.-based neo-bank is now the most valuable fintech firm at ~USD30 billion as of 2021 as it raised USD750+ million for product development and expansion.
  • A U.S.-based startup that delivers mobile banking services (like savings account and VISA debit cards) was valued at USD14+ billion in 2020.
  • An e-commerce giant, a multinational technology company and a multinational financial services corporation are separately eyeing a stake in a neo-bank, which is looking to raise ~USD100+ million. If it does manage to raise the amount, its valuation is likely to jump three times to around USD600+ million.

The global neo-banking market size is expected to reach USD333.4 billion by 2026, a market growth of 47.1 per cent CAGR over the next five years.Countries like the U.S. and Australia have licensed neo-banks, whereas in India, these are not licensed banks. Neo-banks collaborate with commercial banks to provide better adoptable solutions across business segments with the use of technology like open banking APIs, artificial intelligence, machine learning and data science. This dual combination creates value as the neo-bank handles technology and innovation while the licensed bank handles trust, franchise, risk, underwriting and collections. Low-cost operations of neo-banks result in better offerings and promotes business. However, the key value addition that neo-banks provide is a seamless and integrated customer experience while managing their financing and business banking needs. This is done through providing an integrated platform for automated transaction banking, payments, tax compliance, accounting services, investment needs, etc.

Case Study -1 – Building Current Account Balance with SME Focus

A Neo-bank offers a business banking platform over current accounts that helps SMEs automate and run their finances effectively. This platform seeks to integrate banking into an SME’s business workflow through APIs, instant receipts and payments gateway, real time cashflow monitoring, automated accounting and bookkeeping, payroll management, and vendor management. The platform is estimated to process USD10-15 billions in transactions annually with its multiple bank tie-up.

Case Study -2 – Enhance retail customer experience of traditional bank

While attempting to provide better customer experience, traditional banks face challenges of seamlessly integrating different platforms that run processing, card controls, authentication, rewards, etc. A Neo- bank helps such banks by providing a single integrated, modular, cloud-native, mobile first, banking platform that enables financial institutions to provide next-gen banking experiences to customers, thereby increasing customer engagement, retention and revenue. The customer gets a high degree of personalisation through value-added features like faster account opening, simplified money tracking, smart reporting, low cost international payments and money transfers, better interest rates on loans and deposits, globally accessible debit cards, etc. These measures result in higher adoption rates.

In India, banks and neo-banks have struck a collaborative partnership. While banks remain the money custodian, neo-banks are emerging as the crucial data and technology via medium for empowering the customer. However, this can also be seen as a roadblock for the neo-banks as they might never be allowed to operate independently, and the rising number of emerging fintech companies are making the environment highly competitive. Although neo-banks are scaling up their presence, there is a lack of regulations as the 100 per cent digital bank model has not been permitted in India yet.

In summary, as the regulatory landscape evolves, neo-banks can play an important role to address SME, Midsize Enterprise (MSE) and retail individual customer requirements beyond traditional banking in a seamless and integrated environment.

Written By- Sanjay Doshi (Partner and Head – Financial Services Advisory, KPMG in India) and
Amit Wagh ( Partner and Leader – Financial Services Business Consulting, KPMG in India)

DISCLAIMER: The views expressed are solely of the author and ETBFSI.com does not necessarily subscribe to it. ETBFSI.com shall not be responsible for any damage caused to any person/organisation directly or indirectly.



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Zero merchant discount rate (MDR): Peer-to-merchant (P2M) volumes more than debit cards

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As Vivek Belgavi, partner & leader – fintech, PwC India, said, the upswing in UPI P2M has come from the digitisation of offline merchants by payments and even non-payments players.

That the value of peer-to-merchant (P2M) transactions through Unified Payments Interface (UPI) has exceeded that of transactions made using credit cards or debit cards at points of sale (PoS) is much the result of the zero merchant discount rate (MDR) regime. Innovations in merchant alert systems have also done a lot to boost merchant transactions over the channel.

UPI had been known more for running up high volumes in peer-to-peer (P2P) payments with the P2M piece accounting for 20-30%. That seems to have changed with social distancing norms and lockdowns across the country compelling a chunk of people to make payments digitally.

As Vivek Belgavi, partner & leader – fintech, PwC India, said, the upswing in UPI P2M has come from the digitisation of offline merchants by payments and even non-payments players. “In parallel, there are companies trying to provide supply chain solutions. Between those two trends, we could expect more growth going forward,” Belgavi added.

The zero MDR regime has seen small merchants prefer UPI over other modes of digital transactions. Besides, companies like Paytm and PhonePe have come up with solutions like the Soundbox and voice alerts, respectively, which give the merchant an instant audio notification for a successful transaction. As Mandar Agashe, founder, MD & vice-chairman, Sarvatra Technologies, says, obviously these offer greater comfort than other payment modes. Highlighting a change in consumer behaviour, Agashe said for transactions under Rs 1,000, most people now prefer to pay using QR codes. “The other factor is the unique UPI features, where you can pay for your cable connection and even invest in an IPO. These are huge volume drivers,” he said.

