BEST pushes for e-payments to save environment, BFSI News, ET BFSI

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MUMBAI: More than 31,000 electricity consumers in island city have switched to digital payments in the past two months, with a total number of such consumers going over 6.6 lakh on Thursday, announced BEST general manager Lokesh Chandra.

This is 63 per cent of the total consumer base in Mumbai and a paperless, e-payment system is good for the environment, he said.

“We provide a discount of Rs 120 annually (Rs 10 a month) to consumers across island city if they opted for e-bill. The response has been overwhelming and more than 31,000 opted for the scheme,” Chandra said.

He further said that soon, BEST consumers can walk into any SBI branch and pay the bill by cash or cheque.

“We are also encouraging digital payment in a big way. There is a discount of 0.25 per cent of the total bill max Rs 500 for making an online payment. This includes miBEST app, payment on www.bestundertaking.net, Net Banking, credit card, debit card, Paytm, BHIM, Google pay and Amazon pay etc,” he said.

Besides, there are special incentive schemes for consumers who pay digitally regularly and at the same time, opt for e-bills for at least a year.

Such consumers will be rewarded by way of drawing lottery, and winners will get attractive rewards, he said, adding that the list of winners will be announced this month.

“The initiative is not only environment friendly, but also ensures timely and reliably receipts of bills to consumers,” he said.

Nearly 40 per cent of consumers with a majority in slum areas will be a big challenge as they may take time to switch from paper bills to digital, but BEST wants to persuade them too.

The BEST spends Rs 7.66 per paper bill every month, and so giving a Rs 10 discount per bill every month means incurring losses of Rs 2.44 per bill. This comes to Rs 3 crore losses annually for all consumers.

“We are willing to bear the losses for a paperless system as it helps save our trees,” he added.



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Millennial users want Netflix, Amazon experience in broking apps, says brokerage honchos, BFSI News, ET BFSI

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The pandemic has forced the brokerage industry to reassess all the business models and their respective go-to-market strategies, which is leading to either an extreme or a moderate disruption, said Bhawna Agarwal Country Head, India – Strategy & Growth, Enterprise Group, HPE India.

“One common theme across all business adoption or acceleration of digital is that it has become completely pervasive. So, all across the section of clients for us, especially the stock brokers, we’re adopting this fast digital way of interacting as well as investing,” she said at the panel discussion on Brokerages Fighting Disruption Digitally at ETBFSICXO

Rising expectations

Sandeep Bhardwaj, CEO, IIFL Securities feels that after using Netflix or Amazon, people don’t differentiate between a banking application or a broking application. “They feel like a broking apps should be like that. This is where it becomes challenging for any brokerage to bring that experience. UI, UX gives millennial users an experience of their taste,” he said.

Millennial users want Netflix, Amazon experience in broking apps, says brokerage honchos
The whole ecosystem we’re working on for catering to the needs of the new generation needs everything to be faster, quicker, better and simpler, said Jaideep Arora, CEO, Sharekhan.

“Our entire digital platform team has an average age of 26 years, so when they know for whom they are making a product, they end up creating the same scenario for them. So that is what we are trying to do to get that seamless experience,” Bhardwaj of IIFL Securities said.

Millennial users want Netflix, Amazon experience in broking apps, says brokerage honchos
A lot of data is being used to really understand how we give the right advice to the right customer in the best manner possible. So basically there’s a digital innovation happening in the account opening onboarding process, said Arora.

“Mixing behavioural science with the technology to leverage is what the entire solution is all about at the end of the day. How we create a user experience, leveraging AI and ML will define the user lifecycle throughout his life,” said Bhardwaj.

Collaboration with FinTechs

Digital is all about collaboration with FinTechs. Rather than building everything in-house and spending money, it’s all about collaborative work. So it becomes far easier to implement those solutions which are readily available, says Bhardwaj.

Having a very collaborative opensource and working with FinTechs and even smart customers and coming with a lot of solutions can help the whole system, and it will be a win-win across the industry, said Arora of Sharekhan.

Millennial users want Netflix, Amazon experience in broking apps, says brokerage honchos
“In this ecosystem, the learning is that you are not alone, you have to collaborate with FinTechs, you need to have rich API’s, engage with other partners and customers as well. You have to cover all aspects of digital transformation at all levels and really immerse into it, and then you truly grow. This is what our belief is,” he said.



