IndusInd Bank partners with Vistara to launch co-branded credit card, BFSI News, ET BFSI

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IndusInd Bank has partnered with Vistara – full service airline to launch ‘Club Vistara IndusInd Bank Explorer’ co- branded credit card. The launch comes as countries begin to re-open their borders to travelers across the globe.

The all new card has been specially curated with to fulfil the requirements of customers who prefer being ‘on the go’. It provides the cardholder with a complimentary ‘Gold’ class membership to Club Vistara (CV), the frequent flyer programme of the airline under which, they can earn points on every flight.

Soumitra Sen, Head – Consumer Bank, IndusInd Bank said, “With the world gradually opening up, Indians and especially millennials will look to travel for both business and pleasure. They seek a solution that offers them a combination of seamless consumer experience, best rewards and proper safety standards. ‘Club Vistara IndusInd Bank Explorer’ credit card fulfils each of those requirements, thereby providing customers with a hassle-free travel experience.””

The card also offers a host of other travel and lifestyle led privileges including complimentary access to over 600 airport lounges across the globe, Zero foreign currency mark-up, milestone rewards as well as dining and entertainment related benefits.

Vinod Kannan, Chief Commercial Officer, Vistara, ”We are happy to partner with IndusInd Bank to offer our customers a solution which not only enhances their travel experience but also resonates with the luxury, comfort and convenience that Vistara has become a symbol of. We are hopeful that our customers will see great value in the Club Vistara IndusInd Bank Explorer Credit Card.”



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Recurring card payments to be hit from next month, BFSI News, ET BFSI

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Some cardholders might see standing instructions for payment on their credit card fail from next month. These could be for subscriptions with online content platforms, edtech companies or standing instructions for online advertisement payments. Some of these merchants are yet to comply with RBI’s new requirement of additional factor authentication (OTP) for recurring payments through cards though the deadline is less than a week away.

According to sources, around 75% of the banks have put in place the technology to meet RBI’s directive. However, there are some banks and merchants who are still in wait-and-watch mode. Banks are writing to customers, warning that some transactions may fail: “Effective October 1, 2021, the bank will not approve any standing instruction (e-mandate on cards for recurring transactions) given at merchant website/app on HDFC Bank credit/debit card, unless it is as per RBI-compliant process.” The bank has recommended that customers use its bill-pay option for utilities or pay on the biller’s website using OTP.

According to Razorpay, which processes close to a third of all recurring payment transactions, a dozen banks have already put in place the new setup where even for repeat payments the bank will alert the customer a day in advance and also provide them with a link to discontinue the mandate. “In the short term, there may be some disruption but, in the long term, this move by the RBI can take growth in recurring payment mandates off the charts,” said Razorpay chief technology officer and co-founder Shashank Kumar.

Kumar says the RBI directive addresses two key issues. Earlier, discontinuing a standing instruction to a merchant could be extremely cumbersome with some asking for a letter to be sent by post asking to discontinue the subscription. Second, debit cards were a grey area and recurring payments were done largely in credit cards. Incidentally, even after October 1, international mandates will continue as neither banks nor the RBI has jurisdiction over international billers.

“There are 900 million debit cards in India and their inclusion could increase the market multifold,” said Kumar. According to Kumar, by empowering customers to stop the payments at any time, the RBI has increased the confidence level. This could also make online education or entertainment more affordable as the availability of this facility will encourage providers to have a monthly debit model rather than recover annual fees.

Besides requiring banks to alert customers, the RBI has capped automatic debits at Rs 5,000 per month. This would mean that billers, like insurance companies, with large instalments, would need to increase the frequency to enable auto-debit. In the case of utilities, many online payers use their bank’s bill payment platform for standing instructions and will have no impact.



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Credit card war hots up ahead of festive season; cos announce a slew of tie-ups, BFSI News, ET BFSI

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Consumers are set to get a flurry of new credit card offers as banks are stepping up on customer acquisitions. Banks are gearing up to grab a bigger share of the market which is set to grow as the economy opens up.

New card additions were the highest for ICICI at 655,000 during this fiscal while added 198,000 cards being the highest in the past 16 months.

