ETMONEY crosses MF sales of Rs 500cr in a month, BFSI News, ET BFSI

India’s fastest growing fintech and investments platform ETMONEY has crossed the milestone of Rs 500 crore of mutual fund sales in a month. The overall investments tracked and managed on the ETMONEY platform has grown to over Rs 20,000 crore with investors from over 1,400 cities across India.

ETMONEY has accomplished this growth on the back its customer-centric approach and multiple industry-first initiatives. ETMONEY was the first in the country to offer completely paperless video KYC for mutual fund investments and launched the country’s first Aadhaar-based SIP payment feature. The recent addition of a report card for every mutual fund scheme in India has been of immense help for investors.

On achieving this milestone, ETMONEY founder & CEO Mukesh Kalra said, “This is a major achievement for ETMONEY. Crossing the benchmark figure of Rs 500 crore of gross mutual fund sales in a month is a testament to ETMONEY’s commitment to simplifying personal finance for the masses. And with over 40% of our inflows coming via monthly SIPs and more investors joining the platform every month, we are well on track to cross Rs 10,000 crore of gross sales in FY22.”

“Along with that, we are also super excited about our new range of products and services lined up to solve the next set of challenges in the evolving fintech space” he added.