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For bank regulators across the world, tech giants are now too big to fail, BFSI News, ET BFSI

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More than a decade on from the financial crisis, regulators are spooked once again that some companies at the heart of the financial system are too big to fail. But they’re not banks.

This time it’s the tech giants including Google, Amazon and Microsoft that host a growing mass of bank, insurance and market operations on their vast cloud internet platforms that are keeping watchdogs awake at night.

Central bank sources told Reuters the speed and scale at which financial institutions are moving critical operations such as payment systems and online banking to the cloud constituted a step change in potential risks.

“We are only at the beginning of the paradigm shift, therefore we need to make sure we have a fit-for-purpose solution,” said a financial regulator from a Group of Seven country, who declined to be named.

It is the latest sign of how financial regulators are joining their data and competition counterparts in scrutinising the global clout of Big Tech more closely.

Banks and technology companies say greater use of cloud computing is a win-win as it results in faster and cheaper services that are more resilient to hackers and outages.

But regulatory sources say they fear a glitch at one cloud company could bring down key services across multiple banks and countries, leaving customers unable to make payments or access services, and undermine confidence in the financial system.

The U.S. Treasury, European Union, Bank of England and Bank of France are among those stepping up their scrutiny of cloud technology to mitigate the risks of banks relying on a small group of tech firms and companies being “locked in”, or excessively dependent, on one cloud provider.

“We’re very alert to the fact that things will fail,” said Simon McNamara, chief administrative officer at British bank NatWest. “If 10 organisations aren’t prepared and are connected into one provider that disappears, then we’ll all have a problem.”

The EU proposed in September that “critical” external services for the financial industry such as the cloud should be regulated to strengthen existing recommendations on outsourcing from the bloc’s banking authority that date back to 2017.

The Bank of England’s Financial Policy Committee (FPC) meanwhile wants greater insight into agreements between banks and cloud operators and the Bank of France told lenders last month they must have a written contract that clearly defines controls over outsourced activities.

“The FPC is of the view that additional policy measures to mitigate financial stability risks in this area are needed,” it said in July.

The European Central Bank, which regulates the biggest lenders in the euro zone, said on Wednesday that bank spending on cloud computing rose by more than 50% in 2019 from 2018.

And that’s just the start. Spending on cloud services by banks globally is forecast to more than double to $85 billion in 2025 from $32.1 billion in 2020, according to data from technology research firm IDC shared with Reuters.

An IDC survey of 50 major banks globally identified just six primary providers of cloud services: IBM, Microsoft, Google, Amazon, Alibaba and Oracle.

Amazon Web Services (AWS) – the largest cloud provider according to Synergy Group – posted sales of $28.3 billion in the six months to June, up 35% on the prior year and higher than its annual revenue of $25.7 billion as recently as 2018.

While all industries have ramped up cloud spending, analysts told Reuters that financial services firms had moved faster since the pandemic after an explosion in demand for online banking and emergency lending schemes.

“Banks are still very diligent but they have gained a higher level of comfort with the model and are moving at a fairly rapid pace,” said Jason Malo, director analyst at consultants Gartner.

Regulators worry that cloud failures would cause banking systems to fall over and stop people accessing their money, but say they have little visibility over cloud providers.

Last month, the Bank of England said big tech companies could dictate terms and conditions to financial firms and were not always providing enough information for their clients to monitor risks – and that “secrecy” had to end.

There is also concern that banks may not be spreading their risk enough among cloud providers.

Google told Reuters that less than a fifth of financial firms were using multiple clouds in case one failed, according to a recent survey, although 88% of those that did not spread their risk yet planned to do so within a year.

Central bank sources said part of the solution may be some form of mechanism that offers reassurance on resilience from cloud providers to banks to mitigate the sector’s aggregate exposure to one cloud service – with the banking regulator having the overall vantage point.

“Regardless of the division of control responsibilities between the cloud service provider and the bank, the bank is ultimately responsible for the effectiveness of the control environment,” the U.S. Federal Reserve said in draft guidance issued to lenders last month.

FINRA, which regulates Wall Street brokers, published a report on Monday ahead of potential rule changes to ensure that using the cloud does not harm the market or investors.

Being able to switch cloud providers easily when needed is, however, a task that is more easily said than done and could introduce disruptions to business, the FINRA report said.

Banks and tech firms contest the suggestion that greater adoption of the cloud is making the financial system’s infrastructure inherently riskier.