HDFC Bank

HDFC Bank, on which RBI recently lifted a ban of issuing new credit cards, has announced a tie-up with leading payments company Paytm to start selling co-branded plastics before the onset of the festive season. The credit cards will be powered by Visa and will include offerings targeted at millennials, business owners and merchants, an official statement said.

Paytm has a reach of over 330 million consumers and 21 million merchants, while HDFC Bank has over 5 million debit, credit and prepaid cards, and serves 2 million merchants through its offerings.

HDFC Bank, the largest private-sector bank which also leads the credit card segment, was banned from issuing new credit cards for over eight months as a penalty for frequent outages. After the lifting of the ban, it outlined aggressive plans to regain lost market share in up to a year.

The bank had said that it will focus on distribution partnerships to achieve its target, under which it envisages ramping up new credit card sales to 5 lakh a month by end of the fiscal from 3 lakh in November 2021.

HDFC Bank and Paytm had last month announced a tie-up on the payments side. Paytm already has a tie-up with foreign lender Citi under which co-branded credit cards are issued. Citi is looking to exit retail banking activities in the country.

The launch of the HDFC Bank-Paytm co-branded cards is slated for next month, ahead of the festive season which typically sees a spurt in spends, the statement said, adding a full suite of products will be available by December.

Yes Bank ties up with Visa

Yes Bank has tied up with Visa to issue credit cards to its customers on the payment platform, which includes a suite of nine credit card variants. The Yes Bank card issuances were hit after RBI had banned Mastercard from issuing cards.

“The transition has been achieved within a record time of less than 60 days, ensuring ease for customers across segments,” the bank said.

Yes Bank and RBL Bank were hit the most by the Mastercard ban as their entire card network was on it. RBL Bank had announced a tie-up with Visa the day after the curbs on Mastercard were announced and resumed issuing cards from September 15. Yes Bank’s Visa credit cards, announced today, will service all segments–consumer cards, business cards, and corporate cards across YES First, YES Premia and YES Prosperity.

AU Small Finance Bank

AU Small Finance Bank (SFB) has issued over 40,000 credit cards since its launch a few months back, and more than half of them are first time users. The Jaipur based lender said it is the first SFB to enter semi-urban and rural areas with its own credit cards. It also offers a special Altura plus credit card to empower women to experience a limitless living.

In future, the bank is also working on bringing out its limited-edition cards, featuring the bank’s brand ambassadors Aamir Khan and Kiara Advani.

“The forthcoming festive season will lend further support to the picked-up momentum in the spends and new customers sourcing. However, a possible Covid 3.0 remains a key risk. We continue to believe that Citi Bank’s exit from the credit cards business along with the domestic corporate loan recovery cycle yet to pick up, provides good growth opportunities for the credit cards business, supported by improving macro-conditions,’ Axis Securities said in a note.



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Now, a pocket money app to help in parenting financially-responsible kids

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You as a parent can now help your children learn financial management concepts at an early age that will give them exposure to digital payments and banking. Gurgaon-based fintech start-up Fyp has launched a unique payments app along with a prepaid card for teenagers, in association with YES Bank and Visa.

The prepaid card is India’s first Holographic card designed especially for teenagers with added security. It is a secured numberless card that comes with one tap block feature on the Fyp app, in case the card gets misplaced, making it a more safe product for teenagers.

‘Missions’ feature

Fyp app Include unique gamification features where parents can help their children learn money management concepts. One of the most interesting features of the app is “Missions” where parents can assign tasks and daily chores to their kids to help them build good financial habits and children and make them loan value of money.

Kapil Banwari, Founder and CEO of Fyp, said: “The idea behind the development of Fyp is to bridge the financial literacy gap among teenagers. Often people struggle to manage personal finances when they start with their job, considering lack of awareness of banking system and financial instruments. We at Fyp focus towards growing financially responsible kids by giving them 360° exposure of financial management concept from an early stage. Our aim is to make this concept as part of the school curriculum. We have witnessed a phenomenal engagement of hundred K plus users on the app within 10 days of the launch especially from tier-2 and tier-3 cities.”

Arvind Ronta, Head – Products, India and South Asia, Visa, said, “Fintechs in India are innovating for the new-age customer, more niche segments and different use cases. We are pleased to partner with Fyp to power one such innovation – India’s first Holographic card. With its unique, numberless card face and holographic patterns, youngsters can make secure card payments in style. The easy onboarding and app interface also gives them quick access to a virtual prepaid Visa card without having to wait for the physical card to reach them.”

