ICICI Bank leads in credit card issuances

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Private sector lender ICICI Bank seems to be turning into the market leader in terms of acquiring credit card customers.

The bank has added over 8.15 lakh new credit card customers between January and April this year.

This coincides with the temporary halt on acquisition of credit card customers on HDFC Bank by the Reserve Bank of India in December last year.

According to the latest RBI data, ICICI Bank had 1.07 crore credit card customers by April end this year, adding 1.42 lakh customers over March.

The bank has the third largest credit card base and has been making additions on a monthly basis.

HDFC Bank continues to have the largest credit card customer base with 1.49 crore outstanding credit cards as on April 30, 2021.

But it has seen a decline of 3.8 lakh credit card customers since December 2020, when it had 1.53 crore outstanding cards.

State Bank of India has the second largest credit card base with 1.19 crore outstanding cards by April end this year. It has added 1.05 lakh new customers since December 2020.

Meanwhile, Citigroup which has announced plans to exit its consumer banking operations in India, has also registered a decline in its credit card base. It has 26.21 lakh credit cards outstanding as on April 30, 2021 versus 26.94 lakh as on December 31, 2020.

Private sector Axis Bank has 72.01 lakh credit cards in force by April end this year as against 68.72 lakh in December 2020.

However, with the economic uncertainty following the second Covid wave, analysts expect banks to have become more cautious in terms of credit card issuances.

“Given the challenges posed by Covid 2.0, we expect the spends, new sourcing, and business volumes to remain impacted in the near term. However, we believe that with Citi Bank’s exit from the credit cards business and domestic corporate loan cycle yet to pick up, credit cards will remain a growth avenue, especially for the major players such as SBI Cards, ICICI Bank further strengthening the position of such domestic players in this space,” said a report by Axis Securities last month.

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Yes Bank digitises onboarding of credit card customers, BFSI News, ET BFSI

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YES BANK announced the implementation of TransUnion’s onboarding solution. This solution will enable YES BANK to onboard its credit card customers seamlessly, efficiently, and quickly.

The solution enables a digital, streamlined onboarding process that provides customers with the experience they want, such as fewer customer information fields to fill out, no physical paperwork, and a shorter time to complete the credit card application. Processing is now replaced with a completely digital process wherein a digital application link is sent to the customer.

Rajanish Prabhu, Business Head – Credit Cards & Merchant Acquisition, YES BANK, said, “YES BANK remains steadfast in its endeavour to provide customers differentiated and convenient banking experience – the implementation of TransUnion’s seamless onboarding solution reaffirms our commitment. This is in line with our focus on delivering the convenience of digital experiences that technologically savvy customers demand.”

Shaleen Srivastava, Executive Vice President and Head of Fraud, Solutions and Alternate Data at TransUnion in India, said: “TransUnion’s seamless onboarding delivers a full range of identity, fraud, decisioning and credit solutions through a single platform and API calls to make integration easy and convenient for the lender. Its flexible orchestration and plug-and-play offering enables customization to meet evolving business needs and will provide a competitive edge to the credit card customer onboarding process at YES BANK.”



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Slice raises ₹165 crore in debt in FY 21

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slice, a new-age credit and payment start-up, has raised a cumulative debt of ₹165 crore in pandemic-struck FY21 from 18 leading financial institutions. This includes Northern Arc Capital Limited, Vivriti Capital Private Limited, AU Small Finance Bank, Incred Financial Services Limited, Pace Fincap Private Limited, Western Capital Advisors Pvt Ltd, and Innoven Capital India Pvt Ltd among others. Out of this, the company raised ₹126 crores in the last five months of FY21.

Catering to India’s youth, slice has over 3,00,000 members and 9,00,000 on waitlist today, 70 per cent of them being young working professionals. The company has processed a transaction volume of over $250 million and plans to achieve a GTV (Gross Transaction Value) run rate of $1 billion FY22. With this, slice also plans to grow its member base by more than 3X to 1 million in 12 months.

Also read: 3 rules to remember as you battle a cash crunch

“Last year was volatile, which makes it even more empowering for us to have such strong financial institutions show solidarity with our vision. The number of institutions investing in us has grown significantly in FY21 alone, a validation of our strategy of keeping the lowest NPAs in the industry,” said Rajan Bajaj, founder and CEO, slice, in a statement.

“Our priority right now is to support the country in every way possible as we all collectively fight the second wave. We have all learnt several lessons from the pandemic last year which will help us put our best foot forward. Customer centricity and business agility is more important in today’s times than ever before,” added Bajaj.