Adrian Poole, director for financial services in the United Kingdom and Ireland for Google Cloud, said the cloud can be more effective in bolstering a bank’s security capabilities than by building it in-house.

British digital lender Zopa said it had moved 80% of its transactions to the cloud and was working to mitigate risks. Zopa Chief Executive Jaidev Janardana said the company was also deliberately leaning on tech firms’ expertise.

“Cloud providers invest a lot of resources in security at a scale that few individual companies could manage,” he said.

Google’s Poole said the company was open to working more closely with financial regulators.

“We may one day see regulators pulling data on demand from regulated banks with cloud-enabled application programming interfaces (APIs), instead of waiting for banks to periodically push data at them,” he said.

NatWest’s McNamara said the bank was collaborating closely with tech firms and regulators to mitigate risks, and had put alternative services in place in case things went wrong.

“The buck stops with us,” McNamara said. “We don’t put all our eggs in one basket.”

One problem, though, is that not all banks have a full understanding of the risks to resiliency that could come with a wholesale shift to the cloud, said Jost Hoppermann, principal analyst at Forrester, particularly the smaller lenders.

“Some banks do not have the necessary know-how,” he said. “They think doing this will vanish all their problems, and certainly that isn’t true.”



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Smallcase raises $40 million from Amazon, others, BFSI News, ET BFSI

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Fintech startup smallcase Technologies has raised $40 million in series C round led by Faering Capital with participation from Amazon and billionaire Azim Premji’s Premji Invest at an undisclosed valuation.

With this, the total capital raised by smallcase has crossed $60 million, the Bengaluru-based startup said on Wednesday.

The round marked the first investment by Amazon in a wealth management fintech in India. The US technology major made the investment through its $250-million early stage tech fund Amazon SMBhav Venture Fund (ASVF) launched in April.

The round also saw participation from existing investors including Sequoia Capital India, Blume Ventures, Beenext, DSP Group, Arkam Ventures, WEH Ventures, HDFC Bank Group and Utpal Sheth, chief executive of Rare Enterprises.

Sameer Shroff, cofounder and managing director of Faering Capital, will join the board of smallcase once the transaction is closed.

“Globally, we have seen a trend of increased retail participation in equity markets and in India smallcase is pioneering digital access for retail investors through their innovative products and channel partnerships,” Shroff said.

The newly infused capital will be used to launch a wider suite of investment products for retail investors as well as enhancing the platform and its capabilities, the Bengaluru-based company said in a statement.

“The last two years have seen remarkable interest from Indian retail investors in the equity markets, and we are inspired to see smallcase become the primary gateway to stocks and ETFs for millions of new investors,” said Vasanth Kamath, founder and CEO of smallcase.

Founded in 2015 by Kamath and fellow IIT-Kharagpur alumni Anugrah Shrivastava and Rohan Gupta, smallcase specialises as an investment ecosystem of over 250 businesses in the capital markets space including brokerages, advisors, investment managers and digital wealth platforms.

“We are focused on expanding our offerings to cement smallcase’s position as the premier portfolio investing layer across asset classes for the retail investor and are excited to welcome our new investor partners with extensive experience in scaling technology and financial services businesses,” Kamath said.

Since Bengaluru-based startup’s Series B raise of $14 million in September 2020, its user base has doubled to cross 3 million and the volumes transacted have grown 2.5x to Rs 12,500 crore, the company said in its media statement.

Amazon has previously invested in insurance player Acko General Insurance Ltd and credit provider Capital Float. ET reported earlier this year that the US tech major is in talks to close a funding round in neo-bank startup Open as well.

“We are excited to partner with smallcase in their journey to offer innovative consumer investment products,” an Amazon spokesperson said. “By increasing product selection and convenience, this will provide an additional channel for consumers to participate in the equity markets.”

India’s retail investment segment has seen considerable traction over the pandemic as low bank deposit rates and abundance of liquidity has helped indices gain rapidly even as fintech firms such as Zerodha, Groww, Upstox, and Paytm Money have witnessed significant growth on their respective platforms.



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WhatsApp brings new ‘payments backgrounds’ feature in India, BFSI News, ET BFSI

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Designed in partnership with the National Payments Corporation of India (NPCI), on the Unified Payment Interface (UPI), the payments feature on WhatsApp enables transactions with over 227 banks.

In a bid to strengthen its payment services offering in India, instant messaging platform WhatsApp has introduced ‘Payments Backgrounds feature on the platform.