NFC-enabled card

With simple user interface, teenagers and parents can complete their on boarding journey within 60 seconds with the help of Aadhaar cards for KYC. Both children and parents get Fyp virtual prepaid card to do all online transactions. Moreover, there is an option to order NFC-enabled physical prepaid card for offline transactions on the payment of a one-time subscription fee.

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Mastercard ban fallout: YES Bank partners with Visa for credit cards

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Private sector lender YES Bank on Monday announced that it has partnered with Visa to offer credit cards to its customers on the payment platform.

The private sector lender is also in the process of completing technology integration with NPCI and plans to issue Rupay branded credit cards in due course, it said in a statement on Monday.

YES Bank earlier had an exclusive tie up with Mastercard. However, its credit card issuances had been impacted after the Reserve Bank of India barred Mastercard from onboarding new customers on its domestic card network.

“With the partnership, the bank commences issuance of select credit card variants, consumer as well as commercial, on Visa’s payment network – the transition has been achieved within a record time of less than 60 days, ensuring ease for customers across segments,” YES Bank said on the tie-up with Visa.

Nine card variants

The suite consists of nine credit card variants on the Visa platform that service all segments – consumer cards, business cards, and corporate cards.

Also read: RBL Bank credit cards go live on Visa

Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES Bank, said, “Our partnership with Visa adds a new dimension to the bank’s sustained efforts in transforming and elevating end-to-end credit journeys for our customers. “

YES Bank is the second lender after RBL Bank to have announced a partnership with Visa in recent days.

Sujai Raina, Head – Business Development, India, Visa, said, “We are delighted to partner with YES BANK to launch an expansive suite of Visa solutions for their customers. At a time when consumers are turning to credit offerings for daily as well as discretionary spends, we are now extending an already strong relationship with the bank – across debit, digital and acceptance solutions – to a wide range of credit offerings.”

YES Bank, which has been ambitious about onboarding new customers for credit cards, has 9,99,495 credit cards outstanding by July-end.

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HDFC Bank, Paytm set to launch co-branded credit cards in Oct, BFSI News, ET BFSI

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HDFC Bank and Paytm have entered into a partnership to launch a range of credit cards, powered by global card network Visa.

The launch is planned for next month, amid the the festive season, to tap into potentially higher consumer demand for credit card offers, EMIs and Buy Now Pay Later options. The full suite of products will be on offer by the end of December, the companies said in a joint press release.

The launch will mainly target millennials, business owners and merchants, and will introduce business credit cards for merchant partners from smaller cities.

The cards will be customised to meet demands of retail customers, from new-to-credit users to affluent users, and offer rewards and cashback, it said.

Paytm has a reach of over 330 million consumers and 21 million merchants, while HDFC Bank has over 5 million debit, credit and prepaid cards, and serves 2 million merchants through its offerings.

This development comes after the Reserve Bank of India lifted its new credit card issuance ban on HDFC Bank, which was imposed for over eight months as a penalty for frequent technical glitches. After the ban was lifted, the bank said it will ‘come back with a bang’, and has aggressive plans to regain lost market share.

Currently, Paytm has a tie-up with global lender Citi, under which co-branded credit cards are issued.



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Credit card issuances, spends see sharp uptick as festive season nears, BFSI News, ET BFSI

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Credit card firms are witnessing a sharp rebound in new card issuances and spends as lockdowns and restrictions ease across geographies.

On a year to date basis, the credit card industry witnessed a sharp improvement in spends, albeit on a marginally lower base in July. New card sourcing picked up momentum, supporting Cards-in-Force (CIF) growth of 10% YoY. In July 2021, the business volumes grew by 38% year on year, which was aided by the increasing shift towards online spending. Spends grew a robust 78% YoY. The new customer additions have shown an improvement in MoM and are expected to improve further thus aiding CIF growth.