Also read: Covid has exposed holes in handling of personal finances, says a BL Portfolio survey

Despite the pandemic, the company grew by 125 per cent in 2020 and has recorded a 40-50 per cent increase in average customer spend. The company also plans to double its employee strength in 2021 with a major focus on tech, product and design. Founded in 2016, slice’s flagship products is the slice card, a challenger credit card issued in partnership with Visa.

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Why you should to be wary of credit card mis-selling

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Following the financial turmoil from the pandemic, customer interest for credit cards is on the rise, as it gives access to quick money that is not available in your bank account. Even if you have some investments which can be tapped to meet your emergency needs, it takes some time to break them. Hence, people tend to prefer credit cards where funds are available on tap. While credit cards do come in handy during emergencies, customers should also remember that with salespersons sitting on heightened targets to acquire customers, mis-selling of credit cards may be quite rampant. You must fully be aware of the terms and conditions, do’s and don’ts, lest your liabilities pile up.

In the Annual Report of Ombudsman Schemes 2019-20 (latest available), the RBI highlighted that about 28,713 complaints received (9 per cent of total complaints) were with respect to credit card mis-selling.

Taking cues from these complaints, we highlight certain things you need to be aware of before you take up a credit card.

Unsolicited issue

Ever experienced pre-approved credit cards landing in your mailbox ? Well, the money may be handy, but the problems may not be far behind. Banks are clearly prohibited from issuing such unsolicited cards. Even for their existing clientele, banks can only issue inactive credit cards, without the prior approval of the customer.

The activation of the card can solely be done by the customer, and until such time no charges whatsoever can be levied. If you receive an unsolicited card, you should immediately sort this out with the bank to avoid fraudulent use of such card or any ensuing levy of charges.

Hence, it pays to be alert and keep a tab on your bank communications and statements. Even in your savings account, do a thorough check of every charge, however petty. These charges can alert you on any such wrongful or unintended activation of credit cards in your name.

Also, most banks have the credit card tabs included in their mobile application and net banking website. Visiting the credit card section once in a while will help you keep a tab on all active credit cards, the amount billed and due on the same, etc. If any such unauthorised cards are activated, immediately report the same with the bank.

Lack of transparency in charges

Instances were also reported of wrongful charges being levied on authorised credit cards. While the bank personnel could have presented the card as a completely free one, sudden levy of annual maintenance charge (AMC) or other charges would have taken you by surprise.

Turns out the waiver on AMC was only applicable for the first year and has been wrongly communicated to the customer. Or only some charges have been waived while a set of other charges continue to be levied.

Quite often these charges also don’t form part of the many brochures and statement of charges that are mailed along with your card, which leaves the customer in a tricky spot.

However, it is not that sellers alone are at fault. Customer ignorance is also to be blamed in many instances as per the Annual Report of Ombudsman Schemes.

Credit card cash withdrawal related complaints show such examples of customer unawareness. Banks often highlight the limit of cash withdrawals on your credit card, along with the credit limit. But what goes unnoticed mostly is that, while you have a 30-45 day interest free window to pay your normal dues on credit card, no such leeway exists for cash withdrawn from credit cards. Not only is an interest levied at exorbitant rates (23.8-42 per cent, per annum currently) from the date of withdrawal, but most banks also charge you a cash advance fee, that ranges from 2.5 to 3.5 per cent per month, on the amount withdrawn. This cash advance fee is also added to your dues and attracts interest from the date of withdrawal.

Wrong reporting of CIBIL score

Another category of customer complaints relate to wrongful reporting to credit bureaus such as CIBIL, which affect the credit score. But again, this is more due to lack of awareness on the customer’s side than mis-selling on the part of the bank.

Are you aware that multiple applications for credit card made in a short span works against your credit score? Any liability on stolen/ lost cards that is not reported immediately, may also hamper your credit score.

Besides, many of those who only pay their minimum dues are also often unaware that the remaining amount due is treated on par with a loan – along with interest being levied, the dues form part of your credit report too.

Every late payment or non- payment of credit card dues also affects your credit score negatively. Whether the delay was on account of any disputed charge or not often isn’t mentioned in the report. Six months of missed payments and the bank can even ‘charge off’ your credit card. This ‘charge off’ status will remain on your credit report for as long as seven years.

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HSBC India partners with Google Pay for tokenisation on its credit card portfolio

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HSBC India on Thursday announced that it has collaborated with Google Pay (GPay) and VISA to enable secured tokenisation on its credit cards.

“This new feature will enable HSBC Credit Card customers to link their card to GPay and use it as a payment option to securely and digitally transact using their mobile phones – online and at merchant stores,” it said in a statement, adding that the feature is free but optional for its credit card users.

The move is in line with the bank’s ongoing endeavour towards enhanced security and convenience for its card holders, it further said.