“Built for India, this new feature is relevant, exciting, and memorable as it helps people easily convey a feeling along with sending money,” said a company statement on Tuesday.

Designed in partnership with the National Payments Corporation of India (NPCI), on the Unified Payment Interface (UPI), the payments feature on WhatsApp is an India-first, real-time payment system that enables transactions with over 227 banks, it said.

Manesh Mahatme, Director of WhatsApp Payments said: “WhatsApp is a safe space where people share their thoughts and feelings with their friends and family. With Payments Backgrounds, our effort is to bring excitement to everyday payments through WhatsApp and enable our users to express themselves if they wish, through a range of emotive themes denoting celebrations, affection, warmth or fun.”

“We believe that sending and receiving money is so much more than just a transaction. Often, it’s the stories behind the exchanges that are priceless. We look forward to creating more features and functionalities and continue making payments on WhatsApp an interesting and interactive experience,” he added.

Conversations around payments

Conversations involving payments are often imagined to be simply transactional. WhatsApp has created this thematic range of artful expressions to complement sending payments on birthdays, holidays, or for gifts and travel, the company said.

As per WhatsApp, the core idea of this feature update is to create a more personalised experience for the sender as well as the receiver by adding an element of expression when friends and family exchange money.

“Whether it is friends splitting the bill after a meal, sending money to near and dear ones as a token of your love or gifting your sister on the occasion of Rakshabandhan, payment backgrounds make sending money personal and brings alive the story behind every payment,” the statement said.

WhatsApp has been trying hard to make a mark in the already crowded online payments segment in India with strong incumbents including Paytm, Google Pay, PhonePe, Amazon Pay already having consolidated their position.



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What e-commerce co-branded credit cards offer

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If Covid-19 and the ensuing lockdowns have got you habituated to purchasing your essentials only online, there are specialised credit cards that can come handy. A few banks are issuing credit cards in partnership with popular e-commerce companies to attract more consumers especially in the post pandemic contactless world. The Amazon Pay ICICI Bank Credit Card and the Flipkart Axis Bank Credit Card are two such cards. These credit cards offer rewards on your online purchases in the form of cashbacks, discounts and reward points. E-commerce websites also provide extra offers to such cardholders on their select purchases. These are over and above the existing discounts, cashbacks, and reward points.

While your affinity to a select e-commerce platform might be a key criterion in deciding the credit card to opt for, there are also other parameters to consider. Here is a lowdown on a few of them.

Enrolment, fees

A registered Amazon Pay user, despite not being an existing customer of ICICI Bank, can easily apply for an ICICI Bank co-branded credit card entirely online using the video KYC facility. They can do so either on the bank’s website or mobile application or through the Amazon.in website or mobile app.

However, for a Flipkart Axis Bank credit card, you must have a current or saving account with Axis Bank apart from being a registered Flipkart user. That apart, the Axis Bank credit card also entails a joining fee of ₹500, while the Amazon Pay ICICI Bank Credit Card is free of cost.

The Amazon pay ICICI Bank card is a free lifetime credit card with no joining or annual fees whereas the Flipkart Axis Bank credit card charges an annual fee of ₹500 after the first year. This is, however waived if the annual spends on the card exceed ₹2 lakh.

On the amount overdue, while ICICI Bank charges an interest of 42-45.6 per cent depending on customer profile, Axis Bank charges 49.36 per cent per annum for amounts overdue on retail purchases and cash transactions. See the table for a comparison on other charges.

 

Benefits offered

The Flipkart Axis Bank credit card comes with a host of welcome benefits such as free vouchers, discounts and cashbacks on the first card transaction on Flipkart, Myntra, etc. and a free 15-month subscription to Gaana. There are no such benefits on enrolment in the case of the ICICI Bank credit card.

On the ICICI Bank card, customers earn 3 per cent reward points on card spends on Amazon (5 per cent for Amazon Prime users). Besides, one can earn 2 per cent reward points for spends on digital categories on Amazon.in such as bill payments, recharges, travel and movie bookings, and for payments to other Amazon Pay merchants such as Swiggy, Bookmyshow, and Yatra. For spends on any merchant location in the country where Visa cards are accepted, the card fetches you 1 per cent reward points.

Besides, the bank offers benefits mostly in the form of reward points. Each reward point is equal to one rupee and the reward earnings are credited directly to the Amazon pay monthly balance after the billing cycle.