ICICI Bank

Amongst the private banks, ICICI Bank continued to remain a clear outperformer registering a growth of 23%/145% YoY in CIF/Spends on a YTD basis. This resulted in the market share improvement of 190/503bps YoY in CIF/Spends to 17.7%/18.4% respectively. New card additions were the highest for ICICI at 655,000 during this fiscal

SBI Cards

SBI Cards picked up momentum with new card additions of 198,000 being the highest in the past 16 months, resulting in a CIF growth of 14% YoY. During YTDFY22, spends grew by 68% YoY, supported by a lower base a year ago. July 21 business volumes are encouraging and with the COVID 2.0 impact waning, the growth momentum is likely to sustain. Business volumes remained strong growing at 40% YoY in July 2021 and 46% on a YTD basis.

HDFC Bank

While HDFC Bank remains the market leader with a 20%+ market share in CIF/spends each, it continued to underperform as the credit card vertical was impacted due to the RBI’s restrictions on new card sourcing. However, with the RBI permitting the issuance of new cards, the company is expected to improve its performance. On a YTD basis, the performance remained muted with CIF remaining flat YoY and spends registering a growth of 60%, favoured by a lower base. The bank’s customer base came down by 222,000 customers in YTDFY22.

AU Small Finance Bank

AU Small Finance Bank, a new entrant in the credit card space since November 2020 has witnessed a strong pick-up (albeit the low base) since the commencement of the business. While the bank holds a negligible market share in terms of CIF/Spends which currently stand at 0.04/0.02% respectively on a YTDFY22 basis, increasing traction in the credit cards vertical would aid revenue streams for the bank.

The outlook

“The relaxations in the Covid related lockdowns and a gradual pick-up in the economic activities have aided a strong revival in spends, new sourcing, and business volumes in July 21. The forthcoming festive season will lend further support to the picked-up momentum in the spends and new customers sourcing. However, a possible Covid 3.0 remains a key risk. We continue to believe that Citi Bank’s exit from the credit cards business along with the domestic corporate loan recovery cycle yet to pick up, provides good growth opportunities for the credit cards business, supported by improving macro-conditions,’ Axis Securities said in a note.



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Which is better for you?, BFSI News, ET BFSI

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Up until a few years ago, buy now, pay later meant using one’s credit card for purchases. However, in the past few years, we have seen banks, e-commerce companies and even fintech players offer schemes for shoppers called Buy Now, Pay Later (BNPL). The BNPL is a financing option that allows shoppers to make purchases and pay for them at a future date with an interest-free period.

So, how does buying something using a credit card differ from using the Buy Now, Pay Later Scheme? Which one is the more cost-effective method of financing purchases? Read on to find out.

Where BNPL is similar to the credit card
Just like credit cards come with interest-free credit period, most of the BNPL lenders also offer credit free period on these schemes. A credit card gives you the option to convert your purchase into equated monthly instalments (EMIs) spanning over several months, mostly up to 12 months (sometimes for longer, like three years). Similarly, you can also get this facility to covert the payment into EMIs (often for a short period) from BNPL lenders at the time of purchase. There are alsoBNPL lenders that offer the option to pay through EMIs for longer tenures like 3 months to 12 months. However, do keep in mind that not all BNPL lenders offer the option to convert the payment into EMIs. So, do check with the lender or read through the terms and conditions to find out.

How they differ in their interest free credit period
While credit cards typically come with an interest-free credit period of up to 45 days, under BNPL the interest-free credit period is for mostly up to 15 days. However, certain BNPL lenders now offer up to 45 days of interest-free period. In fact, some ever offer longer interest-free periods. For instance, Uni, a BNPL lender, providers its consumers using its Paylater card an interest free credit period of 3 months.

The credit that you can get through BNPL
BNPL Lender Initial Credit* Interest Free Period
Flipkart Pay Later Rs 10,000 up to 35 days
Amazon Pay Later Rs 10,000 up to 45 days
HDFC Bank FlexiPay Rs 1000 – Rs 60,000 up to 15 days
ICICI Bank Paylater Rs 5000 – Rs 20000 up to 45 days
Lazypay Pay Later Rs 500 – Rs 9999 Up to 15 days
Mobikwik Zip Rs 500 – Rs 30000 Up to 15 days
* For one month

Which is more costly: BNPL or the credit card?

Fees: While some credit cards are free, i.e., they don’t have any costs attached, many come with charges like joining fee and annual fee, which can be on the higher side for the more premium cards. Similarly BNPL options come with and without such fees. Bank-led BNPL typically do not charge a processing fee for joining which is often charged by other players.

