Max Life Insurance extends ‘Buy Now, Pay at Approval’ facility to wider modes of online transactions

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Max Life Insurance Company Ltd has enhanced its ‘Buy Now – Pay at Approval’ feature available on term insurance purchases for customers to include more modes of online transactions.

Launched last year for policies purchased online, the feature allows customers to apply for a policy through a digital payment method. This helps ensure that the premium amount is not deducted until the proposal evaluation by the insurer, the company said in an official release.

Previously, the feature was only available on credit card payments last year. With the increase in digital transactions and diversification of payment options, the facility now applies to transactions made through Credit Cards, Debit Cards, and UPI platforms.

Manu Lavanya, Director and Chief Operations Officer, Max Life said, “The ‘Buy Now – Pay at Approval’ feature attempts to simplify policy buying through a digital payment instrument while avoiding the risk of money being withheld in the event of a delay in policy issuance.”

“By extending the facility to wider modes of online transactions, we look forward to delivering hassle-free customer experience and mitigating any negative impact likely to occur due to cancellations/underwriting concerns. Since the introduction of this feature last year, we have seen an uplift in customer experience, with a reduction in grievance and refund-related issues, that we aim to continue with the newer augmentations,” he added.

The feature recorded a 25 per cent customer penetration last year. Introduced across varied payment modes of Credit, Debit cards and UPI for the customers, the enhanced iteration aims to increase its penetration to around 20 per cent over the next couple of months.

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Equitas Small Finance Bank ties up with HDFC Bank to offer co-branded credit cards, BFSI News, ET BFSI

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Equitas Small Finance Bank on Tuesday announced its partnership with HDFC Bank, for a co-branded credit card. Equitas said that the partnership will draw on HDFC Bank’s strengths in the credit card market and its substantial reach.

“As India’s largest card issuing and acquiring bank we are committed to accelerating the adoption of digitization in the country by engaging with all players in the banking and payments ecosystem,” said Parag Rao, Group Head – Payments, Consumer Finance, Digital Banking & IT, HDFC Bank said. “This first-of-its-kind partnership for HDFC Bank will enable us to extend our best-in-class offerings in the cards segment to Equitas Small Finance Bank’s customers and provide them with a highly rewarding credit card experience.”

HDFC Bank has a dominant share in both card issuing and acquiring business. With over 5.1 crore credit cards, debit cards and prepaid cards, every third rupee spent on cards in India happens on HDFC Bank cards. HDFC Bank also has over 21 lakh acceptance points, making it among the largest facilitators of cashless payments in the country.

The credit card can be availed in two categories. The first category is the ‘Excite Credit Card’ which offers a credit limit from Rs 25,000 to Rs 2 lakh and the second category is the ‘Elegance Credit Card’ which offers credit of over Rs 2 lakh.

“Over the last five years, we have witnessed a transformation sweeping the industry,” said Murali Vaidyanathan, Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth – Equitas Small Finance Bank Limited. “There have been countless success stories of people borrowing small amounts of money while building financial assets and creating a formal financial footprint.”



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Equitas SFB ties up with HDFC Bank for co-branded credit cards

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Equitas Small Finance Bank had HDFC Bank have partnered for co-branded credit cards.

“The credit cards will be available for Equitas Small Finance Bank’s customers, with an aim to provide them with the facilities of the banking ecosystem,” they said in a statement on Tuesday.

The credit card can be availed in two categories. The first category is the ‘Excite Credit Card’ which offers a credit limit from ₹25,000 to ₹2 lakh and the second category is the ‘Elegance Credit Card’ which offers credit limit of over ₹2 lakh.

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Mobile payments surpass credit cards in 2021: Report

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Mobile payments in India are now growing faster than card payments as more consumers and businesses adopt digital payments amidst the pandemic, said the 2021 India Mobile Payments Market Report.

According to the report, payments made via apps that bypass credit cards rose 67 per cent to $478 billion in 2020. They are clocking more than $1 trillion in annualised value in 2021.

“…we expect mobile payments to continue to grow faster than cards due to a growing consumer preference to use smartphones to pay,” said the report published by S&P Global Market Intelligence’s Financial Institutions Research team.

By comparison, credit card transaction value in the industry dropped by 14 per cent in fiscal 2021. For banks, the ongoing pandemic shaved off $524 million in credit card interchange revenue according to its estimates, as consumers hunkered down amid lockdown measures.

