Please refer to the captioned RFP, published on the Bank’s Website on June 21, 2021 inviting bids for selection of creative agency/agencies for RBI’s Public Awareness Campaign through MSTC Portal.
2. The following RFP clauses have been modified:
| S. No. |
Existing RFP Clause |
Revised |
| 1 |
Last date of submission of bids – July 12, 2021 at 1500 hrs |
The bid submission date and time is extended till July 15, 2021, 1500 hrs.
Accordingly, the date and time of opening of Technical Bid will be July 15, 2021 1600 hrs.
|
| 2 |
Annex A3 – Eligibility Criteria, Clause 9:
The minimum Gross Income from Advertising of the Bidder should not be less than ₹50 crore in each of the last three Financial Years (FY) i.e. F.Y. 2017-18, 2018-19 and 2019-20.
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Gross Income refers to turnover from advertising business.
The minimum turnover from advertising business is revised to ₹30 crore in each of the last three Financial Years (FY) i.e. F.Y. 2017-18, 2018-19 and 2019-20.
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| 3 |
Annex A3 – Eligibility Criteria, Clause 10:
The bidder should have carried out at least 5 creative jobs during the last two years in the 14 languages mentioned in the bid document.
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As proof of execution of work, bidders may submit documentary evidence regarding the creatives prepared by them in as many of the 14 languages as possible. They are also required to submit an undertaking that they can deliver the creatives in all 14 languages. |
| 4 |
Annexure A4 – Technical Evaluation, Clause 5:
List of advertisement campaigns with billing of more than ₹10 cr during last 3 years a. 3-5 campaigns b. 5-10 campaigns c. 11 and above campaigns
|
List of advertisement campaigns with billing of more than ₹10 crore per client, during last 3 years a. 3-5 clients b. 5-10 clients c. 11 and above clients” |
| 5 |
Earnest Money Deposit (EMD):
INR 30,00,000/- to be paid by way of Bank Guarantee (BG). The BG should be submitted along with part I of the bid.
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The EMD amount is revised to ₹10,00,000/- (Rupees Ten lakh only).
The bidders qualifying for MSME status and seeking exemption by providing documentary evidence in support of the MSME classification are exempted.
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| 6 |
Annex A3 – Eligibility Criteria, Clause 5:
Bidder should have full accreditation/registration/ membership with at least two of the following professional bodies: • The Indian Newspaper Society (INS) • Advertising Standards Council of India (ASCI), • Advertising Agencies Association of India (AAAI), • Directorate of Advertising and Publicity (DAVP), • Indian Broadcasting Federation (IBF).
Latest certificate / registration/membership/letter issued by the professional body
|
Bidder should have full accreditation/registration/ membership with at least one of the professional bodies mentioned in the list and provide latest certificate / registration/membership/letter issued by the professional body |
| 7 |
Annex A3 – Eligibility Criteria, Clause 11:
The bidder should have provided services to at least 5 PSU/Government/Public sector Banks /and/or ministries over the last 2 years. Client purchase orders and copy of experience certificate from such clients. For other PR assignments, especially corporate campaigns, etc., proof should be attached as part of the data sheet for evaluation as given in the tender document.
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The bidder should have provided services to at least three PSU/Government/Public sector Banks / Regulatory institutions and/or ministries over the last 2 years. |
| 8 |
Point 5 – Evaluation for presentation
1 Understanding of the brief of the campaign and translating it into an overall creative strategy – 30
2 Evaluation of creative approach(es) in Print/TV/ OOH/Radio/ Digital media – 20
3 Innovation in creatives – 20
4 New media strategy – 10
5 Media Plan – 20
Total Maximum Marks 100
|
1 Understanding of the brief of the campaign and translating it into an overall creative strategy – 35
2 Evaluation of creative approach(es) in Print/TV/OOH/Radio/ Digital media – 25
3 Innovation in creatives – 25
4 New media strategy – 10
5 Media Plan – 5
Total Maximum Marks 100
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Note: All other terms and conditions in the Tender remain unchanged.