Interest rate: In the case of BNPL schemes, the interest is charged only when you opt for longer duration of repayment much beyond the interest free credit period. As far as interest rate is concerned the rate charged by bank-led BNPLs appears to be lower compared to such schemes offered by fintech players.

For instance, HDFC Bank charges Rs 70 as interest for a period of 30 days on a purchase of Rs 3,000. If you calculate the annual interest rate it is 28%. Whereas the maximum interest of many fintech players is around 2.5% a month which is 30% per annum. For example, Lazypay has a maximum interest rate of 28% while CASHe and Kissht have maximum interest rate of 30%.

What about interest rate charged on credit card purchases? It is not a secret that credit card interest rates are among the highest of any type of loans, be it secured or unsecured. The revolving credit on a credit card is often 3% to 3.5% monthly which comes out to be 36-42% annually. However, there may be some high-risk borrowers where BNPL lenders may also charge similarly high rate of interest.

Also Read: Watch out for these costs in Buy Now, Pay Later schemes

Difference in eligibility criterion
Not everyone applying for a credit card will get one as card companies and banks decline many applicants who don’t meet their strict eligibility criterion. However, most of these consumers can get the BNPL option quite easily.

“Today, BNPL has become a convenient payment option among young consumers who may not have access to credit cards or are looking for a better payment experience. Consumers can create a BNPL account instantly without much hassle whereas credit card application is a tedious process,” says Anup Agrawal, Business Head, LazyPay, a BNPL lender.

There are many consumer segments such as self-employed and lower income that are not preferred by credit card providers, and these are the consumers that many BNPL lenders reach out to.

However, do keep in mind that the bank-led BNPL option is not freely available to all applicants. For instance, only pre-approved current account and savings account customers of HDFC Bank are eligible for its FlexiPay facility. PayLater by ICICI Bank is available to a set of customers on an invite- only basis. The customers for which the facility is available will receive the invite pop-up when they log into Pockets wallet, iMobile or Internet Banking.

Credit card offers higher credit than BNPL
For BNPL, the overall shopping usage on these platforms is restricted to an aggregate of Rs 60,000 in a year as the amount of loan sanctioned using the OTP-based KYC cannot exceed Rs 60,000 in a year without completing the full KYC according to RBI rules. If your requirement is bigger, then you may either must go for full KYC or look for other modes of funding.

“It is advisable to opt for personal loans if the borrower need a loan for higher amounts, BNPL is a preferred product if you are looking to finance small-ticket items while shopping online,” says Yogi Sadana, CEO, CASHe, an instant lending fintech player. Though some of the BNPL players offer higher limit typically in the form of a personal loan, however, not all BNPL borrowers will be eligible for higher personal loan limit.

When it comes to credit card, if you have a pre-approved higher limit then you can always go for bigger purchases and expenses. Credit cards also offer the facility to swipe above the credit limit though it comes at higher cost and can have adverse impact on credit score. Click here to know more

Both offer good bargain in their specific segments
While a credit card works universally, however, each credit card may not be able to strike a deal with all merchants at all times. Based on your shopping preferences you may prefer a particular merchant for the bulk of your budget. So, there is a high chance that the BNPL option of the merchant you are shopping with may offer better bargain than what your credit card may offer.

However, sometimes the reverse may happen. If a credit card provider is offering a cashback on certain products on a particular platform, then you will be better off by using your credit card as it will not only give the usual credit free period but it will also reward you with the additional cashback.

BNPL offers instant and easier access than a credit card
At the time of making online purchases, filling up your credit card details and going through the multiple levels of authentication often requires a lot of effort. This is where BNPL scores in terms of ease of access as you are ready with one authentication step or with one virtual UPI ID followed by one time authentication.

Another area where the credit card loses points is the application stage — once you apply for your credit card it may take anywhere between 2-3 weeks for you to finally get the card. However, the status of approval for BNPL credit line is known almost instantaneously. “The BNPL offering from CASHe helps a borrower to make purchases for as little as Rs 1,000 with zero cost EMIs. Also, for BNPL, the account can be created quickly, and money can be accessed within minutes,” says Sadana.

