Technology, collaborations, personalisation will drive customer experience, say top bankers, BFSI News, ET BFSI

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Zuzar Tinwalla and Charu Mathur were part of a fireside chat, moderated by Amol Dethe, Editor, ETBFSI.

BFSI companies have been undergoing rapid digitisation for some years now. While many organisations had already been at the forefront in digitisation, the COVID-19 pandemic further amplified this adoption of new technologies.

“Pandemic has presented us with both difficulties and opportunities,” said Zuzar Tinwalla, COO-India & South Asia, Standard Chartered Bank at a fireside chat of ETBFSI Converge, titled ‘Crafting Tailor Made Products for Customers’.

Customer centric models

“Earlier, technologies were designed by keeping the internal processes guidelines and efficiency in mind, but that’s no longer the reality. Now, to be relevant, you have to keep the customer’s needs in mind.” he said, while elaborating on digitisation and how banks are catching up with it.

Charu Mathur, CDO & Head-Business Strategy of IndusInd Bank, adding to this, explained how banks have to be customer centric and not just process centric.

Technology, collaborations, personalisation will drive customer experience, say top bankers

“It is extremely important for us now to understand our clients very deeply and keep our ears close to them,” she added.

Zuzar Tinwalla and Charu Mathur were part of a fireside chat, moderated by Amol Dethe, Editor, ETBFSI.

Adopting technology: Data science, AI & ML

Banks are rapidly adopting new technologies like data and analytics, AI & ML, bots and robots. Tinwalla said, “ Anything more than 90 days is now considered obsolete.”

“We are investing capabilities in building the basic data foundation, and that’s a very critical function as you go along. And then sitting on top of that, you need an intelligent modeling capability or a data science function as we call it. Leveraging machine learning and artificial intelligence, and connecting dots and making logical sense out of it is important. And then at the top, you need a delivery mechanism,” said Mathur.

Although AI will progress, it will never replace human intelligence, Tinwalla said. “What is going to be appropriate for the organisation is still a human decision,” Zuzar added.

What does the future look like?

The panelists agree that many collaborations with fintechs are going to be witnessed in the coming years.

“There’s a lot to learn from fintechs,” said Tinwalla, while explaining how fintechs complement and compete with banks.

Technology, collaborations, personalisation will drive customer experience, say top bankers

On the innovation front, Mathur said, “Personalisation aspect will play a major role in driving customer experience. We see brands like Amazon and Netflix doing it quite well. I think more and more banks will probably start delivering something on the personalisation aspect, and demonstrate their ability of understanding the customer much deeper than what we do today.”

Furthermore, she believes that composable systems, which are completely API native to the core, will allow the banks to create products and services completely tailor made to a client’s unique requirements.



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SBI CIO Pandey, BFSI News, ET BFSI

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FinTechs and banks are not competitors, they are collaborators creating an ecosystem that ensures customers are getting the best of what they deserve, said Ravindra Pandey, deputy managing director and chief information officer of State Bank of India.

“We assume that fintechs have the idea, while banks have the data and trust, and both are working on how to marry these three into the absolute product,” said Pandey at a fireside chat with Amol Dethe, Editor, ET BFSI, at the 2nd edition of ET BFSI Converge.

Shedding light on how banks onboard fintechs, he said that the basic model of engagement is to nurture fintechs by having an independent technical evaluation committee, a team of bankers to evaluate the concept of the idea, handhold in journey of engagement, among refinements. Additionally, the bank year marks a certain amount of money for fintechs to develop their products.

No fixed benchmark

“There can’t be a fixed benchmark for a fintech company to be able to collaborate with banks, since by nature, they represent doing things in a new and better manner. The engagement can vary from reactive sourcing, where the fintech approaches the bank or organizing talent hunts like hackathons,” Pandey said.

Highlighting the success and the extent of these collaborations, he said that since 2017, by collaborating with Singzy, there are now 11 fintechs working with SBI to create value for themselves, the bank and the ecosystem. “SBI is going all out, for instance, we are now tying up with an agriculture based fintech, and based on the satellite imagery, we can finance the consumer by knowing all about the land, which crop is what, what is the right bet etc. These are the new and fresh ideas that banks are willing to explore today,” he said.

FinTechs have ideas while banks have data, trust: SBI CIO Pandey

According to Pandey, doing business with fintechs does not necessarily mean creating a new asset or a product, but improving the operational efficiency is also a major reason to collaborate. He is of the strong opinion that banks when interacting with fintech firms need to carefully listen and understand their ideas in order to start brainstorming about how to fit it into the bank’s scheme of things. “Bank’s can’t expect fintechs firms to tell them where their ideas will work and if they do, they are no more fintechs but technology companies,” he added.

Challenges faced by larger banks in collaborating with FinTechs

“Banks are no more averse to receiving news ideas, we have been here for more than 200 years and the time speaks for itself we continuously evolve outside challenges. Initial challenges due to the rules and regulation have to be there since banks are depository of the public trust and money and they cannot just whittle it away without being thorough,” Pandey said.

There are four major obstacles that might occur, first one being the resource constraints because fintechs while initiating the journey usually think that a three man team can work on the project only to realize later that they need more hands on the job. Secondly, the discontinuous nature of fintechs might become problematic, because banking is a business where if invested and integrated in the system, continuity becomes important, Pandey highlighted.

“In today’s world, no idea or technology can be built in isolation. So if their product and services are not customizable, it creates a problem. The fourth problem, which may be very peculiar to larger banks like SBI, is the scale. Sometimes the case is that we like the idea, but when it comes to our scale of operations, it falters,” he said.



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