“Mobile payments in India accelerated their lead over cards amid the Covid-19 pandemic. Large technology companies intermediating mobile payments are becoming financial supermarkets by cultivating partnerships with financial institutions and securing regulatory licenses.”

It also said that demand for cash is slowing in the wake of rising mobile payment adoption. For each ATM withdrawal, Indians made 3.7 transactions using mobile phones in 2020.

It has also forecast that there continues to be room for rapid growth digital payments in India in the next few years.

“Based on a review of instant payments in four large Asia-Pacific economies, India processed the highest number of real-time transactions in 2020,” it said, while noting that the country’s real-time transactions per capita of 16 in 2020 was the lowest in the group, which includes Australia, Thailand and Singapore.

While PhonePe and Google Pay continue to dominate mobile payments, the report said it does not expect India’s mobile payments market to become a duopoly like in mainland China, where Alipay and WeChat process the bulk of mobile payments.

“Payment fintechs with business-to-business models burn significantly less cash than their consumer-facing brethren,” it further said, adding that large fintechs that work closely with large and small enterprises are poised for overseas expansion and business diversification.

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Should you go for festive offers on your credit card?

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In a bid to play along the revving animal spirits this festival season, banks are offering many discounts and cashbacks for purchases made through their credit cards. Apart from the offers on the co-branded cards (with the e-commerce websites), banks have offers on other purchases (online or showroom) as well.

Here we give you a low-down of few of the offers to help plan your big ticket purchases this festival season wisely.

What’s on offer

For the ongoing festival sales on e-commerce websites, banks have provided their customers blanket discount on all purchases and certain other discounts and cashbacks for specific purchases as well. For instance, Axis Bank (all credit cards) and ICICI Bank (on Amazon pay ICICI Bank credit card only) offer a flat 10 per cent discount on all products bought during the great Indian shopping festival on Amazon.in. Even customers of HDFC Bank can avail of a flat 10 per cent discount on all purchases on the website made using the bank’s credit cards.

However, many of these come with varying conditions such as a mandatory minimum transaction value and an upper limit on the discount value.

The discount on Axis bank cards is available for up to ₹1,500 for a minimum transaction value of ₹30,000. For electronics bought on the website, the discount is available up to ₹4,000 provided the minimum transaction is for ₹80,000. Further for the purchase of your mobile phones, you can avail an additional 10 per cent discount (up to a maximum of ₹1,250), for a minimum transaction of ₹5,000 on Amazon, using Axis bank cards.

Apart from e-commerce websites, banks also have lucrative offers on purchases made from retail outlets such as Croma, Reliance digital, Vijay sales, etc – on their online and offline stores alike. But it does come with terms and conditions.

For instance, ICICI bank credit card holders get a discount of ₹5,000 on minimum purchase of ₹1 lakh in Reliance Digital (valid through Dec 31, 2021, on purchases made on weekends only) or Vijay Sales (valid through November 20, 2021, on all days).

The EMI lure

SBI Card holders get an instant 7.5 per cent discount on their purchases from the outlets of Sathya for a minimum purchase of ₹20,000. Valid until November 10, the discount amount is, however, capped at ₹3,500 per card account, in this offer.

Similar discount of 7.5 per cent is also offered on purchases from outlets of Vasanth & Co (up to a maximum of ₹3,000 per card, for a minimum transaction of ₹15,000) for purchases made through EMI (on 6,9,12,18 or 24 month tenures).

For non-EMI transactions, the discount is limited to 5 per cent only. However, before jumping to avail the higher discount, you must consider the additional interest outgo on your EMI transactions. For EMI transactions opted on SBI cards , interest is charged at 14 per cent on monthly reducing balance for 3, 6, 9, or 12 month EMI transactions (interest at 15 per cent for 18 and 24 month EMI).

Even the no-cost EMI transactions that come with additional discounts carry additional charges. For instance, customers of HDFC Bank get a cashback of up to ₹7,000 while purchasing Apple products using the bank’s cards or through no cost EMI option. The EMI transactions come with a convenience fee of ₹199 plus GST. Customers should hence consider weighing such charges against the discount or cashback offered.