The Axis bank card offers cashbacks that are directly credited in the credit card statement in the next billing cycle. The bank offers cashbacks such as 5 per cent of the spends on Flipkart, Myntra and 2GUD. On spends on other preferred merchants such as Swiggy, PVR and Uber, the bank offers 4 per cent cashback. On all other categories of merchant spends, the bank offers 1.5 per cent cashback.

While the ICICI Bank credit card offers 2 per cent reward points when you add money to your Amazon pay wallet, the Axis Bank card does not offer cashbacks for wallet loading transactions.

Fuel surcharge waiver

The banks also offer their existing customers other benefits such as discounts on dining in select restaurants. Besides, the Axis Bank credit card also gives its customers four free lounge accesses in select domestic airports every calendar year.

Both banks do not offer rewards points and cashbacks on fuel, EMI transactions (including purchases converted into EMI later) and gold purchases. However, the banks offer waivers on fuel surcharge – 1 per cent in the case of the Axis Bank credit card for transactions in the range of ₹400- 4,000 up to a maximum of ₹500 per month. In the case of the ICICI Bank credit card, only the existing bank customers get a waiver of 1 per cent on fuel surcharge payments on spends using the bank’s Amazon pay co-branded credit card.

(This is a free article from the BusinessLine premium Portfolio segment. For more such content, please subscribe to The Hindu BusinessLine online.)

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Survey, BFSI News, ET BFSI

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Banks are taking steps to mitigate risks from their increasing use of external cloud computing services, a survey by Harris Poll and Google Cloud said on Thursday.

The Bank of England and the Bank of France have expressed concerns about a lack of transparency in how banks rely on a “concentrated” number of outside cloud computing providers like Google, Microsoft and Amazon which are beyond the arm of the regulators.

Regulators are worried that reliance by many banks on the same providers could create systemic risk if one of the cloud companies were to go down.

The survey of 1,300 leaders in financial services from the United States, Canada, France, Germany, Britain, Hong Kong, Japan, Singapore and Australia showed that 83% were using the cloud as part of their primary computing infrastructure.

The bulk of the companies are also considering adopting a multicloud strategy, the survey said, which would allow a bank to switch to an alternative provider if there is an outage to avoid an interruption of services for customers.

“Based on the Harris survey, it is clear that financial institutions are taking actions to solve concentration or vendor lock-in concerns with 88% of respondents not currently using a multicloud strategy considering doing so in the next 12 months,” Adrian Poole, director for financial services in Britain and Ireland for Google Cloud, said.



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BIS, BFSI News, ET BFSI

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By Marc Jones

LONDON: Central banks and financial regulators urgently need to get to grips with the growing influence of ‘Big Tech‘, according to top officials from central bank umbrella group the Bank for International Settlements (BIS).

Global watchdogs are increasingly wary that the huge amounts of data controlled by groups such as Facebook, Google, Amazon and Alibaba could allow them to reshape finance so rapidly that it destabilises entire banking systems.

The BIS, in a paper led by its head Agustin Carstens, pointed to examples such as China where the two big tech payment firms Alipay and WeChat Pay now account for 94% of the mobile payments market.

China has already rattled its markets with a series of clampdowns https://www.reuters.com/world/china/no-gain-without-pain-why-chinas-reform-push-must-hurt-investors-2021-07-28 on top tech and e-commerce firms. Last November regulators torpedoed the public listing of Jack Ma’s fintech Ant Group and in the nine months since other tech giants and, lately, tutoring firms, have all faced scrutiny.

In many other jurisdictions too, tech firms are rapidly establishing footprints, with some also lending to individuals and small businesses as well as offering insurance and wealth management services.

“The entry of big techs into financial services gives rise to new challenges surrounding the concentration of market power and data governance,” the BIS paper https://www.bis.org/publ/bisbull45.pdf published on Monday said.

There was scope for “specific entity-based rules” notably in the European Union, China and the United States, it added.

“Any impact on the integrity of the monetary system arising from the emergence of dominant platforms ought to be a key concern for the central bank.”

Stablecoins – cryptocurrencies pegged to existing currencies such as Facebook’s Diem – and other Big Tech initiatives could be “a game changer” for the monetary system, the paper added, if the “network effects” of social media and e-commerce platforms turbo-charged their uptake.

It could lead to a fragmentation of existing payment infrastructures to the detriment of the public good. “Given the potential for rapid change, the absence of currently dominant platforms should not be a source of comfort for central banks,” the paper said.