Tokenisation is the process of replacing a card’s sensitive information like card number, expiration date, security code with a device-specific alternate code, or ‘Token’.

“We believe that our partnership with Google Pay through tokenisation will be critical in ensuring that the security of our customers’ credit card details is not compromised. We are the first international Bank in the country to go live with this capability,” said Ramakrishnan S, Head-Wealth and Personal Banking, HSBC India.

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BankBazaar to add 600 new hires to support growth and expansion in FY22

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BankBazaar.com, the free credit score provider and online financial product marketplace, plans to ramp up its 1,000-plus workforce with 600 new employees to support growth and business expansion in FY2022.

The company will hire across technology, product, operations and customer service domains as it looks to expand its digital KYC and analytics solutions, which are the key growth drivers for the company, to a much larger portfolio of unsecured credit products. Hiring will take place across all BankBazaar locations in Chennai, Bengaluru and Mumbai. In the last fiscal, BankBazaar had added 500 employees to its team.

“We are continuing to see an increase in the demand for innovative contactless solutions that make access to credit products easier and smoother. Given the growth momentum and the high resource utilisation we are seeing, we believe it is essential to shore up our strengths and build an even bigger team that is ready to meet every future challenge that comes our way,” Sriram V, CHRO, BankBazaar, told BusinessLine.

According to BankBazaar, the primary driver for growth last year was credit cards, and in less than a year since the start of digital KYC, 72 per cent of credit card issuances were contactless, indicating a dramatic shift in access to credit. Additionally, in the last quarter of FY21, there has been a resurgence in demand for personal loans for the first time after the pandemic. The company indicated that there has been a 2x growth in the number of applications between January and March 2021 as credit outlook improved and credit tightening normalised. Almost 88 per cent of personal loans disbursed were via contactless alternatives such as digital KYC.

Considering the present surge in Covid-19, BankBazaar announced that the company will be bearing the cost of vaccinating employees and their immediate family members who are eligible as per government guidelines. The company, which moved its corporate workforce work to an entirely remote working set-up last March, plans on continuing that way for the foreseeable future. Consequently, the Work From Home options for existing and potential employees have been extended, and employee engagement activities have been ramped up.

Adhil Shetty, co-founder and CEO, BankBazaar said, “In the last one year, BankBazaar’s technology and innovation withstood the test of an unprecedented global pandemic and the resultant economic downturn. This has been possible only due to the commendable commitment and enthusiasm shown by our employees in developing game-changing solutions that have positively impacted the financial sector. At this crucial time, this is our way of acknowledging their efforts and successes and doing our bit to contribute to our employees lives in a meaningful way.”

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The Future of Credit Cards; Will Virtual cards take over?, BFSI News, ET BFSI

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The credit card market is about to be disrupted and the tech companies are leading the charge.

Almost all FinTech startups these days are venturing into lending. They use non-conventional data points to extend lines of credit to people who otherwise wouldn’t have had access to them, thereby greatly expanding the pie to whom credit can be made available and grow fast.

Digital credit cards

Digital credit card or a virtual card is fundamentally different from the plastic credit card offered by banks as it doesn’t use Master-Visa Payment rails, but UPI, which has a larger acceptance for both P2P and P2M payments.

Digital credit cards can originate the customers at huge lower costs and with limits as small as Rs 15,000 – can potentially reach a market of 300-500 million Indian customers in addition to the global market.

Also, digital cards are more secure than plastic credit cards as there is no chance of physical card theft. There is no card data on the device and the mobile phone acts as an authentication device.

Even if the mobile phone is stolen the MPIN acts as a safety check while in the case of higher spending, the mobile camera is switched on for face recognition to authenticate payments.

A hacker with a cloned mobile number cannot use the credit card as the OTP and the device information is locked to the physical device.

Buy now, pay later

In the last couple of years, ‘Buy Now, Pay Later’ (BNPL) products are making a big entrance and gaining widespread popularity as an alternative payment method.

Applying for credit cards is a more lengthy process that can often take days, sometimes weeks, to get approved. Moreover, younger generations also often can’t get approved for a credit card because they don’t have a credit history in order to be eligible. Lastly, the BNPL customer user experience via intuitive apps is much better than most credit card interfaces.

The current credit cards cater only to 30 million salaried employees owing to legacy business models, underwriting methods, and expensive costs of operations. On the other hand, there are 900 million debit card users in India and over 450 million PAN card numbers with some credit history, which can be serviced through digital cards.

The business has too many costs, about Rs 4,000 per card issued needs to be paid to cold-callers, call centres need to be maintained, The companies have to deal with billing disputes and frauds, offer reward programmes to run, which makes small-ticket earnings unviable.

Will credit cards become a thing of the past?