Besides, a few banks also offer the option of converting some purchases into EMIs instantly when buying in certain outlets. SBI cardholders, for instance, can use an EMI option with tenures ranging from 3, 6, 9 or 12 month EMI on purchases made in Croma stores. The attraction here is that unlike a traditional loan, there is no documentation required and no processing fee charged for availing of this EMI offer. But if you intend to use the option for bridging your short-term needs (say, until the next paycheck), it might not still be a great idea. This is because, aside from the 14-15 per cent rate of interest charged, these EMI options come with a 3 per cent foreclosure charges.

For the brand-savvy

If you are keen on specific brands, do run a check on the discounts and cashbacks offered by some banks on their credit cards. However, the donwside is that these are mostly available only on converting your purchases to EMI.

For example, SBI offers its cardholders cashbacks of up to 10-15 per cent on certain Bosch products, when purchased through the EMI option. The entire list of product range on which such offer is applicable, and the discount amount are specified on the bank’s website. Similar offers are available on other electronic brands such as Samsung (up to 27.5 per cent), Lenovo (flat ₹5,000 cashback on laptops) and Mistibushi Electric (5 per cent cashback on ACs), on EMI transactions made through SBI cards.

HDFC Bank, too, offers similar brand-specific cashbacks and discounts on its Easy EMI or no-cost EMI purchases. Customers who opt for such EMI options get up to 20 per cent cashback on the purchase of television, home theatre systems and camera & lens, from Sony outlets.

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Banks step up credit card sales, offers in festive season as BNPL threatens, BFSI News, ET BFSI

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With the Covid pandemic weakening and consumer confidence rising, banks are betting on credit card spends this festive season. Lenders have launched a slew of new credit cards and offers to solidify their positions and grab a bigger share of the market.

The credit card push comes at a time when buy now-pay later (BNPL) products have become popular with consumers. BNPL essentially offers around 15 days of interest-free funds to small borrowers and are seen as competitors of credit cards.

SBI offering

Banks step up credit card sales, offers in festive season as BNPL threatens

SBI Card is luring consumers with 10% cashback up to Rs 10,000 across mobiles, consumer durables, laptops, kitchen appliances, home décor & furnishing, and fashion & lifestyle purchases, done at leading domestic e-commerce shopping sites. The offerings are not restricted to just one or two e-commerce portals

However, the offer will not be applicable on online spending in some categories such as insurance, travel, wallet, jewellery, education, healthcare, and utility merchants.

HDFC Bank

Banks step up credit card sales, offers in festive season as BNPL threatens

HDFC Bank and digital payments firm Paytm will launch a range of credit cards powered by Visa this month. The partnership aims to provide one of the widest range of offerings across customer segments, with special focus on millennials, business owners and merchants. Under the partnership announced in August, the two will build comprehensive solutions across payments gateway, point of sale machines, and credit products.

The cards announced today will be customised to meet the distinct needs of retail customers, from new-to-credit users to affluent users and offer rewards and cashback for users. The new cards offering will also facilitate small business owners.

Federal Bank cards

Banks step up credit card sales, offers in festive season as BNPL threatens

Kochi-based private lender Federal Bank entered the credit card business in September in association with card network Visa. The bank has partnered with National Payments Corp of India to launch ‘Federal Bank RuPay Signet Contactless Credit Card,’ according to a press release.

The card’s annual percentage rate starts from 5.88% per annum. Cardholders will gain access to a wide range of offers and deals across categories including travel, food, among others, the bank said. The card is currently being offered to existing customers of Federal Bank.

According to the Reserve Bank of India (RBI), the total number of credit cards stood at 63.4 million at the end of July.



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A guide to navigating the new auto debit rules

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New regulations that require a second factor authentication for certain auto debit transactions are becoming operational from October 1, 2021. How will this impact all your automated transactions such as EMIs, phone, gas and electricity bill payments and SIPs? How can you work around the new rules if your bank or merchant is not yet compliant? Read on to know.

Affected transactions

To begin with, not all your automated payments will be affected. RBI’s new guidelines will impact only all recurring contactless payments made through debit/credit cards, UPI and prepaid instruments and this, when done from third party websites and apps.

Transactions initiated on the bank’s website or app will continue hassle-free. For example, if you have automated a payment on your HDFC Bank debit/credit card through their BillPay Service, this can go on.

