Product Review: Aditya Birla Activ Health policy is value for money

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Aditya Birla Health recently introduced Activ Health policy, an enhanced version of its existing policy with the same name. While the coverage in the policy almost similar to its older version, there are a few new features.

New features

The newly launched Activ Health (an improved version of the same policy) is a comprehensive indemnity health plan offering sum insured (SI) of ₹2 lakh to ₹2 crore. While the same SI range was offered in the earlier version as well, there are a few notable new features.

In this new Activ Health, room rent for all kinds of hospital rooms is covered up to the SI, similar to other indemnity health plans in the market. But in the previous version, co-pay was applicable. Another key feature that is unique to this new product is that the premium is waived, at the renewal, if the policyholder is diagnosed with a critical illness (once).

Also, in its earlier version of Activ Health, the policy offered about 30 per cent discount on premium for staying fit. Now, in the new version, 100 per cent premium can be adjusted with the health returns. But you as a policyholder should earn points (health returns) through accumulation of Active dayz. For instance, one Active dayz can be earned by 10,000 steps or more in a day or burning 300 calories or more in a day. So if you earn, say, 325 Active Dayz in a year by walking, then the entire health returns can be adjusted with premium payment. It also covers inpatient treatment under AYUSH that allows you to opt for Ayurveda, Unani, Siddha, and Homeopathy treatments which was not available in the previous version.

Both the old and the new policy covers for a few chronic diseases including hypertension, blood pressure and diabetes from day one. Under its chronic management programme which forms a part of the plan – where an individual has undergone a pre-policy medical examination and is found to be suffering from covered chronic conditions, then day one coverage is offered. In the earlier policy, however the hospitalisation came with a waiting period of 90 days. But in the enhanced version hospitalisation expenses for such diseases will be covered without any waiting period (90 days).

Other features of Activ Health plan include coverage for in-patient hospitalisation, OPD, recovery benefit (where the insurer pays fixed benefit for 10 consecutive days of hospitalisation due to accident), day care treatment (covered up to SI) and sum insured reload benefit and cumulative bonus benefits. The plan also provides coverage for Covid-19 and personal protective equipment (PPE) kit, gloves and oxygen masks. There is no co-pay for zone wise premium (policyholder pays premium as per the treatment cost prevailing in the city he/she resides) too for SI over and above ₹4 lakh.

Points to note

Activ Health’s reload feature offers to reinstate your SI even if it is partially or fully exhausted. But it is available only once during the policy year up to SI. But on the other hand, if you go for Activ Health’s Premiere variant, then this feature is available for multiple claims. Also, the pre and post hospitalisation expenses are covered for 60 days and 180 days respectively for this new plan unlike Aditya Birla Health insurer’s other product like Assure Diamond where it is 30 and 60 days respectively.

Also, another point to note is that, if an individual has taken a policy without medical examination (pre-policy medical check-up), but later finds that he/she has one of the chronic conditions, then the waiting period of 24 months applies. One should be aware that the pre-existing disease waiting period is between 36 and 48 months. But there are policies in the market with shorter waiting period including Digit Health Insurance’s Health Care Plus and ICICI Lombard’s iHealth Plus.

Keep in mind, that, policyholders have to undergo initial waiting period of 30 days.

Premium comparison

The new Activ Health is better compared to its previous version as also the insurer’s other plans like Assure Diamond. However, there are other products too in the market with more or less similar features. Max Bupa’s ReAssure plan is one such. For a 30-year individual, for a SI of ₹ 10 lakh, the premium works out to be ₹7690 (excluding tax) per year, while in Max Bupa’s ReAssure plan, the premium works out to be ₹7755 (excluding GST) per year.

Those in the previous version of Activ Health can be upgraded to the new version at the time of renewal. The premium too works out to be lower in the new version. Sample this, for a 30-yr individual, for ₹10 lakh SI, the premium works out to ₹7690 (excluding GST) but the premium for the same policy in its previous version is around ₹8307 (excluding GST).

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Aditya Birla Health Insurance offers mental well-being cost support

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Aditya Birla Health Insurance is offering customers mental health support in terms of counselling and consultation, apart from hospitalisation expenses, under its new comprehensive health insurance policy.

The move comes after the insurer’s experience with a mental health helpline for customers during the Covid-19 lockdown that registered a lot of interest and calls.

Also read: Is mental illness cover worth the money?

“Mental stress levels had gone up during the Covid-19 lockdown. People were at home, income levels in some cases were impacted, or just the pressure of dealing with so many things. So we started a mental helpline for our consumers free of cost. We were expecting not too many people to call because normally there is this taboo around that. But we were positively surprised that so many customers of ours actually use that facility,” said Mayank Bathwal, CEO, Aditya Birla Health Insurance, adding that they then decided to make it a part of the product offerings.

The insurer has recently launched a revamped version of its flagship product, Activ Health, which also offers customers access to mental counselling.

Under the facility, the customer can first call the helpline and talk to a counsellor and if the counsellor assesses that they need more detailed counselling support, then the product provides them that feature and they do not have to pay for it, Bathwal explained.

The insurer has tied up with Mpower, run by Neerja Birla, for counselling support.

“When we talk about mental health, the first thing is counselling support, and not necessarily anything to do with hospitalisation,” he pointed out, adding that the product not just covers mental health from a hospitalisation perspective but also includes mental counselling cost support.

Meanwhile, commenting on the health insurance sector, Bathwal said opportunities for the sector continue.

“It was already a very fast growing category. So my sense is that will continue. Covid has only increased the awareness level for health insurance, because people have realised that something like this can happen to any and everyone,” he said.

Between April and December 2020, Aditya Birla Health Insurance grew by 57 per cent with total gross written premium of ₹859 crore in the period.

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