“There are some use cases where customer uses our BNPL service even when credit is available – these come down to ease of use, transaction speed and the fact that BNPL offering (within grace period) is free,” says Krishnan Vishwanathan, CEO & Founder, Kissht an instant lending fintech player.

Credit card has better universal acceptance than BNPL
Most of the e-commerce platforms and other merchants are also trying to promote their inhouse or partner’s BNPL option. Flipkart offers the pay later payment option through its financial arm Flipkart Advanz Services. Amazon Pay EMI has been re-branded to Amazon Pay Later. Amazon offers this facility through its lending partners like Capital Float or IDFC FIRST Bank. So, if you get the BNPL facility of one such lender then it may remain more specific to that platform.

And since the market is so fragmented with everyone wanting to get into the lending business, depending upon the preference and interest, merchants generally onboard only a select set of BNPL fintech players. This is why only few BNPL will have synchronised visibility at the payment window of the merchant. Unless it is a UPI-based BNPL funding it is difficult for all BNPL fintech lenders to have wider acceptability.

Credit cards, on the other hand, work on all platforms and have biggest reach when it comes to payment acceptance.

What you should do?
It is always better to compare the total cost of finance before going zeroing in on a lender. If you have a credit card then you automatically have the credit free period so your decision on whether to go for BNPL or not, will depend upon the attractiveness of the deal – the charges, interest rates and so on. So, whoever offers the better deal you can go with them. If it comes to purchase on EMI of longer duration, then there are chances that your credit card may offer better rate than BNPL which you can always check and decide.



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Mastercard ban boosts Visa’s biz, BFSI News, ET BFSI

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Mumbai: Visa is consolidating its leadership in the Indian credit card market with most issuers who had partnered with Mastercard earlier signing up with it to continue issuing credit cards.

Shares of RBL Bank, the latest to sign up with Visa, rose over 2% on Tuesday after the private lender announced that it has signed up with Visa to issue credit cards. RBL has a 5% share of the Indian credit card market, which is disproportionate to its size due to its partnerships for co-branded cards, particularly the one with Bajaj Finserv.

“We would like to thank Visa as well as Finserv, our technology partner, for enabling this journey. With this launch, we are confident of meeting our annual plan of issuing 1.2-1.4 million credit cards in FY22,” said RBL Bank head (retail, inclusion & rural business) Harjeet Toor.

Like RBL Bank, Yes Bank and Federal Bank have said that they will start issuing Visa credit cards. Both private lenders have said that they would also be issuing RuPay credit cards.

What will help Visa gain more market share is the lifting of the ban on HDFC Bank from issuing credit cards. The embargo on HDFC Bank on issuing cards was lifted soon after Mastercard received a ban from RBI for not adhering to norms that require customer data to be stored only in India. HDFC Bank is the largest issuer of credit cards in the country and the lifting of the ban is expected to spur pent-up demand from its customer base.



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RBL Bank | Mastercard ban: RBL Bank restarts credit card issuances with rival Visa, BFSI News, ET BFSI

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Two months after getting hit by the regulatory ban on Mastercard, private sector lender RBL Bank on Wednesday restarted credit card issuances on rival Visa‘s payment network.

The Reserve Bank of India had banned Mastercard from issuing any new cards on July 14 this year for not complying with data localisation requirements. The move had hit a slew of lenders, including RBL Bank, which was fully dependent on the American payment company for its credit card business.

RBL Bank said it signed up with Visa on July 14 itself, and the technology integration was achieved in record time to restart new issuances.

Its head for retail business thanked Visa and technology partner Fiserv, and exuded confidence of meeting its target of issuing 12-14 lakh credit cards in FY22.

Visa’s head of business development for India Sujai Raina said the company aims to enable digital payments and help customers avail credit offerings from issuers with ease.

Credit cards contribute 37.5 per cent of the retail book for the lender, which has a 5 per cent market share in the segment. Its credit card book had grown 17 per cent to Rs 12,039 crore as of June, and had 30.69 lakh cards outstanding as of July.

The bank in its guidance had said that by mid-September, it will restart issuances and hoped to do 1 lakh cards a month on average.

The RBL Bank scrip was trading 2.42 per cent up at Rs 179.60 a piece on the BSE at 1252 hrs, as against gains of 0.59 per cent on the benchmark.



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