It may be a long time for credit cards to vanish. First of all, credit cards do have the advantage of having a significantly higher card acceptance at merchants globally. A BNPL customer is currently unable to pay at places like Woolworths or Coles for their everyday grocery shopping, or secure a rental car overseas. Visa and Mastercard have created a truly global point of sales and online payment ecosystem and their cards are accepted by more than 40 million merchants globally. BNPL providers have contracts with merchants in place that are a fraction of those. In addition, cross border payments with BNPL are not a reality yet.

Also when BNPL customers pay their instalments, the transactions are done via payment rails of existing schemes (VISA, Mastercard) or via a bank account. This means the schemes are not completely taken out of a BNPL transaction.

Also, the payment and unsecured credit providers in the ecosystem will benefit from forming partnerships to leverage each other’s strengths.



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Credit card issuances decline in Feb; ICICI Bank leads new issuances

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SBI Card and ICICI Bank saw an 80-110 basis point (bps) increase in market share in outstanding cards to 19% and 16.8%, respectively, in February 2021 from 18.3% and 15.8%, respectively, in FY20.

The issuance of new credit cards fell in February, with over 5.49 lakh new credit cards being issued during the month, implying a 47% year-on-year (y-o-y) decline and 21.57% month-on-month. The total credit card base stood at 61.6 million at the end of the month, down 8% y-o-y. ICICI Bank continued to lead in fresh issuances, accounting for over 36% of new cards, showed data released by the Reserve Bank of India (RBI).

Interestingly, ICICI Bank held a 70% share in new credit cards issued in December 2020 — the same month when the RBI barred market leader HDFC Bank from issuing fresh cards as penalty for repeated digital outages. Thereafter, ICICI Bank’s share fell to 38% in January 2021. In February 2021, ICICI Bank was trailed by SBI Card (18.1%) and Axis Bank (18%) in new issuances. In FY21, ICICI Bank gained the highest incremental market share of 32.4%, followed by SBI Card at 30.6%, Motilal Oswal Financial Services (MOFSL) said in a report on Tuesday.

Credit card spends declined 4% y-o-y to Rs 60,400 crore in February. In the 11 months to February, total spends declined 18.4% y-o-y to Rs 5.6 lakh crore. Among large players, ICICI Bank reported a 10% y-o-y growth in monthly card spends, while HDFC Bank and SBI Card reported a marginal decline, MOFSL said.

SBI Card and ICICI Bank saw an 80-110 basis point (bps) increase in market share in outstanding cards to 19% and 16.8%, respectively, in February 2021 from 18.3% and 15.8%, respectively, in FY20. RBL Bank and IndusInd Bank have largely maintained their market share, while other mCIcajor players — HDFC Bank, Axis Bank, Citi, Kotak Mahindra Bank, American Express and Standard Chartered Bank —have lost market share, the report said.

“While the surge in Covid-19 cases and ensuing lockdown in various states could slow down the recovery momentum, SBICARD would continue to gain market share, led by its diverse acquisition channels,” analysts at MOFSL said.

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U GRO Capital, SBM Bank India partner to launch credit card for MSMEs

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U GRO Capital on Thursday announced its partnership with SBM Bank India for the launch of GRO Smart Business credit card.

Powered by RuPay, along with EnKash, these are a range of secured credit cards specially designed for under-banked micro, small and medium enterprises, it said in a statement.

Also read: U GRO Capital launches GRO Micro, adds 25 branches

These can be availed by U GRO Capital borrowers against a fixed deposit (FD) with SBM Bank India.

MSMEs eligible for the business loans from U GRO Capital would be extended incremental funds to open an FD account with SBM Bank and the credit card would be offered against the security of an FD maintained by the applicant in his name, it further said.

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PNB sets-up subsidiary to manage credit card business, BFSI News, ET BFSI

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State-run Punjab National Bank (PNB) has set up a wholly-owned subsidiary to manage its credit card business, the bank said on Wednesday. A wholly-owned subsidiary of the bank namely PNB Cards & Services Ltd has been incorporated on March 16, 2021, by the Registrar of Companies, Delhi, it said in a regulatory filing. The subsidiary will undertake the non-financial support services related to credit card business of the bank.

The authorised capital of the company is Rs 25 crore and the paid-up capital is Rs 15 crore, PNB said.

The number of outstanding credit cards at the end of December 2020 of PNB stood at over 4.3 crore (43,402,879), according to the RBI data.

The value of transactions through credit cards was Rs 137.55 crore (Rs 13,755 lakh) at the point of sale (PoS) and Rs 1.17 crore (Rs 117 lakh) at the ATMs during the month.

The number of transactions at PoS were 5,79,244 while at the ATMs the number of transactions through credit cards were 3,871 in December 2020.



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