It said they should anticipate developments and formulate policy based on possible scenarios where Big Tech initiatives are already reshaping payments and other parts of financial systems.

“Central banks and financial regulators should invest with urgency in monitoring and understanding these developments” it added. “In this way, they can be prepared to act quickly when needed.”



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Amazon denies any plans to accept Bitcoin as payments, but shows interest in cryptocurrency, BFSI News, ET BFSI

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NEW YORK: Amazon on Monday denied a report that the e-commerce giant planned to begin accepting Bitcoin payments by the end of this year, but acknowledged an interest in cryptocurrency.

City AM cited as unnamed insider as saying Amazon would start taking cryptocurrency, citing a recent job posting by the company for someone with digital currency and blockchain skills.

Contacted by AFP, an Amazon spokesperson said information in the story was “fabricated,” but that the company does have its eyes on the cryptocurrency sector.

“Not withstanding our interest in the space, the speculation that has ensued around our specific plans for cryptocurrencies is not true,” the spokesperson said.

“We remain focused on what this could look like for customers shopping on Amazon.”

Cryptocurrency values climbed on speculation that it might be accepted for Amazon purchases.

“We’re inspired by the innovation happening in the cryptocurrency space and are exploring what this could look like at Amazon,” the spokesperson said.

“We believe the future will be built on new technologies that enable modern, fast, and inexpensive payments, and hope to bring that future to Amazon customers as soon as possible.”

After dipping from early May to mid-July, Bitcoin briefly rose above $40,000 on Monday before losing ground. It was trading at $37,209 about 2300 GMT on Monday.

The cryptocurrency sector is known as a bit of a roller coaster ride for investors, and is being watched warily by authorities and regulators concerned about its lack of transparency.

Backlash by governments caused Facebook to scale back plans unveiled in 2019 for a global cryptocurrency called “Libra.”

The project, entrusted to an independent association, has shifted to fielding “Diem” stablecoins, a type of cryptocurrency whose value is based on select real-world currencies.

Amazon handles hundreds of billions of dollars in transactions annually, making it a huge marketplace for cryptocurrency to make a debut as legal tender.



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As shoppers go online, banking apps roll the red carpet, BFSI News, ET BFSI

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As the Covid wave ebbs and consumers step out for shopping online, banks are looking to grab a pie of their purchases.

Banks are setting up virtual marketplaces in their apps and tying up with e-commerce sites to facilitate and promote sales.

Private lender Axis Bank has an online marketplace called Grab Deals that offers exclusive deals for debit and credit cardholders.

The bank gave its debit and credit cardholders a flat 15 per cent cashback on partner e-commerce portals like Flipkart and Amazon as part of the ten-day ‘Grab Deals Fest’ which ended on July 4. The bank saw 10X surge in volumes during the festival.

The discounts are shared between the bank and the e-commerce major, and the bank does not want to do big bang shopping festivals and will continue with such deals regularly.

Axis festival

Axis Bank witnessed a jump in ordering from urban areas where e-commerce ordering is active and said that the ordering is across income segments. The products ordered can largely be called discretionary items.

Axis Bank launched the offer because it thought that the second wave is now receding and people are coming out of stressful times. The lender’s main focus was making as many customers avail of the offer rather than look at the GMV. , It aims to deepen the connect with customers through such schemes.

The discounts are shared between the bank and the e-commerce major, and the bank does not want to do big bang shopping festivals and will continue with such deals regularly.

Kotak Mahindra Bank app’s KayMall section directs customers to magazine subscriptions, travel and hotel bookings, e-commerce websites for grocery, fashion, appliances and electronics.

Why are banks doing it?

The second wave of the Covid pandemic has hit demand across the economy, with many analysts saying that private consumption has fallen in such a way that even staples have been hit. Even as the lockdown measures get eased, analysts say demand will take time to revive as income generation needs to come back first.

Usually, a lot of the e-commerce sales activity happens around festive season towards the end of the year, and there are reports saying the e-commerce players are expecting a subdued activity this year.

Banks are setting up virtual marketplaces in their apps and tying up with e-commerce sites to facilitate and promote sales.
Banks are setting up virtual marketplaces in their apps and tying up with e-commerce sites to facilitate and promote sales.

Apart from generating business for the banks, the promotion helps in customer stickiness and generating data which may help in further extending credit.



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