Also read: Auto debit norms: Payments Council of India seeks extension for smooth transition

Payments initiated through third party apps, that do not comply with RBI’s guidelines may not go through henceforth. This is because the new RBI guidelines mandate such transactions to undergo additional factor authentication. This means that every recurring transaction automated from outside a bank’s portal will now require a second factor authentication by way of an OTP.

For all your automated debits exceeding ₹5,000 per transaction, you will henceforth be required to authorise the banks to carry out the transaction every time the transaction falls due. An OTP will be sent to you 24 hours prior to the transaction, for every payment to go through.

The OTP will be sent on your registered email address and phone number, along with details of the merchant, transaction amount. A link that enables you to modify or cancel the transaction or the recurring mandate itself will also be sent alongside.

Additional factor authentication will only be one-time in nature for payments below ₹5,000 (required at the time of registering the mandate). If you have already registered such mandates with third party apps/websites that are compliant with the new guidelines, your payments will continue hassle free. In case the merchant is not compliant, banks will intimate you to give the one-time additional authentication for such transactions.

It is noteworthy that large private banks, such as HDFC Bank, ICICI Bank, and Axis Bank have been enabling automated payments with additional factor authentication, for e-mandates across various merchants.

In many other banks, this was only available for transactions or standing instructions placed through bank’s net banking, phone banking or UPI portal. Examples for these include your loan EMIs and monthly investments such as SIPs, where in you either signed the NACH/ECS mandate or providing a standing instruction through the bank’s net banking portal.

Following the October 1 deadline, more banks have tied up with select merchants to enable such two-factor authentication as mandated by the RBI. But some are yet to comply.

Tackling non-compliant transactions

Transactions initiated with non-compliant merchants may not go through, starting October 1, 2021. You can make direct payments on the app/ website of the merchant or choose the merchant under your UPI, net banking or card account and pay them when the dues come up.

However, if you want to continue automating transactions with such non-compliant merchants, banks may require you to register the recurring payments on the bank’s portal.

For instance, if you opted for an auto-renewal of your OTT platform subscription, the same may not go through starting October 1, if the same is not compliant with the new guidelines issued by RBI. Do note that while Amazon Prime, Netflix and Hotstar are currently integrated into the common platform, other OTTs haven’t.

How will you know whether your merchant is compliant or not? Fret not. Banks will intimate customers regarding the same through text and email. Customers can then issue the standing instructions afresh to banks, to continue automating the transactions, hassle free.

Leave alone non-compliant merchants, many banks themselves have not yet upgraded their software to comply with the new guidelines. Customers of such banks who have authorised automated payments to merchants need to check with their banks on the status recurring payments.

In the interim, you can make direct payments on the app/ website or choose the merchant under your UPI /net banking/card account and make the payment each time the payment it is due.

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SBI Card to start three-day festive cashback offer from Oct 3, BFSI News, ET BFSI

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India’s largest pure-play credit card issuer SBI Card on Wednesday announced its three-day festival to offer cashback benefits for online shopping on all domestic e-commerce platforms beginning next month. The three-day mega shopping festive offer Dumdaar Dus will start on October 3, a one-of-its-kind online shopping festival, offering SBI Card retail cardholders freedom to shop online on any domestic e-commerce site, SBI Card said in a release.

The offerings are not restricted to just one or two e-commerce portals, it said, adding customers can avail 10 per cent cashback on their purchases.

“We rely on and harness the power of data analytics to sharpen our propositions. Over a period, we have observed that an increasing number of our cardholders are shopping online, across a wide range of platforms and product categories, especially during the festive period,” Rama Mohan Rao Amara, Managing Director and CEO, SBI Card, said.

SBI Card also aims to reiterate its brand commitment to offering cardholders convenient, seamless, and secure payment solutions, anywhere, anytime through this offer, he said.

In line with the growing popularity of EMI transactions, the offer will also be available on online merchant EMI transactions.

To amplify the festive offer 2021, SBI Card said it plans to launch a digital campaign featuring actor Jaaved Jaaferi who accentuates the brand message effortlessly with his versatility and humorous characterisation.

The cashback will be on the purchase of a wide range of products such as mobile phones and accessories, TV and large appliances, laptops and tablets, home furnishing, kitchen appliances, fashion and lifestyle, sports and fitness, among others.