It is now common to make QR-based UPI payments at smaller roadside restaurants where bill amounts are relatively small. There is greater confidence now QR codes would be available for payments even if you step out without a card or any cash. Anand Kumar Bajaj, founder, MD & CEO, PayNearby, attributes the rising share of UPI P2M by value to the fact that fewer people are using credit cards for impulse buying. “Now it is much more convenient to scan a QR when you are out. Another factor along with convenience is the cashback story. That is being substantiated not only by the rise in UPI transactions, but also by a fall in ATM transactions,” he said.

Credible data on the coverage of small merchants by UPI QR codes is not available but a significant majority may have been covered. Now, more consumers need to use it. However, since regulations require a new UPI user to own a debit card, this excludes a fairly large number of consumers. Agashe of Sarvatra Technologies believes the next phase of growth will depend on whether people can use UPI without a debit card. “That will lead to massive adoption all over again. Right now only a very small section of people is using UPI and there is scope for growth at least for the next five years,” he said.

PwC’s Belgavi believes the existing debit card base can be better utilised for UPI adoption under the umbrella entity (NUE) model. “We do have a lot of debit cards already in India. The challenge is more in terms of activity and activation. A lot of people do not know how to use them beyond ATMs. As we see new players coming in through the NUE model, we could see new methods of acquiring to drive transactions and greater awareness,” he said.

In December, UPI recorded 950.45 million P2M transactions worth Rs 68,170.15 crore. In volume terms, P2M transactions accounted for 42.5% of all UPI transactions and in value terms, their share stood at 16.4%. The volume of credit card swipes at PoS machines in December was 174.21 million and their value was Rs 63,600.57 crore. Debit card transactions were to the tune of 379.18 million and the value stood at Rs 64,676.11 crore.

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Kerala Financial Corporation to launch debit cards

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Kerala Financial Corporation, a leading State Financial Corporation, is the first among government financial institutions in Kerala to introduce its own debit card. “We will soon issue five-year Rupay Platinum cards co-branded with public sector banks,” according to Tomin Thachankary, Chairman and Managing Director.

The cards will be issued in line with Reserve Bank of India guidelines, he said. Kerala Financial Corporation (KFC) cards can be used at ATMs, POS machines, and online transactions just like any other regular debit card. Besides, they can be linked to the KFC mobile app for making high-value transactions.

From now on, loans to KFC entrepreneurs and the repayments will be routed through this channel. The Chairman and Managing Director also said that Kerala Financial Corporation would monitor the end-use of funds effectively when disbursements are made through debit cards.

In the past, repayment towards of KFC loans was being carried out every month. But repayments towards major loans have now been changed to a weekly or daily basis Google Pay or other apps. With the introduction of the debit card, such repayments can be further simplified.

This is an important step towards facilitating the shift from currency transactions to a fully digitalised system, Thachankary said. The Corporation also plans to issue debit cards to its employees. Their salaries and other allowances can be paid out in this manner.

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Depositors seek end to ATM ‘decline fee’, BFSI News, ET BFSI

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The All India Bank Depositors’ Association of India in their pre-policy meeting with RBI governor Shaktikanta Das have asked for the withdrawal of an “unjust” ‘transaction decline charge’ on debit cards.

Each time a person without adequate balance in his/her account tries to withdraw cash from an ATM or uses debit cards to make a payment, the bank penalises him/her Rs 25 plus GST as ‘transaction decline’ charge. This can be termed as the digital version of a charge for bouncing a cheque.

“Such exorbitant penalty for digitally paying consumers ‘disincentivises’ them, thereby many are moving away from digital payments. This applies more to the marginalised class of depositors who may not always have adequate funds in their accounts,” the association said in its written representation.

The body said that these charges are not only unjust but also against the principle of ‘transaction decline’ as this is not like issuing a cheque to a third-party but like a depositor walking into a branch and trying to draw cash. Also, there is no cost to the card-issuing bank in such transactions.

“The NPCI does not consider it as a transaction and hence no interchange is paid by the card-issuing bank,” the letter said. “Though, we can still understand that as a deterrent, banks charge for cheque bounce, where cheque/ECS returns involve third parties and create distrust in the payment mode. However, declined POS/ATM transactions due to insufficient balances is nowhere on a par with cheque/ECS returns. It does not involve any intent of systemic inconvenience or distrust to a third party,” the bank said.

In its representation to the RBI, the association said that prior to January 2020, SBI was charging Rs 17.7 per non-cash digital transaction for over 12 crore basic savings bank deposit accounts. “SBI has agreed to refund the exorbitant charges only for the period starting January 2020, but not prior to that. As disclosed by SBI, during FY20, SBI collected over Rs 150 crore towards service charges from such accounts,” the association said.

Another wrongful charge highlighted by the association was the one imposed by payment aggregators on consumers for making digital payments on e-commerce websites. While the merchants and the banks claimed that they were not the ones pocketing the charge, they did facilitate these charges. which were against the government mandate.

The association also urged the RBI governor not to cut interest rates as inflation has been high and oil prices were firming up.



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