However, the offer will not be applicable on online spending in some categories such as insurance, travel, wallet, jewellery, education, healthcare, and utility merchants. PTI KPM BAL BAL



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PSB business correspondent outlets in villages shrink as private banks grow biz, BFSI News, ET BFSI

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The business correspondent outlets of public sector banks in villages have shrunk during 2016 and 2020 while private banks have shown positive growth.

“PSBs dominated the number of BC outlets in villages, but during the review period, on account of consolidation, their BC outlets showed negative growth,” according to an RBI study said.

PSBs’ share in BC village outlets has dropped marginally to 57 per cent in 2020 from 60 per cent in 2016.

The growth in BC outlets in villages was also negative for regional rural banks.

The share of PSBs in BC outlets in rural areas has remained consistently above 60% over the years, being the highest among the bank groups.

Western region

For both rural branches and BC outlets in villages, PSBs continue to account for maximum share in the western region. However, for BC outlets in villages, share of PSBs has dropped from 68% in 2016 to 45% in 2020. At the same time, PVBs have increased their share progressively across regions, with manifold increase in BC outlets in villages in NER, eastern and southern regions.

Private banks shine

As PSBs continued to maintain their hold, PVBs too registered a higher growth in both access and usage indicators during the review period. There was a growth in BC outlets in villages for PVBs with the growth being significantly high for the north-eastern, eastern and central regions, surpassing the growth of PSBs and RRBs together.

PVBs also significantly improved their tally of urban BC outlets during the five years with their share growing from 77 per cent in 2016 to 97 per cent in 2020. On similar lines, contribution of PVBs in the total number of BC agents too grew exponentially from 37 per cent in 2016 to 80 per cent in 2020.

The BC model grows

“From being an alternate delivery model, the BC model is emerging as the predominant delivery model. While the growth in number of rural branches remained subdued during the review period, there was a significant growth in BC outlets in both villages and urban pockets providing formal financial services at the doorstep of large number of unserved/underserved population,” the study said.

The study noted that about 56 per cent of total Basic Savings Bank Deposit Accounts (BSBDAs) and 65 per cent of General Credit Cards (GCCs) were channelled through BCs. While BCs of public sector banks (PSBs) dominated the deposit space, private sector banks (PVBs) accounted for a major share in GCCs through BCs.

During the review period, the total transactions routed through BC outlets increased considerably both in terms of volume as well as value, it said.

Credit-related transactions

During 2016-20, credit-related transactions at BC outlets grew for PVBs and RRBs at a CAGR of 66.91 per cent and 31.81 per cent, respectively. This was in line with the trend of increment in the number of BC agents for PVBs over the five-year period. However, during the same period, the ICT-BC Credit/OD transactions for PSBs declined marginally by 1.86 per cent.

Similarly, share of PVBs in credit/ OD transactions at BC outlets rose progressively from 82 per cent in 2016 to 97 per cent in 2020, while the share of PSBs and RRBs reduced significantly.

The number of ICT-BC Credit/OD transactions through BCs recorded an overall CAGR of 60.27 per cent over the review period, with all regions registering a positive growth. The eastern region recorded the highest growth courtesy significantly higher numbers being reported by select PVBs.



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Zolve launches credit cards, bank account services for US immigrants, BFSI News, ET BFSI

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New Delhi, Zolve, a neobank, on Wednesday announced the launch of financial products which provide bank account, credit card and debit card to people upon entering the US without a social security number. Federal Deposit Insurance Corporation (FDIC) insured bank accounts and other services are being provided by Community Federal Savings Bank (CFSB) to immigrants who are customers of Zolve.

Zolve has created the opportunity for US immigrants to start building their financial future in America from the moment they arrive, a statement said.

To begin with, the product suits include mobile app, Mastercard powered credit card, FDIC insured up to USD 250,000, with no minimum balance requirements and no social security number required to apply, it said.

Zolve launched in beta in August 2021 and has since seen over 42,000 registered customers.

“We created Zolve to level the playing field for international students and working professionals looking to come to the United States by providing them with the toolset they need to embark on their American dream…

“Our mission is to create a financial world beyond borders with equal access to high-quality banking products for global citizens from every country,” said Zolve founder CEO Raghunandan G.

Before Zolve, US immigrants were not able to obtain a bank account or credit card without waiting months, sometimes years, to establish credit or obtain a social security number, he said.

Going forward, the company is looking to expand its reach to other countries like Australia, Canada, Germany, and the UK, he added.



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